To remain competitive at a time when many businesses are struggling to grow their brands, smart business owners are moving their marketing efforts online. In fact, in locations like Sydney, more and more companies are finding that the rewards of investing in programmatic RTB display services are well worth the time and effort required. ...

However, digital marketing is not easy to master. To make the most of your online efforts, it’s crucial that you find a digital marketing firm that can guide you along the way and ensure you’re investing in the proper mediums. Of course, the best way to choose the right online marketing provider is to look at what their past customers have to say about them.

At Blurn, we have spent years building our reputation for providing the Best Programmatic RTB Display Services in Australia. Not only do we customise all our services to fit each client’s needs, but we’ve also dedicated ourselves to remaining at the forefront of Programmatic Display marketing services. And with our extensive knowledge and experience, we can be the partner you need as your business expands into the digital realm.

Programmatic RTB Display Services

By now, most everyone with an internet connection knows what display advertising is. Even in the early days of the web, banner ads and other clickables were utilised by websites, salespeople, and companies in order to direct online traffic to their desired locations.

Today, those locations offer much more precise results, allowing marketers to target niche groups based on their online activity and interaction. This not only helps brands forge stronger relationships with their customer base, but to do so in a way that minimises their budget while maximising their results.

As if this weren’t interesting enough, the growth of technology has actually allowed much of this process to be automated. Indeed, programmatic display advertising is the fastest growing avenue in all of digital marketing. In fact, many of us consider it to be the future of all advertising, be it through television, mobile applications or social media.

What is it and How Does it Work?

When we say “programmatic” advertising, we’re talking about using technology to purchase and sell digital ads. When we use the term “RTB,” we’re referring to “real-time bidding,” which means that the above buying and selling process is done automatically via an “auction” model. But unlike the eBay auctions we are most familiar with, these auctions actually take place in as little as ½ a second.

Indeed, the highest bidder for a particular ad space at any given time will be the one who has their ad displayed. In order to facilitate this sale and purchase, special software is used to replace the slow human negotiation process. Basically, your average Programmatic RTB campaign would look something like what we’ve outlined below:

. You purchase ad space via an online Ad exchange

. You enter your bid on that space against potential competitors

. In the event you are the highest bidder when the page is accessed or refreshed, your ad will be displayed

How Programmatic RTB Advertising Helps Your Business

The first thing you need to understand about Programmatic buying is that it is literally taking over the digital marketing industry. If you were to divide up the entire advertising industry via platform, you’d see a shocking number of brands and marketing firms utilising this methodology. Take a look at the figures below.

. 84% of brands are using PRTB in their display marketing efforts.

· 60% of brands are using PRTB in their mobile marketing efforts.

· 58% of brands are using PRTB in their video marketing efforts.

· 32% of brands are using PRTB in their social media marketing efforts.



And while search marketing and television marketing are much smaller by comparison, trends seem to indicate that it’s only a matter of time before their advertisers, too, fall under the automated spell. Of course, following trends alone is no reason to invest in a particular marketing method. Fortunately, there are a number of other benefits as well. For instance:

· Better Targeting – One of the main benefits of using programmatic solutions is that you can really hone in on your niche audience. Specifically, it allows you to match a viewer’s preferences in real-time, automatically creating ads based on the content they’re viewing as they scroll down the page.

· Better ROIs – Another great feature of programmatic advertising is that its use of AI technology means that the software actually “learns” as it operates. This means that it gets better and better at running your advertisements to target ever more productive niches - thus maximising your ROI.

· Multichannel Options – If you invest in marketing the traditional way, you will only have access to the network offered by the seller you’re working with. A good example of this would be Google Ads. If you were to invest in Google Ads as many companies do, your ads would only be run on websites belonging to people who “opt-in” to the Google Ads services. With Programmatic marketing, you get access to an ever-growing database of networks covering virtually every corner of the digital spectrum.

Why Should You Choose Blurn.com?

When it comes to Best Programmatic RTB Display Services in Sydney, you’ll find the number of options for partnerships is increasing dramatically. As the fastest growing avenue of the digital marketing world, it should come as no surprise that more companies than ever are offering programmatic services. In fact, some may even proclaim to be the Best Programmatic RTB Display Services in Australia.

However, if you do any research, it should be clear that this title belongs solely to Blurn.com. At our state-of-the-art digital marketing firm, we know how to meet your company’s needs while also making you feel like an important part of the marketing process. Indeed, there are many reasons to invest with us, but we’ll list just a few of them below.

Years of Experience

If you’re going to trust your digital marketing budget to anyone, it should be a team with the experience necessary to maximise your results. At Blurn, we have years of practice helping businesses just like yours make the most of their potential and grow their digital footprints. This means developing strategic, comprehensive digital marketing plans customised to your specific needs.

A Focus on Communication

At Blurn, we feel that communication is a key factor in the success of both our projects and the projects of our clients. That’s why we make clear, transparent communication a staple in our relationships with our customers. Not only will you receive a dedicated account manager, but you’ll enjoy bespoke reporting that condenses data from all of your active campaigns into one easy-to-read report. Of course, if you ever have questions are concerns, you can reach a Blurn representative in no time.

Customised Solutions

Far too many digital marketing firms employ cookie-cutter methods to all of their active clients. In their mind, any online marketing is better than none and all, so why spend resources producing anything beyond the bare minimum? But at Blurn, we firmly believe that quality is more important than quantity. That means we’re committed to customising your Programmatic RTB display advertising to your needs, your audience, your budget and your brand. Rather than attempt to push you into a “one size fits all” campaign, we take the time to design an approach that’s right for you.

Improved Results

In the end, we know that what our clients really come to us for is results. You want programmatic RTB display advertising that gives you instant access to your target audience while constantly improving over time. At Blurn.com, we get you what you need. That’s why we’ve maintained our reputation as the Best Programmatic RTB Display Services in Australia, and while we’ll continue to hold that title for years to come.

Working with Blurn.com

One of the main lessons we’ve learned from all our years in the industry is that far too many digital marketing agencies have lost touch with what their clients are looking for: a partner. Somehow, digital marketing became about who could boast the largest customer base, who won the best awards and other symbols of prestige.

But at Blurn.com, we have never lost our passion for maximising our clients’ profits. That’s why we go to great lengths to educate every member of our staff in our philosophy of “customer first," and to ensure they live up to it every day.

When a new customer comes to Blurn, the first thing we ask them is to provide us with a list of goals they want to achieve. We then go about assigning the right team members to make those goals reality. In many cases, we are able not just to achieve our clients’ goals, but to exceed them. This is possible due to the three factors that make our company different from the rest:

Continuous Research and Development

In the digital world, change is constant. And when it comes to digital marketing agencies, there are those companies that push the change, and those that do their best to keep up. At Blurn.com, we push harder than anyone else. Thanks to our one-of-a-kind R&D team, we are able to utilise the latest and greatest techniques and technologies to maximise our clients’ profits. And should we not have the correct tools to accomplish a goal, we are more than happy to invest them.

Superior Talent and Superior Training

Every member of our team has been hand-selected for their talents and abilities. Rather than shoehorn them into roles they aren’t comfortable with, we keep them in positions where they thrive so they can pass their experience on to our clients. At the same time, we provide every member of our team with ongoing training and education into the always-developing world of digital marketing. So every time you talk to one of our team members, you’re speaking to an expert.

Clients First Every Time

Our team at Blurn is 100% committed to increasing client profits, regardless of their position in the company. To show what we’re capable of, we ask all of our clients to share quantitative results of working with our firm. Currently, these numbers add up to 173% more digital leads, 256% more SEO leads and 205% more CRM leads on average for each one of our clients. We’re confident that no other digital marketing company in the world can make this claim.

Here’s the Deal

Blurn stands for "Best Leverage Your Ultimate Returns Now.” Not only is this the motto by which we operate, but the advice we repeat to our clients every single day. When it comes down to it, investing in new, exciting, and constantly-improving technologies like Programmatic advertising is integral to the success of any modern company.

And if you’re looking for the best Programmatic RTB Display Services in Australia, the answer lies at Blurn.com.