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Programmatic RTB Ads

Discover new channels to drive leads to your business.

15+ Years' Record Digital Results, Globally

At Blurn Group of companies, on behalf of our entire team, we want to thank all our clients, suppliers, and contractors, for all their continued support in helping us show record performance for several small to large businesses globally

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100% Transparent, Trusted & Family-owned

As a family business that’s been thriving on trust for well over a decade, we treat our clients too as our extended family. So, also be prepared to face some blunt truth! Read More reasons why most successful companies trust us.

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Best Value & Service Guaranteed

We guarantee the best value and quality of work with an abundance of skilled resource, whether your business is a multinational corporation or a small start-up. Besides, we welcome your constant feedback to be able to further tailor solutions for you.

Programmatic advertising is rocket-fuel in the world of digital advertising

Similar to Google Ads, programmatic advertising involves a bid and buy type system whereby websites offer space on their sites to advertisers, and rather than relying on humans to place your ads, programmatic advertising uses real-time bidding (RTB) technology and sophisticated algorithms to manage placements for you.

Making programmatic advertising work for you

Let’s say we know that your prospective buying audience are of a certain age and gender and have particular interests. Using our programmatic partners we can ensure your ads are served only to people who fit the bill. Gone are the days of throwing up a billboard and hoping for an occasional phone call – with programmatic we help you reach your audience, not just in search results, but as they navigate the internet.

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Never lose an opportunity with programmatic remarketing

A great programmatic campaign requires knowledge of a number of strategies, but remarketing is one of the most powerful in that toolkit. Programmatic remarketing allows us to reach users who have visited your site but not purchased, abandoned their cart, or viewed your latest deal. Prospects who’ve already engaged with your site are more likely than brand new prospects to convert, so remarketing to them is a dollar well spent.

A user clicks on a website.

A user clicks on a website.

This is called an impression, which provides an opportunity for ads to be shown. User data of the visitor is also noted.

Website publisher puts an ad up for auction.

Website publisher puts an ad up for auction.

Ad impressions are sent by publishers to a supply-side platform- that analyses the user data, such as online activity, location, and demographics.

Various advertisers bid for that impression

Various advertisers bid for that impression

The SSP communicates with the demand-side platform. The DSP will assess the impression provided by the SSP and specify a CPM bid for it.

The highest bidder wins the auction.

The highest bidder wins the auction.

All advertiser bids are acknowledged by the SSP, which determines the winner of the auction. The appropriate ad is then transferred from the DSP to the SSP.

The relevant ad is served on the website.

The relevant ad is served on the website.

Ad impression is served; the user will see it appear on its screen. Almost instantaneous ad delivery.

The user clicks the ad, leading to a conversion.

The user clicks the ad, leading to a conversion.

The use of user data will help ensure audience targeting is accurate. The ad is clicked on and hopefully converts.
  • Doubleclick
  • Rubicon
  • Sizmek
  • Quantcast
  • Rakuten

Our programmatic advertising partner network

While our programmatic advertising campaigns are highly effective in their own right, they wouldn’t be quite so successful if we didn’t hand-select the right programmatic partner for your campaign. We use the following technology providers to ensure that your programmatic campaigns show the right message to the right user at the right time:

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Unlock the future of marketing with AI. We elevate your strategy and maximise traffic with Blurn’s AI experts.

The speed at which the digital space is evolving is unprecedented. AI is one of the biggest driving factors that has revolutionised the marketing landscape, the only long term limitations to creative innovate with AI will be our imagination.

Blurn’s approach to AI and digital marketing delivers speed, efficiency, and data-driven results. We harness the power of AI for the heavy lifting, so we have time to focus on everything that makes us human; strategy, creativity, and storytelling.

Harness the power of AI in your Display Marketing campaign

Using search ads harnesses Google’s AI technology to deliver your message to the right audience.

Our ad format, is to create multiple headlines and descriptions, so Google’s system will mix and match them to create different ad combinations. This allows us to test different messaging and find the most effective one for each search query.

In addition, we include site links and images to make your ad more appealing and relevant to the searcher. Using Google’s AI can help you efficiently reach your target audience, leading to better results for your business.

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What our Sydney based clients have to say:

If lead generation
is what your
business needs,
we strongly
recommend
Blurn.

Chris-Nelson-Smith

Chris Nelson-Smith,
Director,
Vantage FX

Let's Talk Growth!

Why not drop us a line with your details for a quick chat?

* Directly With Our Senior Director

3 Simple Reasons Why We’re The Best Programmatic RTB Agency

Unmatched-RD-1i

Unmatched R&D

We spend a large part of our resources in researching and developing our Trading Desk methodologies to get you maximum profitability.

Industry-leading-Talent-Training-1i

Industry-leading Talent & Training

Our experts with a wealth of Programmatic RTB experience across industries are among the best in the world.

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Profit-focus

From the very beginning, we maintain an unblinking eye on your profitability and ensure that your return on investment is multiplied to the degree possible.

We’re a Programmatic RTB Agency that Helps You

Get-High-Quality-Leads

Increase Brand Share of Voice (SOV):  Of your business to a completely new level.

Increase Share of Voice (SOV)

Get High-quality Leads: At historically low costs using 1st-, 2nd- & 3rd-party data.

Save Significant Money

Maintain Gripping Engagement: At all times, on your target audiences.

Manage Your Online Reputation

Save Significant Money: By only advertising to the appropriate audience.

Get Leads through Google Maps

Integrate Social Media: To increase customer engagement drastically.

Our Programmatic RTB Deliverables Include

Targeted SEO campaigns

A Strategic Roadmap: To maximise engagement, reach, and growth of leads progressively.

Daily-optimisation

Highly Targeted Campaigns: Our ads and campaigns are as precise as they can get.

Free Training

Daily Optimisation: To ensure that we are certain to achieve your social goals.

Free Anytime Consultation

Free Anytime Consultation: So that you’re at ease and certain about what is going on.

Free Regular Reports

Free Reports: We tailor all our reports to exactly suit your requirements.

Our Programmatic RTB Innovations

High-Quality Link Earning

Behavioural Targeting: To give you an edge over your competitors at all times.

Google Maps Optimisation

1st-, 2nd- & 3rd-party Data Integration:To target your audience with the most effective messaging.

Localisation

Contextual Native Ads:To attract never-before Click-through Rates (CTR).

Internationalisation

Dynamic Ads: Displaying to each visitor with the exact products/services they want.

Online Reputation Scoring

Video Ads: Taking audience engagement to a completely new level at historically low costs.

Multiplying Your Profits: Our Unique 4-stage Programmatic RTB

1. Opportunity Discovery & Research
We thoroughly research your market and identify growth opportunities within it. We also extend our research to the best direct display advertising opportunities with publishers best suited to your business, which may not be the traditional publishers. We then set clear and strategic commercial goals, with your input.
2. Campaign Planning & Set-Up
We meticulously plan each native and non-native campaign and set it up with attention to every minute detail. Our campaign setup also covers the superimposition of 1st-, 2nd-, and 3rd-party data for maximum performance towards achieving your goals.
3. Optimisation & Monitoring
Employing the most advanced direct display trading desk technologies, we monitor each of the campaigns continually and optimise them towards the biggest-possible success for your ads.
4. Results & Insights
We use a suite of cutting-edge data collection tools to collect as much data as is available. We analyse the data and allow our data-visualisation tools to show their magic before drawing actionable insights from them for further campaign optimisation. We report our findings to you exactly the way you want.

FAQ

What is Direct Display Marketing?
It’s one of the best ways to strategically place your ads to increase your sales and get unprecedented profit growth. Direct Display Marketing/Advertising is the pre-purchase of advertising space on websites/apps directly from a publisher. These ad campaigns involve the use of visual mediums such as images, videos and other rich media elements to reach your target audience. It involves creating a network of websites/ads that can generate quality links by showing your ad to a relevant user. This form of advertising can help build your brand identity and increase your profits. Our unmatched technical experience in building advanced Trading Desks and direct publisher relationships has helped our clients to get exponential growth in profit. Our Direct Display Marketing strategy involves the use of the following ways to ensure you don’t miss out on any targeted audience.
  • Site Placement Ads: In this type of display marketing, we’ll choose the best websites that are suitable to promote your business
  • Contextual Ads: We relevant websites that your potential customers will use to look for a product/service related to your business
  • Remarketing: With the use of 1st-, 2nd– and 3rd-party data, we remarket the display ads to the users who have visited your website or landing page without completing your conversion goal
How does Direct Display Marketing work?
It’s a process of buying advertising space on websites/apps using display ad networks or custom trading desks.

Direct Display Marketing uses a push approach when it comes to advertising. Instead of attracting the customers for products/services they have searched before, Direct Display Marketing engages the audience by showing them products/services they might be interested in. There are many Ad networks including Google Display Network (GDN) that have affiliations with websites/apps to reach people across the globe.

Instead of using a Real-time Bidding (RTB) algorithm, we pre-purchase space using Google Display Network (GDN) or custom trading desks. Our experience in building and nurturing partnerships gives us premium ad spaces on some of the world’s best-known publishers. These ads can vary from a single banner, above-the-fold banner, or even a full homepage takeover with video.

To set up a Direct Display Marketing campaign for your business we:
  • Consider the demographic of the audience that you are targeting
  • Identify target keywords to look for similar publisher websites that can carry your advertising
  • Formulate the placement of the ads on relevant websites/apps
  • Track user behaviour for interest-based display ad targeting
  • Retarget audience that has shown interest in your business
Want more information? Contact us for a free consultation now.
How long will it take for us to see results?
We’ve seen some amazing results for a few clients’ in just days of implementing Direct Display Marketing.

There are many factors that can affect the amount of time your Direct Display Marketing campaign takes to yield results. Depending on the competition, uniqueness of your business and the digital marketing plan, the rise in traffic and profits will vary. Regardless, we guarantee that our expertise and in-depth technical knowledge will help you maximise your profits.

Want to know more? Contact us for a free consultation today.
How long should we run a Display Marketing campaign to make it successful?
As long as you want to see your profits grow!

Direct Display Marketing is an important part of any digital marketing campaign. But it will only give the best results if it is used on a consistent basis. We recommend using it regularly for displaying your ads on prominent websites/apps. You can vary the type of ads such as branding ads, product/services ads and offers/discount ads. This way you will be able to keep your customers engaged at all times.

Just tell us about your business and we’ll tailor-make a Direct Display Marketing campaign for you.
Is a Direct Display marketing campaign alone enough on its own to generate profits?
Only if you want to restrict your profits.

There is not a single digital marketing channel that can provide you with unprecedented profit growth on its own. Instead, a combination of different channels such as Social Media Marketing, Video Marketing and Retargeting with Direct Display Marketing can generate better results and significant profits. We are not saying you won’t generate profit with Direct Display Marketing, but with an all-round digital marketing approach, you can substantially multiply your profits.

Contact us for a free consultation and we’ll explain to you how these channels can help your business grow.
You already have a Direct Display marketing campaign, can Blurn still help?
…by helping you improve it further!

Our Direct Display Marketing is not restricted to new clients. We also help businesses that are not seeing the results they expected from their existing campaigns. You can get a second opinion from us without hesitation. We’ll give you detailed feedback on your campaign and recommend changes that will improve it. It’s always good to identify the problem areas and change the strategies for the best outcome.

Just tell us about your current campaign and we’ll help you make it better.
What are my responsibilities? What should we do next?
Tell us about your business, competitors, target customers and budget!

Our Direct Display Marketing is fully customised to fit your business needs. So give us all the information and background on the nature of your business, the competitors’ list, the current customer base and the target customer group. With all this information, we’ll come up with a bulletproof campaign tailor-made to increase your profits.

We’ll also train you or your technical staff to understand the process and learn to read simple reports to measure the effectiveness of the campaign. We also recommend adding other digital marketing channels, especially Programmatic RTB Display Marketing and Social Media Marketing to make the best out of your ad campaign.

Don’t hesitate to get in touch for a no-obligation, free consultation call. We are happy to share insights and strategies that can help you get significant profits. We’ll even explain how different digital marketing channels work and how it can be customised for your business.

Ready to begin? Contact us for a free consultation now.

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