Programmatic RTB Ads
Discover new channels to drive leads to your business.
15+ Years' Record Digital Results, Globally
At Blurn Group of companies, on behalf of our entire team, we want to thank all our clients, suppliers, and contractors, for all their continued support in helping us show record performance for several small to large businesses globally
Australian & Global Brands We've Helped Grow
100% Transparent, Trusted & Family-owned
As a family business that’s been thriving on trust for well over a decade, we treat our clients too as our extended family. So, also be prepared to face some blunt truth! Read More reasons why most successful companies trust us.
Best Value & Service Guaranteed
We guarantee the best value and quality of work with an abundance of skilled resource, whether your business is a multinational corporation or a small start-up. Besides, we welcome your constant feedback to be able to further tailor solutions for you.
Making programmatic advertising work for you
Let’s say we know that your prospective buying audience are of a certain age and gender and have particular interests. Using our programmatic partners we can ensure your ads are served only to people who fit the bill. Gone are the days of throwing up a billboard and hoping for an occasional phone call – with programmatic we help you reach your audience, not just in search results, but as they navigate the internet.
Never lose an opportunity with programmatic remarketing
A great programmatic campaign requires knowledge of a number of strategies, but remarketing is one of the most powerful in that toolkit. Programmatic remarketing allows us to reach users who have visited your site but not purchased, abandoned their cart, or viewed your latest deal. Prospects who’ve already engaged with your site are more likely than brand new prospects to convert, so remarketing to them is a dollar well spent.
A user clicks on a website.
A user clicks on a website.
Website publisher puts an ad up for auction.
Website publisher puts an ad up for auction.
Various advertisers bid for that impression
Various advertisers bid for that impression
The highest bidder wins the auction.
The highest bidder wins the auction.
The relevant ad is served on the website.
The relevant ad is served on the website.
The user clicks the ad, leading to a conversion.
The user clicks the ad, leading to a conversion.
- Doubleclick
- Rubicon
- Sizmek
- Quantcast
- Rakuten
Our programmatic advertising partner network
While our programmatic advertising campaigns are highly effective in their own right, they wouldn’t be quite so successful if we didn’t hand-select the right programmatic partner for your campaign. We use the following technology providers to ensure that your programmatic campaigns show the right message to the right user at the right time:
Unlock the future of marketing with AI. We elevate your strategy and maximise traffic with Blurn’s AI experts.
The speed at which the digital space is evolving is unprecedented. AI is one of the biggest driving factors that has revolutionised the marketing landscape, the only long term limitations to creative innovate with AI will be our imagination.
Blurn’s approach to AI and digital marketing delivers speed, efficiency, and data-driven results. We harness the power of AI for the heavy lifting, so we have time to focus on everything that makes us human; strategy, creativity, and storytelling.
Harness the power of AI in your Display Marketing campaign
Using search ads harnesses Google’s AI technology to deliver your message to the right audience.
Our ad format, is to create multiple headlines and descriptions, so Google’s system will mix and match them to create different ad combinations. This allows us to test different messaging and find the most effective one for each search query.
In addition, we include site links and images to make your ad more appealing and relevant to the searcher. Using Google’s AI can help you efficiently reach your target audience, leading to better results for your business.
What our Sydney based clients have to say:
If lead generation
is what your
business needs,
we strongly
recommend
Blurn.
Chris Nelson-Smith,
Director,
Vantage FX
Let's Talk Growth!
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* Directly With Our Senior Director
3 Simple Reasons Why We’re The Best Programmatic RTB Agency
Unmatched R&D
We spend a large part of our resources in researching and developing our Trading Desk methodologies to get you maximum profitability.
Industry-leading Talent & Training
Profit-focus
From the very beginning, we maintain an unblinking eye on your profitability and ensure that your return on investment is multiplied to the degree possible.
We’re a Programmatic RTB Agency that Helps You
Increase Brand Share of Voice (SOV): Of your business to a completely new level.
Get High-quality Leads: At historically low costs using 1st-, 2nd- & 3rd-party data.
Maintain Gripping Engagement: At all times, on your target audiences.
Save Significant Money: By only advertising to the appropriate audience.
Integrate Social Media: To increase customer engagement drastically.
Our Programmatic RTB Deliverables Include
A Strategic Roadmap: To maximise engagement, reach, and growth of leads progressively.
Highly Targeted Campaigns: Our ads and campaigns are as precise as they can get.
Daily Optimisation: To ensure that we are certain to achieve your social goals.
Free Anytime Consultation: So that you’re at ease and certain about what is going on.
Free Reports: We tailor all our reports to exactly suit your requirements.
Our Programmatic RTB Innovations
Behavioural Targeting: To give you an edge over your competitors at all times.
1st-, 2nd- & 3rd-party Data Integration:To target your audience with the most effective messaging.
Contextual Native Ads:To attract never-before Click-through Rates (CTR).
Dynamic Ads: Displaying to each visitor with the exact products/services they want.
Video Ads: Taking audience engagement to a completely new level at historically low costs.
FAQ
What is Direct Display Marketing?
- Site Placement Ads: In this type of display marketing, we’ll choose the best websites that are suitable to promote your business
- Contextual Ads: We relevant websites that your potential customers will use to look for a product/service related to your business
- Remarketing: With the use of 1st-, 2nd– and 3rd-party data, we remarket the display ads to the users who have visited your website or landing page without completing your conversion goal
How does Direct Display Marketing work?
Direct Display Marketing uses a push approach when it comes to advertising. Instead of attracting the customers for products/services they have searched before, Direct Display Marketing engages the audience by showing them products/services they might be interested in. There are many Ad networks including Google Display Network (GDN) that have affiliations with websites/apps to reach people across the globe.
Instead of using a Real-time Bidding (RTB) algorithm, we pre-purchase space using Google Display Network (GDN) or custom trading desks. Our experience in building and nurturing partnerships gives us premium ad spaces on some of the world’s best-known publishers. These ads can vary from a single banner, above-the-fold banner, or even a full homepage takeover with video.
To set up a Direct Display Marketing campaign for your business we:
- Consider the demographic of the audience that you are targeting
- Identify target keywords to look for similar publisher websites that can carry your advertising
- Formulate the placement of the ads on relevant websites/apps
- Track user behaviour for interest-based display ad targeting
- Retarget audience that has shown interest in your business
How long will it take for us to see results?
There are many factors that can affect the amount of time your Direct Display Marketing campaign takes to yield results. Depending on the competition, uniqueness of your business and the digital marketing plan, the rise in traffic and profits will vary. Regardless, we guarantee that our expertise and in-depth technical knowledge will help you maximise your profits.
Want to know more? Contact us for a free consultation today.
How long should we run a Display Marketing campaign to make it successful?
Direct Display Marketing is an important part of any digital marketing campaign. But it will only give the best results if it is used on a consistent basis. We recommend using it regularly for displaying your ads on prominent websites/apps. You can vary the type of ads such as branding ads, product/services ads and offers/discount ads. This way you will be able to keep your customers engaged at all times.
Just tell us about your business and we’ll tailor-make a Direct Display Marketing campaign for you.
Is a Direct Display marketing campaign alone enough on its own to generate profits?
There is not a single digital marketing channel that can provide you with unprecedented profit growth on its own. Instead, a combination of different channels such as Social Media Marketing, Video Marketing and Retargeting with Direct Display Marketing can generate better results and significant profits. We are not saying you won’t generate profit with Direct Display Marketing, but with an all-round digital marketing approach, you can substantially multiply your profits.
Contact us for a free consultation and we’ll explain to you how these channels can help your business grow.
You already have a Direct Display marketing campaign, can Blurn still help?
Our Direct Display Marketing is not restricted to new clients. We also help businesses that are not seeing the results they expected from their existing campaigns. You can get a second opinion from us without hesitation. We’ll give you detailed feedback on your campaign and recommend changes that will improve it. It’s always good to identify the problem areas and change the strategies for the best outcome.
Just tell us about your current campaign and we’ll help you make it better.
What are my responsibilities? What should we do next?
Our Direct Display Marketing is fully customised to fit your business needs. So give us all the information and background on the nature of your business, the competitors’ list, the current customer base and the target customer group. With all this information, we’ll come up with a bulletproof campaign tailor-made to increase your profits.
We’ll also train you or your technical staff to understand the process and learn to read simple reports to measure the effectiveness of the campaign. We also recommend adding other digital marketing channels, especially Programmatic RTB Display Marketing and Social Media Marketing to make the best out of your ad campaign.
Don’t hesitate to get in touch for a no-obligation, free consultation call. We are happy to share insights and strategies that can help you get significant profits. We’ll even explain how different digital marketing channels work and how it can be customised for your business.
Ready to begin? Contact us for a free consultation now.
