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Search Ads

A SEM agency & PPC campaigns that make a difference.

15+ Years' Record Digital Results, Globally

At Blurn Group of companies, on behalf of our entire team, we want to thank all our clients, suppliers, and contractors, for all their continued support in helping us show record performance for several small to large businesses globally

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Australian & Global Brands We've Helped Grow

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100% Transparent, Trusted & Family-owned

As a family business that’s been thriving on trust for well over a decade, we treat our clients too as our extended family. So, also be prepared to face some blunt truth! Read More reasons why most successful companies trust us.

Best value

Best Value & Service Guaranteed

We guarantee the best value and quality of work with an abundance of skilled resource, whether your business is a multinational corporation or a small start-up. Besides, we welcome your constant feedback to be able to further tailor solutions for you.

PPC- Google Search Ads

Target your customers across platforms with precise, search advertising campaigns they can’t resist. From Google to Bing, Blurn has your covered.

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Win the Race to the Top Spot with Search Ads

Search ads are what appear at the top of your search engine results pages, when the users enter specific queries that relate to the advertiser’s chosen keywords. Search ad’s are text-based and should be highly relevant to the user’s search intent.

Our cohesive approach by real experts based in Sydney, makes full use of the search ads process and opportunities. Blurn’s Search Ads are on a Pay Per Click model. You will only pay when your ad is clicked on – leading to generate high quality website traffic.

Blurn’s Unique Search Ad Strategy

Understanding the journey of your potential customers is extremely important in our strategy, this means we do not just target every possible keyword on Google, we focus on these three things:

one01
Right Keywords
Right
Right Time
Right 01
Right People
business

Unlock the future of marketing with AI. We elevate your strategy and maximise traffic with Blurn’s AI experts.

The speed at which the digital space is evolving is unprecedented. AI is one of the biggest driving factors that has revolutionised the marketing landscape, the only long term limitations to creative innovate with AI will be our imagination.

Blurn’s approach to AI and digital marketing delivers speed, efficiency, and data-driven results. We harness the power of AI for the heavy lifting, so we have time to focus on everything that makes us human; strategy, creativity, and storytelling.

Harness the power of AI in your Display Marketing campaign

Using search ads harnesses Google’s AI technology to deliver your message to the right audience. Our ad format, is to create multiple headlines and descriptions, so Google’s system will mix and match them to create different ad combinations. This allows us to test different messaging and find the most effective one for each search query.

In addition, we include site links and images to make your ad more appealing and relevant to the searcher. Using Google’s AI can help you efficiently reach your target audience, leading to better results for your business.

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What you get with Blurn‘s search advertising service:

The search starts here
Blurn identifies the paid opportunities across search ads, we build scalable campaigns we achieve through a range of deliverables:

  • We will audit of any existing search engine advertising campaigns
  • Blurn offer tailored search engine advertising recommendations
  • Timelines of implementation for our recommendations
  • Setup of advertising accounts
  • Creation and ongoing optimisation of campaigns – including search, display, shopping and video
  • Design and content of display ads

Our Google Ads Services

Search Ads

Search Ads

Advertise your product or service in search engine results and local map listings. Target highly relevant and qualified keywords. Generate sales and leads with clear ROI and performance reporting.

Display Ads

Display Ads

Advertise your business with banner ads across a huge network of websites. Target people based on their search history or websites they visit Promote new campaigns and create brand awareness in your target market.

Shopping Ads

Shopping Ads

Advertise your products on the Google shopping network. Target people already searching for your product with rich & visual product ads. Drive ad clicks to your product pages & grow your ecommerce sales.

Remarketing Ads

Remarketing Ads

Show ads to people who have recently visited your website. Remarket to users who didn’t purchase or submit a lead and get them back to finish their conversion. Drive leads and sales by re-engaging customers in the decision marking stage.

What our Sydney based clients have to say:

If lead generation
is what your
business needs,
we strongly
recommend
Blurn.

Chris-Nelson-Smith

Chris Nelson-Smith,
Director,
Vantage FX

Let's Talk Growth!

Why not drop us a line with your details for a quick chat?

* Directly With Our Senior Director

Senior Management

Navin Shanmugarajan

Navin Shanmugarajan

Senior Director & Founder
15+ Years' Global Lead Acquisition, Retention & Brand Building Experience in B2C & B2B Digital Marketing.
Abigail-Campos-186x186-1

Abigail Campos

Digital Performance Expert
Bilingual (Spanish & English) Digital Performance Expert with a Double Bachelor's Degree in Business and Law and 11 years of international experience in Australia, the US, the UK, Canada, France and Spain having delivered excellent results across B2B and B2C clients with budgets up to $2M.
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Jacquelene Okoronkwo

Senior Digital Strategist
Marketing Strategy & Digital Brand Building experience with track record across multiple industries.
Austen Plummer

Austen Plummer

Senior Content Strategist
10+ Years' Content Strategy, UX Design Experience Across Australia.
Boris-N

Boris Nandi

Digital Performance Manager
Paid Search & CRO expert with a proven track record of increasing conversion across all industries. Holds an MBA in Marketing Strategy.
Lisa-Swoboda

Lisa Swoboda

Senior Content Strategist
10+ years' Global Content Strategy experience
Heath-Werrett

Heath Werrett

Digital Performance Manager
SEO Expert specialising in Web Development, Content and Social Media,
with a proven track record helping a wide variety of businesses generating more leads
in a multitude of industries. Holds a BA in Print Journalism.

3 Simple Reasons Why We’re The Best Paid Search Ads Agency (SEM/PPC)

Unmatched-RD-1i

Unmatched R&D

We spend a large part of our resources in researching and developing our methodologies to get you maximum profitability.

Industry-leading-Talent-Training-1i

Industry-leading Talent & Training

Our experts with a wealth of experience across industries are among the best in the world.

Profit-focus-1i

Profit-focus

From the very beginning, we maintain an unblinking eye on your profitability and ensure that your return on investment is multiplied.

We’re an Paid Search Ads Agency that Helps You

Get-High-Quality-Leads

Get High-quality Leads: By applying the most cutting-edge proven methodologies.

Increase Share of Voice (SOV)

Increase Brand Share of Voice (SOV): By perfectly positioning your brand on Search landscape.

Save Significant Money

Save Significant Money: By continually optimising your campaigns at a micro level.

Manage Your Online Reputation

Integrate Paid Search: With other digital channels to ensure maximum performance.

Get Leads through Google Maps

Increase Cross Sell & Up Sell: By targeting the audience that would’ve otherwise been left out.

Our Paid Search Ads (SEM/PPC) Deliverables Include

Targeted SEO campaigns

Strategic Plan: We create a clear plan of action towards achieving each goal set.

Daily-optimisation

Highly Targeted Campaigns: Our Paid Search Ads campaigns are designed for high precision targeting.

Free Training

Daily Optimisation: We optimise your campaigns, landing pages etc. non-stop for maximum results.

Free Anytime Consultation

Free Anytime Consultation: We’re happy to explain any part our Paid Search Ads strategy whenever you want.

Free Regular Reports

Free Regular Reports: We customise and break down our Paid Search Ads reports the way you want them.

Our Paid Search Ads (SEM/PPC) Innovations

High-Quality Link Earning

Exact Match Optimisation: Employing as many “exact match” keywords as needed to get the best for you.

Google Maps Optimisation

Retargeting Search (RLSA): To remarket precisely to those who are most likely to convert.

Localisation

Drafts & Experiments: With an ongoing test-and-learn approach to ensure maximum profit for you.

Internationalisation

Customer Match: To directly target your customers and potential customers.

Online Reputation Scoring

Automated Rules & Scripts: To ensure maximum reach at minimum cost across platforms.

Multiplying Your Profits: Our Unique 4-stage Paid Search Ads (SEM/PPC) Management

1. Opportunity Discovery & Research
We discover all that we can about your company, industry and growth opportunities on search. We study your competitors closely to learn what works best and make a list of actions.
2. Campaign Planning & Set-up
We set up micro-level campaigns (technically, keyword-based Adgroups) with as many “exact match” keywords as necessary to get the maximum return on your investment. We ensure that your landing pages are best suited to increase your ad-rank/quality score.
3. Optimisation & Monitoring
We optimise both, the campaigns (including but not limited to: ad text, extensions, manual bids, keyword variations, match types, demographic targeting, etc.) and landing pages (text, title tags, etc.) for maximum performance at the lowest cost.
4. Results & Insights
We gather and analyse data on a daily basis and draw insights from it for our internal strategic planning where we tweak the strategy if/where necessary to increase performance. We report back the results and insights exactly as you want.

FAQ

How do Paid Search & PPC campaigns help my business?
Harness the power of PPC to drive immediate and consistent traffic to your business. It's not about casting a broad net; it's about laser-focused targeting. At Yoghurt Digital, we optimise your campaigns to ensure every cent spent brings you closer to anyone actively searching for what you offer. Predictable traffic, set by a budget you're comfortable with, and the ability to pivot swiftly if an ad isn't performing as expected—that's the Yoghurt Digital advantage.

Paid marketing or Search Engine Marketing (SEM) is the process of bidding for ad space on search engines like Google and Yahoo. By bidding on the best keywords that are related to your niche, you can guarantee that your business is being seen by potential customers. So, paid search ads and PPC (pay-per-click) campaigns have the ability to generate traffic that is valuable to your business. It is also proven that PPC campaigns can greatly increase business profits because of their ability to attract targeted traffic. This allows a business to increase brand awareness and grow its sales in order to become more competitive. It is clear that paid search ads and PPC campaigns benefit every business, especially when a business’s profits are being affected by their website’s organic search performance. So, if your business is not seeing any profit from its website’s organic search performance, then it’s time to take advantage of SEM/PPC advertising!
Why choose Blurn for your SEM & PPC?
We at Blurn have massive experience when it comes to search engine marketing and pay-per-click advertising. We have a strong track record of providing excellent success for our clientele and their ability to grow their businesses exponentially using these marketing tactics. The reason that we are preferred by our clients is because of our exceptional customer service. Our team is available 24/7, which allows us to service our clients the best we can, especially when it comes to answering questions and concerns they have. Blurn’s staff consists of some of the brightest individuals you will find when it comes to helping businesses to become successful. So, if you are looking for an SEM/PPC firm that is dedicated to helping your business grow and succeed, look no further than Blurn.
Will small businesses benefit from PPC?
Yes, it can. The great thing about PPC campaigns is that they can be completely customised according to your business needs. With SEM and PPC ads, you can target a specific group of people and let the system do the work of reaching out to them. Once you get a result, you can easily measure your success. So, no matter how small your business is, there is no reason you can’t start promoting your business using PPC. We can find your ideal target audience based on all the information we get about you, your company and your business. The beauty of our service is that it is very cost-effective and it won’t break the bank.
How expensive is PPC?
No. While there is a cost factor to running PPC campaigns, it is never about spending more money for increased reach. A good digital partner like Blurn can help you reach a higher number of qualified leads at a lower cost by optimising the campaigns and targeting the right keywords and ad groups. PPC is one of the most flexible and powerful marketing tools available, which is why so many businesses choose to use PPC as part of their digital strategy. So, you don’t have to worry about spending too much, but that doesn’t mean you can’t spend enough. If you know exactly what you want your customers to do, you can choose a budget that will let you achieve the same thing and get results quickly.
How long should you run a PPC campaign for? How long will it take to start seeing results?
It all depends on what you need. Pay-per-click, and SEM ads in general, can be seen as either a long-term investment or a short-term one based on your business needs. If your business wants to grow long-term, you need to look at PPC as a long-term investment that will allow you to build leads and generate a stream of qualified leads over time. If you just want to see a quick spike in sales, you should look at PPC as a short-term investment that will be replaced with a different short-term campaign when you’ve run out of leads. Our advice would be to test different methods to find out which one nets you the highest ROIs. If you are worried about the length, you can leave the decision to us. Our team are experts in search marketing and can tell you the best way to run your PPC campaigns and the way they need to be optimised.
My existing SEM/PPC campaigns have low conversion rates: will working with Blurn change that?
Yes, in addition to creating superior SEM campaigns, we can also audit your SEM and PPC campaigns to help you optimise them and increase their conversions and CTR. We have experience in optimising campaigns that contain multiple keywords, and we can offer advice to make sure that your campaigns perform to their maximum potential. Our experienced team of SEM experts has helped a wide range of clients, from small business owners, entrepreneurs and even large multi-national corporations. We know what works, and we’re happy to share the tips and tricks to increase your results.

So, don’t hesitate to get in touch with our experienced SEM consultants in order to increase your conversions and CTR.
What are Google Ads?
Where search engine optimisation (SEO) is the act of making your website rank higher on Google search engine results pages, Google ads are the paid alternative. Rather than adjusting various elements on your website, maintaining outreach and referral networks, and releasing constant content marketing, the Google Ads platform allows you to create online ads with targeted keywords around your products and services and push them forward on a bidding system. This is known as pay-per-click (PPC), meaning when someone searches for a keyword and clicks on your ad, you then pay a specified amount. It is a far more direct method to getting your site link to the top of Google search engines.
What is Paid Media & how is it different from earned/owned media?
Paid media involves actively purchasing advertising space or visibility on channels like Google Ads, Facebook Ads, Display Advertising, and YouTube Ads. Earned media refers to organic visibility gained through word-of-mouth, customer reviews, media coverage, or other non-paid means. Owned media refers to properties you control, such as your website, email list, or social media channels.

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