Best SEO Services: An SEO Agency (Sydney) That Puts Your Profit First

Your profit is my goal! My biggest pleasure is not just Digital Marketing or SEO, but seeing your profits grow through it. Why not give me a quick call directly for a chat?” 
— Navin Shanmugarajan, Senior Director

Over 14 times more profit! Yes, we’ve increased our clients’ profits by over 14 times in just the first year through SEO. How? Read on!

Search Engine Optimisation is an art and a science which: only a rare few have fully understood; fewer still have mastered; and barely a handful in the world have leveraged big profits from.

For over 13 years now, we’ve been demonstrating never-before profits through our SEO services for ambitious startups to some of the world’s largest companies; particularly our Senior Director, Navin, has been leading significant revenue growth through organic search for companies of all sizes and types, such as Fairfax Media (C. +45%), Vantage FX (C. +256%), and Revel Systems (C. +330%).


Growing Your Profit Through SEO - Our “Real” Performance

We consider that our responsibility is to get you the “real” profit and not fancy data. So, we measure our success by your high-quality lead and revenue growth, not just by website visits. Thanks to our agency’s unique understanding of search algorithms: we are able to outperform your competitors in record time, sometimes in just days.

That means, we get you top ranks for “popular” keywords (i.e. for keywords that have high traffic, verified by Google itself).

Here’s What makes Us the Best SEO Agency

Yes, there are many other web search engines such as Bing and Yahoo, but more than 90% of web searches happen on Google. This is the key reason why giving Google a priority for SEO is important. Google search engine goes through more than  factors when it comes to ranking a website. These sources include all HTML factors of your web pages, user-submitted content, the popularity of your website on Google and more.

While processing your website, the Google algorithm goes through three stages, Crawling, Indexing and Serving before determining what keywords your website will rank for and in what positions.


Google constantly looks for new websites and pages that are present on the web. Since there is no particular central registry of the websites, Google keeps on searching for them as a part of the Crawling process. Googlebot, also known as a robot, bot or spider crawls through websites and adds them to a database regularly. The bot crawls both new websites and old websites to look for updated pages, newer links, dead links and addition of new pages.

The easiest way it does the job is by going through the sitemaps of each website.

Google can find your website by crawling through the web, through a link on some other post or page and submitting your webpage to Google so that it can crawl through your entire website. You can even submit an already crawled page to link with your website.


Once the page is discovered by Google, it tries to find out what the page is about. This analysis of the page is called the Indexing process. The search engine goes through the entire content of your page, images, and video files to understand your products/services. This information is then sent to the Google Index database where data of all the collected pages are stored.

Google also has a sub-operation that runs between crawling and indexing for determining duplicate or canonical pages. If pages on your website are considered duplicates, they will be crawled less frequently.

Serving (Ranking)

Whenever a user searches for something, the query is sent to Google Index to look for the most relevant website as an answer. Several factors affect the query including the user’s location, language and the device used. Especially for products and services, the queries are answered with varied results as per the location of the user.

By staying one step ahead of Google with our SEO!

We have a specialised team of technical geniuses that focus on optimising every single factor that affects your search engine ranking. We have an in-depth understanding of Google’s functionality that is the key to achieve lead-generating results and profit growth. During each of the stages mentioned above, we optimise your website.


For the crawling process by Google, we do a number of things, a few of which are:

  • Submit a sitemap with live links to Google
  • Submit crawl requests for every page and post on your website
  • Create URL paths that are logical and human-readable for internal links
  • Indicate Google of your location and other parameters important for eCommerce websites
  • Create a robots.txt for Google to understand every page on your website and guide it to specific pages while ensuring that your server does not overload
  • Create and use hreflang if you have alternate country-specific and/or language pages for your customers
  • Identify canonical pages and edit the content to remove any duplication
  • Provide you with a crawl and index coverage data in an easy-to-understand format


We have developed several cutting-edge tools and methods to ensure your website is optimised for quick indexing. We make it easier for Google by improving the indexing of your website by performing specific tasks such as:

  • Optimising the on-page content as per the relevant keywords for your products/services
  • Optimising the off-page anchor text
  • Ensuring elements such as <title> and alt attributes have specific and accurate data
  • Structuring and optimising the website’s data, images and videos
  • Affiliating with trusted websites to generate backlinks
  • Adding information about the links and page mapping as per the website’s sitemap

Serving (Ranking)

Serving or Ranking is the process where Google checks for relevancy of a query against your website. Numerous factors keep changing with the ever-changing algorithms. But, we get you a top rank always by employing cutting-edge SEO best practices, such as:

  • Creating a fast loading website that offers a smooth user experience
  • Developing a responsive website for easy viewing on various platforms including mobiles
  • Implementing Google-friendly Search result features in the form of cards to display in a relevant results page
  • Generating fresh content that appeases the users on regular intervals

Sales, sales, sales!

One of the main reasons why our SEO service is better than any other is because we drive profit-driven optimisation. We don’t just provide you with fancy results and top ranking. We aim to ensure the work we do gets you the desired profits. This is the reason why we:

  • Have an unmatched R&D team that specialises in reverse-engineering Google’s algorithm to provide better results
  • Prioritises profitability to measure the success of our SEO campaign
  • Carry out daily optimisation and monitoring of on- and off-page work
  • Perform localisation and internationalisation to promote your business
  • Build a brand around your business and keep an eye on your online reputation
  • Avoid using blackhat SEO tactics that might be dangerous for your website

What Our Clients Say About us

If lead generation is what your business needs, we strongly recommend Blurn.

– Chris Nelson-Smith
Head of Trading, Vantage FX


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Why not drop us a line with your details for a quick chat?

* Directly With Our Senior Director

3 Simple Reasons Why We’re The Best SEO Agency


Unmatched R&D

We’ve an unbending commitment to reverse-engineering Google/Bing and understanding their algorithmic intricacies that affect your search ranks.


Industry-leading Talent & Training

We execute our SEO Services through some of the most talented people with world-leading training.



From the very start to finish, we keep an unblinking eye on your profitability, measuring our success only through the high-quality enquiries we generate for your business.

We’re an SEO Agency that Helps You


Get High-quality Leads: Through precise targeting of relevant High-traffic keywords.

Get Leads through Google Maps

Get Leads through Google Maps: Get potential customers through Google Maps.

Manage Your Online Reputation

Manage Your Online Reputation: Ensure that people see only the appropriate things about you.

Save Significant Money

Save Significant Money: By cutting costs on paid marketing and on other channels.

Increase Share of Voice (SOV)

Increase Share of Voice (SOV): of your brand overall so that your brand recognition is improved.

Our SEO Deliverables Include

Targeted SEO campaigns

Targeted SEO campaigns: We take care of all SEO work needed for best commercial results.


Daily optimisation: We carry out various On- and Off-page work daily and monitor results.

Free Training

Free Training: We provide the necessary training to your in-house teams for best results for free.

Free Anytime Consultation

Free Anytime Consultation: We’re happy to consult any time you need, by phone or email.

Free Regular Reports

Free Regular Reports: We take you through reports and break things down, so you best understand.

Our Cutting-edge SEO Innovations

High-Quality Link Earning

High-Quality Link Earning: To ensure your website is powerful in Google’s/Bing’s eyes.

Google Maps Optimisation

Google Maps Optimisation: For getting your potential customers straight to your door.


Localisation: For precise regional targeting and acquiring local customers quickly.


Internationalisation: For businesses with multinational presence to get the best results.

Online Reputation Scoring

Online Reputation Scoring: To monitor your brand reputation and keep up excellent brand image.


100% Transparent, Trusted & Family-owned

As a family business that’s been thriving on trust for well over a decade, we treat our clients too as our extended family. So, also be prepared to face some blunt truth! Read More reasons why most successful companies trust us.


Lowest Price & Best Service Guaranteed

We guarantee the lowest price for the amount and quality of work we offer; or we will happily beat any quote you get by 20%! Whether your business is a multinational industry leader or a small start-up, we will give you utmost priority for the work we do for you.

Growing Your Profit Through Our Unique 8-stage SEO

1. Keyword Research
Identifying your opportunities: In order for you to get many customers, or leads, for your business, you need to rank high for popular keywords which are related to your business. So, we do a thorough piece of keyword research to determine what keywords are right for you and prioritise them in order of their popularity, which is determined by how many times they are averagely searched on Google by people in your target audience. Our Keyword Research will reveal exactly what your growth opportunities are.

We find out which keywords are best suited for your business at this step.

We begin Search Engine Optimisation of your website by identifying the popular words and phrases relevant to your products/services. Once we know which keywords are best suited for your website, we perform an in-depth study of their performance with regards to search engine rankings. This process helps us understand what keywords are in demand by customers searching for products/services similar to your business. This step helps us to get a direction and reveal what growth opportunities you have.

During this step, our research includes:
  • Thorough research of keywords and how they are used by customers to search for similar businesses
  • Finding the language of research the customers use to research certain topics, ideas, products and services
  • Keeping a watch at the ever-changing search engine algorithms and how the keywords have responded before
  • Following the popularity of the keywords on websites, blogs, social media posts and Press Release (PR) links
At Blurn, we keep ourselves appraised of the ever-changing search engine algorithms, the trending language and the tools that can help drive traffic and leads right at your doorstep. Our team relentlessly works on performing keyword research at regular intervals so your website is up-to-date with the changing search engine scenarios.

Our Multi-level ProcessOur process doesn’t stop by finding the correct keywords to boost your profit growth. Instead, we go deeper into the research by studying:
  • The nature of your business to find the head keyword that best defines your products/services
  • The synonyms of the head keywords and check their relevance to your business
Once we’ve got this list, we categorise them as per their popularity and see which ones are more popular with the search engine results pages (SERPs). Our team then uses advanced tools to generate lead metrics depending on the keywords and find out more keyword suggestions that might not have been thought of earlier.

Once we are sure of all the keyword research, we go to the next step.
2. Search Rank Analysis
Measuring Your Position & Setting Targets: Once we’ve arrived at a list of best keywords right for your business, we use a unique collection of cutting-edge SEO tools to measure and verify exactly where your website ranks, if it ranks at all, for each of those keywords. And, then we establish our commercial goals.

This step acts as the ultimate roadmap that prepares the best SEO strategies for your website.

Here we analyse your current position on search engines such as Google and Bing. To find out the popularity of your website, we use a unique collection of cutting-edge SEO tools that helps us determine the position of your current website in the Search Engine Results Pages (SERP).

These specialised set of cutting-edge tools track keyword ranking for desired URLs and your domain while also tracing keyword ranking on the local search result pages of your country and/or city.

This stage helps us in determining:
  • Keyword ranking relevant to your business and how they work for your competition
  • An SEO strategy that will help you get past the competition
  • The commercial goals of your website
  • Evaluate the amount of content that the website will need to undergo for a better organic ranking and leads
If you are freshly launching your business, then you might not get a search rank analysis. But this stage helps you to understand where your competitors rank and analyse what has worked for them and what more can you do to rank in the top numbers.
3. Website Audit
Identifying Rooms for Improvement: We use a suite of industry-leading tools and spend several hours to manually analyse every page on your website to determine where exactly you need to improve your commercial performance. Our trained eyes leave nothing to chance and we are more ruthless in finding faults than Google is. This allows us to make a long list of tasks that will improve your Google ranks

Website audits are the best way to determine what areas of your website require changes in order to improve your commercial performance.

Before we begin the process of Search Engine Optimisation, it is important to find out which places require the most work and how changes can be made to help achieve profit growth.

Our website audit methods help us measure your Search Engine Optimisation, Website Performance Optimisation and Conversion Rate Optimisation. This way we evaluate and re-evaluate the effectiveness of your website in terms of technical performance, search engine ranking and lead generation.

We look for multiple factors during an SEO Website Audit. We try to find out technical issues, structural problems, on-page issues, off-site errors, content quality, competitive marketplace insights and user experience problems.

At every page, we manually look closely at the content for appropriate use of keywords, heading tags, alt tags, website loading speed and the code. Once our trained eyes have caught the issues, we use a suite of industry-leading tools to analyse the site again. This ensures that we don’t leave anything out.

Trust us when we say, we are more ruthless in finding faults than Google is. It helps us to analyse your website better and come up with a list of tasks that will be helpful in improving your Google ranks.
4. Infrastructural Improvements
Ensuring the basics are right: There are hundreds of HTML elements of each web page that Google considers before deciding what ranks to give for what keywords and at what time for those pages. We meticulously implement improvements to each of those HTML elements so that the next time Google crawls (i.e. reads) your web page, it’s impressed!

We look at your website from Google’s point of view by testing your website’s code and HTML elements.

Your website’s operational ability is the primary element for achieving a better Google ranking. We spend a lot of time meticulously implementing improvements to each of the HTML elements present on your website.

Google keeps crawling through every website to look for updates and changes to ensure it keeps the search engine results relevant to the current times. During the crawling or reading stage of Google, it goes through all the codes and elements. If it finds that these are well written and easy to access, Google will be impressed and will upgrade your website’s ranking for relevant keyword searches.

We make sure that these HTML elements have the correct tags and keywords that can rank higher in the search engine algorithm. We ensure that your website has proper Heading tags that are rich with keywords, image alt texts that have a mix of keywords and a robots.txt file that makes it easier for Google to understand your website better.
5. Content & UX Improvements
Ensuring your communication is spot on: At a micro level, we implement improvements to the parts of your web pages where the presence of certain keywords is likely to convince Google that your website is worthy of a good rank. At a macro level, we implement improvements to the overall UX (user experience) of your web pages, from both Google and visitors perspectives.

At this step, we create a smooth User Experience (UX) that appeases the visitors and Google.

Another aspect to achieve better ranking is to create an excellent User Experience (UX). A smooth, user-friendly website tells Google how easy and relevant the website is for visitors. And if the UX provides the best navigation to your visitors, the chances of converting them into customers get higher.

We perform these improvements at two levels:
  • At a macro level, we try to enhance the UX of your web pages by implementing some latest designs and layouts that are attractive and easy to use
  • At a micro level, we implement improvements in the overall content of your website.
We then create content that balances information and keywords researched earlier. This process will help in convincing Google that your website is worthy of a good rank. We provide you with feedback in terms of grammar, tone of the content and the number of words required for a page to rank better in the search.

If you are still at the building stage of your website, we will analyse the data you have shortlisted for the website and check the design selected for the UX. Our experienced content team will then come up with the exact content that impresses both Google and your visitors.
6. High-Quality Links & PR Acquisition
Making your website infinitely more powerful: A link is nothing but a clickable text, URL, image, etc. that is written on another website, which when clicked upon, leads to your website. Google counts the number of high-quality, non-spammy links that you have from other websites. So, we launch a powerful “link earning” and Press Release campaign that will blow Google away.

We create high-quality backlinks that lead to your website along with Press Release campaigns to generate traffic and improve your website’s visibility.

For link earning, we start with our affiliate websites that provide high-quality, non-spammy links. These websites are meant for educating the people and requires regular blogs or articles on certain businesses. We identify such websites and submit an unbiased, informative article that will work as a backlink for the search engine as well as the readers. Simultaneously, we start a Press Release campaign to promote your content over the internet. This can be in the form of words, images and videos. Each of these will provide a quality backlink that will blow Google away.

We do not participate in any negative, black hat tactics for link building that can be harmful to your website. Our technical team has in-depth knowledge of how Google works and we only associate ourselves with websites that have a good Page Rank. We make sure that your content is well-organised and provide useful information for an honest link leading to your website.

At this stage, we also advise using our Social Media Marketing services since these platforms also can help promote your content and link. A well-performed Social Media plan that includes the research performed during SEO will open a new door for your business and achieve maximum profitability.
7. Intelligent Data Gathering
Collecting Intelligence: Although our data collection is ongoing, in this stage we use cutting tools made by Google and top SEO software makers to collect data about some specific aspects of our work so far, both on your website and elsewhere on the web. This will ensure that we have the best possible data to make intelligent decisions with.

This step is important for us to gather the results of our implemented steps and use that data to dynamically change the strategy for a better search engine ranking.

Data collection at our end is an on-going process during Search Engine Optimisation (SEO). We try to evaluate our process by looking at data, data and data. Our team’s expertise at using cutting-edge tools helps in understanding where your website stands after applying all the previous steps. It gives us a chance to understand which aspect works, both on your website and then elsewhere on the web.

We use multiple sets of tools created by Google and top SEO software makers to determine your page ranking and collect data. Apart from using these tools, our technical team also constantly performs Research and Development on various aspects of website optimisation. This unique blend of tools work ensures that we receive the best possible data to make intelligent decisions with.
8. Review Results & Repeat
Ensuring your profitability: Our ultimate performance is measured not only by clicks to your website or high Google ranks, but also by the growth of your profits through our SEO services. So, we analyse data tirelessly and draw insights that will help us make educated guesses on which of our efforts have fetched what degree of results. Based on these insights, we tweak the strategy and methods, if and where required, to further maximise your profits through our SEO.

Consider that our steps are in a cyclic format and not a straight line. This step offers us the performance report of your website and how the SEO techniques implemented are working.

We don’t consider incoming traffic as a measure of success, instead, we prioritise your profit growth to analyse the work we’ve done so far. We review how your website ranks in Google searches of relevant keywords. We also run a few tools that help us understand which aspects of the SEO worked well and which area requires more work.

We analyse data tirelessly and draw insights to make educated guesses to understand the degree of result we have received by applying various SEO strategies. Once we have generated a report of your website’s performance, we start tweaking the strategy and methods to maximise your profits through our SEO.