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15+ Years' Record Digital Results, Globally

At Blurn Group of companies, on behalf of our entire team, we want to thank all our clients, suppliers, and contractors, for all their continued support in helping us show record performance for several small to large businesses globally

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100% Transparent, Trusted & Family-owned

As a family business that’s been thriving on trust for well over a decade, we treat our clients too as our extended family. So, also be prepared to face some blunt truth! Read More reasons why most successful companies trust us.

Best value

Best Value & Service Guaranteed

We guarantee the best value and quality of work with an abundance of skilled resource, whether your business is a multinational corporation or a small start-up. Besides, we welcome your constant feedback to be able to further tailor solutions for you.

Partner with Blurn, a team of SEO professionals that are committed to understanding your business, your market, and your unique business goals.

At Blurn, we acknowledge that your company won’t be the only one trying to earn such a coveted spot and we bring the skills and resources to help you beat your competitors to the top.

Benefits of
SEO

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Increase Online Visibility

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Higher Quality Traffic

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Expand Brand Awareness

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Elevate your customers’ experience

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Generate higher quality leads & clients

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Outrank your competitors

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Target every stage of the sales funnel

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Add value to your PPC campaigns

Blurn’s Approach to SEO

We offer end-to-end SEO services covering everything that you need to do in order to dominate the search engine results pages (SERPs) and get an unprecedented number leads at diminishing costs. All of our SEO services are designed to generate leads and brand awareness for your brand and achieve your other digital marketing goals.

What We Offer

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Small Business SEO

Many small business owners feel that SEO investment is not worth as their investment would be overpowered by too many major corporations out there with infinitely more resources and funds to invest in SEO strategy. However, when used properly, SEO can serve as a great equaliser between companies of different sizes, and even allow smaller businesses to overtake their larger competitors in the rankings.

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Enterprise SEO

Utilise enterprise SEO to improve the overall reputation of their brand. These techniques, we can help you position one of your company leaders as an industry expert, get more high-quality exposure for your business.
The process consists of finding areas occupied by the target audience and blanketing those sites with positive news and information. Shortly, improving how current and potential consumers see your brand & business.

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Local SEO

Over the years, we’ve worked hard to establish ourselves as the best SEO agency in Australia. This meant helping countless businesses located in Melbourne, Sydney, Perth and more. With local SEO, we employ techniques that grow brands on a regional level, using our knowledge of their city or state to establish a valuable target audience..

Internationals

International SEO

As our firm has grown, we have managed to attract business owners from all over the world. Many of these companies have committed themselves to reach a massive international audience so that they can dramatically increase sales and brand recognition. At Blurn, we help them meet – and often exceed – their goals.

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Ecommerce SEO Services

This is designed to generate high volumes of online purchase on websites that sell products. These websites could be selling anything from Clothing to Hardware. As an integral part of our Ecommerce SEO, we devise specific strategies tailored to rank individual product pages highly, for specific combinations of product keywords.

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Online Reputation Management

This is designed for the precise improvement of information on especially the top pages of Google for Brand-term searches. In other words, this will improve your brand image on search engines, by letting them find and read only appropriate information about you, when people try to research your business, as they typically do before making a purchase decision. We can ensure that your brand has the most appropriate things on the top pages of Google.

Understanding Search Engines

Google is responsible for roughly 90% of all searches performed on the internet. For us to reach all but 10% of the world’s online consumers- we nail our understanding of the Google Algorithm and how to manipulate it to our advantage.
Blurn uses our extensive knowledge of the algorithm’s three main processes, to see you ranked at the top:

Crawling

Crawling

Crawling is where Google uses powerful automated search programs called “bots” to scan the internet for new content. This is a constant process and covers everything from text to photos to videos, regardless of where and when they appear. Once changes or new content is discovered, the bots will then send that data back to Google central database, where it can be properly catalogued.

Indexing

Indexing

It’s important to understand that its algorithm and processes function almost completely independently. This means that no human eyes see this content as it is sent to the database and sorted into various categories. Google’s name for this process is “indexing,” and it’s not unlike a massive online card catalogue. Using keywords and other clues, Google does its best to identify what web data is about so that it can be filed in the proper place.

Ranking

Ranking

This is the most important part of the Google process; as well as the one that most directly affects our clients. When performing a google search, the system will provide them with results based on what it feels is most relevant to the query. Through a variety of SEO methods, we can help push your website to the top of those results on as little as one related keyword.

What our Sydney based clients have to say:

If lead generation
is what your
business needs,
we strongly
recommend
Blurn.

Chris-Nelson-Smith

Chris Nelson-Smith,
Director,
Vantage FX

Let's Talk Growth!

Why not drop us a line with your details for a quick chat?

* Directly With Our Senior Director

Our Team

Navin Shanmugarajan

Navin Shanmugarajan

Senior Director & Founder
15+ Years' Global Lead Acquisition, Retention & Brand Building Experience in B2C & B2B Digital Marketing.
Abigail-Campos-186x186-1

Abigail Campos

Digital Performance Expert
Bilingual (Spanish & English) Digital Performance Expert with a Double Bachelor's Degree in Business and Law and 11 years of international experience in Australia, the US, the UK, Canada, France and Spain having delivered excellent results across B2B and B2C clients with budgets up to $2M.
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Jacquelene Okoronkwo

Senior Digital Strategist
Marketing Strategy & Digital Brand Building experience with track record across multiple industries.
Austen Plummer

Austen Plummer

Senior Content Strategist
10+ Years' Content Strategy, UX Design Experience Across Australia.
Boris-N

Boris Nandi

Digital Performance Manager
Paid Search & CRO expert with a proven track record of increasing conversion across all industries. Holds an MBA in Marketing Strategy.
Lisa-Swoboda

Lisa Swoboda

Senior Content Strategist
10+ years' Global Content Strategy experience
Heath-Werrett

Heath Werrett

Digital Performance Manager
SEO Expert specialising in Web Development, Content and Social Media,
with a proven track record helping a wide variety of businesses generating more leads
in a multitude of industries. Holds a BA in Print Journalism.

What makes us the best SEO agency, based on our client survey?

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Unmatched R&D

We have an unbending commitment to research and employ the most proven of all cutting-edge, profit-making digital technologies.

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Industry-leading Talent & Training

Our Digital Experts are among the most talented people with world-leading training.

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Profit-focus

From day one, we keep an unblinking eye on your profitability, measuring our success only through the high-quality enquiries we generate for your business.

We’re an SEO Agency that Helps You

Get-High-Quality-Leads

Get High-quality Leads: Through precise targeting of relevant High-traffic keywords.

Get Leads through Google Maps

Get Leads through Google Maps: Get potential customers through Google Maps.

Manage Your Online Reputation

Manage Your Online Reputation: Ensure that people see only the appropriate things about you.

Save Significant Money

Save Significant Money: By cutting costs on paid marketing and on other channels.

Increase Share of Voice (SOV)

Increase Share of Voice (SOV): of your brand overall so that your brand recognition is improved.

Our SEO Deliverables Include

Targeted SEO campaigns

Targeted SEO campaigns: We take care of all SEO work needed for best commercial results.

Daily-optimisation

Daily optimisation: We carry out various On- and Off-page work daily and monitor results.

Free Training

Free Training: We provide the necessary training to your in-house teams for best results for free.

Free Anytime Consultation

Free Anytime Consultation: We’re happy to consult any time you need, by phone or email.

Free Regular Reports

Free Regular Reports: We take you through reports and break things down, so you best understand.

Our Cutting-edge SEO Innovations

High-Quality Link Earning

High-Quality Link Earning: To ensure your website is powerful in Google’s/Bing’s eyes.

Google Maps Optimisation

Google Maps Optimisation: For getting your potential customers straight to your door.

Localisation

Localisation: For precise regional targeting and acquiring local customers quickly.

Internationalisation

Internationalisation: For businesses with multinational presence to get the best results.

Online Reputation Scoring

Online Reputation Scoring: To monitor your brand reputation and keep up excellent brand image.

How do we Multiply Your Profits at Each of the 8 Stages?

1. Keyword Research
Identifying your opportunities: For your customers to find you, it’s essential to rank high for popular keywords which are related to your business. Blurn determines what keywords are right to drive your business to the top, through in depth keyword research. Our Keyword Research will reveal exactly what your growth opportunities are.

We begin Search Engine Optimisation of your website by identifying the popular words and phrases relevant to your products/services. Once we know which keywords are best suited for your website, we perform an in-depth study of their performance with regards to search engine rankings. This process helps us understand what keywords are in demand by customers searching for products/services similar to your business. This step helps us to get a direction and reveals what growth opportunities you have.

At Blurn, we keep ourselves apprised of the ever-changing search engine algorithms, the trending language and the tools that can help drive traffic and leads right at your doorstep.
2. Search Rank Analysis
Measuring Your Position & Setting Targets: Blurn uses a unique collection of cutting-edge SEO tools to measure and verify exactly where your website ranks; to then establish your commercial goals. We evaluate;
  • Keyword rankings relevant to you and how they work for your competition
  • The SEO strategy that will help you get past the competition
  • The commercial goals of your website
  • The amount, and type, of content that the website will need to undergo for a better organic ranking and leads.
Essentially we prepare your ultimate roadmap to the best SEO strategies for your website.
3. Website Audit
Identifying Rooms for Improvement: Website audits are the best way to determine what areas of your website require changes in order to improve your commercial performance. Blurn looks at technical issues, structural problems, on-page issues, off-site errors, content quality, competitive marketplace insights and user experience problems. We start by using a suite of industry-leading tools, then Blurn experts manually analyse every page on your website to determine where exactly you need to improve your commercial performance. Our trained eyes leave nothing to chance and we are more ruthless in finding faults than Google is. These audit methods help us measure your Search Engine Optimisation, Website Performance Optimisation and Conversion Rate Optimisation. This way we evaluate and re-evaluate the effectiveness of your website in terms of technical performance, search engine ranking and lead generation. Our analysis will provide a clear list of tasks that will critically improve your Google rankings.
4. Infrastructure Improvements
Ensuring the basics are right: We look at your website from Google’s point of view by testing your website’s code and HTML elements. There are hundreds of HTML elements of each web page that Google considers for rankings: such as operational ability, relevancy, accessibility, and content quality. We meticulously implement improvements to each of those HTML elements so that the next time Google crawls (i.e. reads) your web page, it will prioritise you in its rankings!

We look at your website from Google’s point of view by testing your website’s code and HTML elements.

Your website’s operational ability is the primary element for achieving a better Google ranking. We spend a lot of time meticulously implementing improvements to each of the HTML elements present on your website.

Google keeps crawling through every website to look for updates and changes to ensure it keeps the search engine results relevant to the current times. During the crawling or reading stage of Google, it goes through all the codes and elements. If it finds that these are well written and easy to access, Google will be impressed and will upgrade your website’s ranking for relevant keyword searches.

We make sure that these HTML elements have the correct tags and keywords that can rank higher in the search engine algorithm. We ensure that your website has proper Heading tags that are rich with keywords, image alt texts that have a mix of keywords and a robots.txt file that makes it easier for Google to understand your website better.
5. Context & UX Improvements
Ensuring your communication is spot on: Another key aspect to achieve better ranking is to create an excellent User Experience (UX). A smooth, user-friendly website tells Google how easy and relevant the website is for visitors. We implement improvements to the overall UX (user experience) of your web pages, from both Google and visitors perspectives.

We create engaging content and an enjoyable user experience, that includes the micro improvement we discussed above such as keywords, SERP analytics, website audit and infrastructure improvements. Our experienced content team will then come up with the exact content that impresses both Google and your visitors.
6. High-Quality Links & PR Acquisitions
Making your website infinitely more powerful: Google looks at the number of high-quality, non-spammy links that you have to other websites, as an important consideration in how highly it will rank your site. Blurn specialises in creating powerful “link earning” and Press Release campaigns that will blow Google away. We create high-quality backlinks that lead to your website along with Press Release campaigns to generate traffic and improve your website’s visibility.

We do not participate in any negative, black hat tactics for link building that can be harmful to your website. Our technical team has in-depth knowledge of how Google works and we only associate ourselves with websites that have a good Page Rank. We make sure that your content is well-organised and provide useful information for an honest link leading to your website.

At this stage, we also advise using our Social Media Marketing services since these platforms also can help promote your content and link. A well-performed Social Media plan that includes the research performed during SEO will open a new door for your business and achieve maximum profitability. Together we can provide quality backlinks and PR that will blow Google away.
7. Intelligent Data Gathering
Collecting Intelligence: Blurn continuously uses cutting tools made by Google and top SEO software makers to collect data about some specific aspects of our work so far, it’s important for us to gather the results of our implemented steps and use that data to dynamically change the strategy for a better search engine ranking. Our team’s expertise at using cutting-edge tools helps in understanding where your website stands after applying all the previous steps. It gives us a chance to evaluate which implementations have returned the best results and which ones we need to look into further. We value the feedback loop, and are continuously looking to improve performance at every step.
8. Review Results & Repeat
Ensuring your profitability: Ultimately, performance is measured not only by clicks to your website or high Google ranks, but also by the growth of your profits through our SEO services. So, we analyse data tirelessly and draw insights in our performance. We consider that our steps are in a cyclic format and not a straight line. Based on these insights, we tweak the strategy and methods, to not only ensure you are performing at your highest level, but that you continue to do so.

FAQ

What is SEO?
Search Engine Optimisation (SEO), also known as Non-paid/Organic search, is the collection of activities designed to increase the number of potential new customers/consumers visiting your website through Search Engines such as Google and Bing. A combination of our strategic and highly-technical tasks will ensure that your website gets found more often on search engines, and draw more new customers/consumers. The tasks will include: researching your market, studying your competitors, identifying which keywords are most popular in your market, HTML improvements to your website, getting other websites in your industry to talk about your business and on and on goes the list. We stagger these tasks based on the resources available. Just let us know what profits you need.
What size companies does Blurn work with?
We work with both big and small.! But, if you’re a small business, we’ll make you big!

One of the reasons why we’ve been extremely successful generating never-before profits, through an unprecedented number of high-quality SEO leads at historically low costs, for both big and small businesses is because we take each business in its own right and work to your specific needs and budgets. We’ve generated a never-before number of leads through SEO for some ambitious startups (leading up to several rounds of funding as a result of our performance) to some of the world leaders in major industries. Regardless of the size of your company or its industry, we can generate a growing number of high-quality SEO leads at diminishing costs.

Whatever the size of your company, just let us know what profits you need.
What is covered in a Blurn Digital Marketing Consultation?
Our unique, 8-stage SEO covers everything that you need to do for a profitable campaign. We will be fully responsible for strategic leadership, but the extent to which our agency’s technical and strategic recommendations are implemented on your website and our advice is followed will determine how profitable your campaign will be. For best results, we can also take over the technical management of your website. We are however happy to take you through each piece of work and explain its background and importance in addition to providing you free strategic/technical SEO training. We provide weekly reports to ensure that you’re up to date. We also provide free SEO consultation anytime you need.

Just let us know what profits you need.
What should I expect from working with Blurn SEO agency?
Our unique, 8-stage SEO covers everything that you need to do for a profitable campaign. We will be fully responsible for strategic leadership, but the extent to which our agency’s technical and strategic recommendations are implemented on your website and our advice is followed will determine how profitable your campaign will be. For best results, we can also take over the technical management of your website. We are however happy to take you through each piece of work and explain its background and importance in addition to providing you free strategic/technical SEO training. We provide weekly reports to ensure that you’re up to date. We also provide free SEO consultation anytime you need.

Just let us know what profits you need.
Why is Blurn the best SEO agency in Australia?
Although our unique profitability track record for startup businesses to world leaders can on its own explain why many leading companies consider us the best SEO agency, there’re many more reasons, according to our clients. Particularly for your SEO, we are among the most experienced people in the world. We put the biggest possible emphasis on your profits. We are fully transparent. We provide free training to help further your understanding of SEO both strategically and technically. We are able to best manage your website ourselves, for best results.

Please just let us know what profits you need and see the “Why Choose Us” to get a detailed overview of what our clients thought were the key reasons for their choosing us.
How important is content for SEO?
Content is the backbone of SEO. It’s not just a question of having your keyword-rich keywords on the page; your content has to align with what people search for in order to really rank high. If people are searching for “the best SEO agency”, the content on your landing page better explain what that means and why you fit that description. Or, if they’re looking for information about how to see results, it should walk them through what steps need to be taken before seeing any results.
How do I know when my SEO strategy is working?
Yes, although the initial work will get you excellent visibility on search engines and put you at the top of the pile on search engines, ongoing maintenance work is required in order to ensure that you stay at the top. This is mainly because your competitors will also be engaging in SEO. However, the volume of work per month for maintenance is generally much less than is required for the initial stages. Such maintenance work should be carried out in combination with conversion rate optimisation, which is aimed at converting a growing proportion of visits into customers.

You’ll know your SEO is working if you see a noticeable increase in traffic, leads, and sales. If you don’t see these results, we can analyse your goals and make sure you are on track with your strategy — or help you develop a new one.


Please let us know what kind of profit you’re trying to make.
Does Blurn only work with Australian companies?
  • SEO Services in Sydney: As a Sydney-based SEO agency, we are able to directly visit our clients as often as required. However, almost all the work is online and is carried out remotely. If you’re in Sydney CBD, we’re just a stone’s throw away from you.
  • SEO Services in Melbourne: Although almost all the work done in the HQ in Sydney, we visit Melbourne on a regular basis. Particularly for strategic and other key meetings we are able to visit you in Melbourne at a moment’s notice.
  • SEO Services in Brisbane: Although almost all the work is done in the HQ in Sydney, we visit Brisbane on a regular basis. Particularly for strategic and other key meetings we are able to visit you in Brisbane at a moment’s notice.
  • SEO Services for the Rest of Australia: Although almost all the work done in the HQ in Sydney, we visit the Rest of Australia on a regular basis. Particularly for strategic and other key meetings we are able to visit you in the Rest of Australia at a moment’s notice.
  • SEO Services for International Clients: Although almost all the work is done in the HQ in Sydney, we visit the Rest of the World on a regular basis. Particularly for strategic and other key meetings we are able to visit you in the Rest of the World at a moment’s notice.
Wherever you may be, we can help. Just let us know what profits you need.
Does Blurn have in-house content writers to optimise SEO?
At Blurn, we are a full stack digital marketing agency that houses the best of the best when it comes to marketing talent. We have award-winning copywriters, design extraordinaires and marketing masters who all call our agency home.

Our copywriters will be able to provide your site with quality content that’s fully SEO optimised. It’ll also be engaging for your viewers. Engaging copy will ensure that they’ll keep coming back to your site again and again after their amazing experience and consequently, assist your rankings.

Unlike some agencies, we keep our content writing and search engine optimisation team under the same roof, effectively meshing together superior tech knowledge and enchanting creative flair.
How do backlinks impact SEO rankings?
Backlinks are the cornerstone of any SEO strategy. So, how do they impact your SEO ranking? A website has two areas to think about: front-end SEO and back-end SEO. The front-end is how users will see your page, while the back-end is how Google sees it. Backlinks can be created directly to the page, but are more often indirect (like an image or quote on another blog). We use both types of links to increase the authority of your content and help us get you to the highest rankings on Google!
What happens after your SEO strategy is implemented
In just days, we’ve seen first-page Google results for some clients!

Depending largely upon your website history and the competitiveness of your industry, it usually takes anywhere from a few days to a few months, longer for extremely popular keywords, with the best efforts. It is important to grow your organic ranks slowly but steadily because certain rapid changes in your digital footprint will alarm Google’s algorithm and it could result in a penalty. If we are not managing your website, it is important that our technical SEO recommendations are implemented on your website exactly as we specify, for you to grow your performance, any delay in which could compromise your growth. We will take care of absolutely everything and you only need to look into serving your customers and keeping them happy.
Can Blurn help me recover from Google Penalties?
Google penalties (like most penalties) can be extremely damaging and undo months, even years worth of work. Google will enforce one when it believes you’re cutting corners, trying to game the system or over-optimise your site.

But hope isn’t lost. We offer penalty assessment services for FREE. We’ll then be able to suggest the best course of action for you to take in order to get your site back on its feet. To take advantage of this service, please click here.

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