Welcome to Blurn.com: The Best SEO Agency in Australia

Your profit is my goal! My biggest pleasure is not just Digital Marketing or SEO, but seeing your profits grow through it. Why not give me a quick call directly for a chat?” 
— Navin Shanmugarajan, Senior Director

Digital marketing is one of the fastest-growing industries in the world, and for very good reason. Thanks to the internet, businesses of all sizes can connect with customers for virtually any city, state or country, just as easily as they could with those living right next door.

Indeed, the internet has given us access to an audience of billions. However, it takes a deep knowledge of digital marketing to reach them. After all, in order to sell to an audience, you must first make them aware of your company, product and services. And with millions of other companies attempting to do the same, it’s easy for a message to get lost. 

Moreover, your business’s chances of success can heavily rely on which digital marketing agency you choose. You see, the vast majority of agencies out there have lost sight of the goal of the industry. Rather than assist their clients in their effort to grow and attract new clients, they tend to focus instead on growing their own reputation and prestige.

SEO_Perfomance

That’s where Blurn.com comes in.

Since our founding, we have endeavoured to be the most profit-focused and client-centric digital marketing agency in the world. This meant changing how our industry defines success and specifically structuring our agency to ensure the customer is put first in all decisions.

Not only has this allowed us to grow into one of the top digital marketing firms in the world, but it has allowed us to cultivate a reputation of excellence in a variety of different services. On example is search engine optimisation.

While there is no shortage of agencies on the internet offering SEO services, we remain confident in our advantage. In fact, thanks to our commitment to client profits, we feel confident in branding ourselves the best SEO agency in Australia.

SEO Services: The Gold Standard for Growth

Search Engine Optimisation, which is commonly referred to merely as SEO, is a foundational concept when it comes to digital marketing. Indeed, since Google, Yahoo and other search engines first appeared, companies have been working to get their business ranked higher in the results.

By now, the process should be somewhat clear to most business owners, but explaining how Blurn.com offers the best SEO services demands we more closely examine how it works. Moreover, the strategies and techniques associated with SEO are always changing, so it’s necessary for any business owner to stay up to date. 

Put simply, the goal of Search Engine Optimisation is to improve a company’s digital footprint. This refers to the web presence of a business, product, individual or brand. The best way to do this is to ensure that people searching for keywords that relate to the company will see it listed when the engine returns the results.

For instance, if you wanted Google users to see your fishing pole company when searching for “best fishing poles under $200,” you would utilise a combination of techniques and strategies to push your website to the top of the results for that keyword. Specifically, you would want high placement on the very first page. 

Of course, your little company won’t be the only one trying to earn such a coveted spot.

However, should you pull it off, you’ll be nearly guaranteed to enjoy increased sales, more leads, and other profit-generating benefits in both the long term and the short term.

The Best SEO Services

At Blurn.com, we tend to think of SEO as both an art and a science. This means that we don’t rely on the same cookie-cutter optimisation strategies as our competition. To get results for our clients, our team is constantly innovating and developing new strategies. Indeed, we’ve been able to generate amazing results for all manner of clients, including those that previously had no web presence at all.

The Basics of SEO

Now, there are many search engines in use all around the world, but the largest and most popular is Google. Considered the biggest fish in the pond for SEO agencies, Google is responsible for some 90% of all searches performed on the internet.

And while this fact has elevated Google to the status of one of the most profitable companies in the world, it also means that businesses have to engage with the Google algorithm if they want to reach all but 10% of the world’s customers.

Now, when you reach out to our team, you’re essentially asking us to do whatever we can to increase your rankings. To pull this off, we use our extensive knowledge of the Google algorithm’s three main processes. These are:

Crawling is where Google uses powerful automated search programs called “bots” to scan the internet for new content. This is a constant process and covers everything from text to photos to videos, regardless of where and when they appear. Once changes or new content is discovered, the bots will then send that data back to Google central database, where it can be properly catalogued.

Now, while Google has a massive base of employees, it’s important to understand that its algorithm and processes function almost completely independently. This means that no human eyes see this content as it is sent to the database and sorted into various categories. Google’s name for this process is “indexing,” and it’s not unlike a massive online card catalogue. Using keywords and other clues, Google’s does its best to identify what web data is about so that it can be filed in the proper place.

This is the most important part of the Google process, as well as the one that most directly affects our clients. You see, when a user logs into Google.com to perform a search, the system will provide them with results based on what it feels is most relevant to the query. For “fishing poles under $200,” the top result might be a major brand like Abu Garcia or a shopping page at Amazon. But through a variety of efforts, we can help push your website to the top of those results as well.

The Value of SEO

It’s not uncommon for some business owners to view SEO as something they’re being “forced” to invest in. This isn’t entirely true, but it’s important to understand that failing to do the bare minimum when it comes to SEO is like leaving a pile of money on the table. 

You see, if you have a website at all, you’re already going to be ranked according to the Google algorithm. And whether you’re looking to appeal to local customers or those from halfway around the world, you need to understand how important it is that they can easily find you online.

 Most business owners tend to see SEO as more of an opportunity than anything else. With even a small investment, they can increase their digital footprint to find more customers, better position themselves against the competition and expose their products to more people than ever.

SEO Services from Blurn

Though there are many different factors that determine search results, our team at Blurn.com has been able to consistently provide our customers with a 256% average increase in leads during their first year of investment. This represents a staggering earning potential that practically any business can capitalise on. 

To delivery numbers like these, Blurn.com has separated our SEO efforts into different categories. These include:

Many small business owners feel that SEO investment is not worth their time or money. In their minds, there are too many major corporations out there with infinitely more resources and funds. However, when used properly, SEO can serve as a great equaliser between companies of different sizes, and even allow smaller businesses to overtake their larger competitors in the rankings.

At Blurn.com, our approach to small business SEO begins with extensive keyword research. This allows us to properly establish a target audience for your products or services. After we have that audience in mind, we can figure out where these individuals spend their time on the internet, ensuring that your company will be right there waiting. Since implementing strategies like these, we’ve been able to increase our clients’ digital leads by an average of 173%

Many businesses use SEO not to sell and promote products and services, but to improve the overall reputation of their brand. This is where Enterprise SEO comes in. With these techniques, we can help you position one of your company leaders as an industry expert, get more high-quality exposure for your business or repair a reputation that has suffered due to a business misstep.

The process typically consists of finding areas occupied by the target audience and blanketing those sites with positive news and information. Over time, our Enterprise clients will notice a distinct improvement in how current and potential consumers see their business. 

Over the years, we’ve worked hard to establish ourselves as the best SEO agency in Australia. This meant helping countless businesses located in Melbourne, Sydney, Perth and more. With local SEO, we employ techniques that grow brands on a regional scale, using our knowledge of their city or state to establish a valuable target audience.

As our firm has grown, we have managed to attract business owners from all over the world. Many of these companies have committed themselves to reach a massive international audience so that they can dramatically increase sales and brand recognition. At Blurn, we help them meet – and often exceed – their goals.

Working with Blurn.com

We started off telling you how far too many digital marketing agencies have lost touch with what their clients really want. And as we continue to see major firms battling each other for industry prestige, we continue to double down on our commitment to client profits. 

The way we see it, the best advertising we could ever do for ourselves is to provide our clients with the best possible return on their investment. That’s why we’ve made it our goal to educate each member of our staff in how to put client profits ahead of all else.

When a new customer comes to Blurn.com, the first thing we ask them to do is come up with a set of goals they want to achieve. We then develop a plan to make those goals a reality.

This is possible due to the three things that make our company different:

In the digital world, change is a constant thing. When it comes to digital marketing agencies, however, there are those companies that create the change, and those that struggle to keep up. At Blurn.com, we are the former. Thanks to our dedicated R&D team, we can utilise the latest and greatest technologies to increase our clients’ profits. And should we not have the tools to accomplish a goal, we are more than happy to create them.

Every member of our team has been chosen by hand to fit their role. To find them, we hunt for the best talent from around the globe. To keep them at the top of their game, we provide them with ongoing training and education into the developing world of digital marketing. This ensures that you will always be one phone call away from a certified expert.

The team at Blurn is 100% committed to increasing client profits, whether they work in sales, management or programming. To convey this, we ask our clients to proudly share the quantitive results we’ve provided on our website. As of now, those numbers add up to 173% more digital leads, 256% more SEO leads, and 205% more CRM leads. That’s on average, per client! No other digital marketing firm in the world can make this claim.

Here's the Deal

Blurn stands for “Best Leverage Your Ultimate Returns Now.” Not only is this the motto of our company, but it is the advice we repeat to our clients each and every day. When it comes down to it, investing in SEO is the only way to grow your business’s online presence. Whether you want to seek out new customers around the world or merely ensure those in your own town can find your products, Blurn.com can help.

That’s why we feel confident calling ourselves the best SEO agency in Australia.

If lead generation is what your business needs, we strongly recommend Blurn.

– Chris Nelson-Smith
Head of Trading, Vantage FX

173%

More Digital Leads

256%

More SEO Leads

205%

More CRM Leads

Let's Talk

Why not drop us a line with your details for a quick chat?

* Directly With Our Senior Director

3 Simple Reasons Why We’re The Best SEO Agency

Unmatched-RD

Unmatched R&D

We’ve an unbending commitment to reverse-engineering Google/Bing and understanding their algorithmic intricacies that affect your search ranks.

Industry-leading-Talent-Training

Industry-leading Talent & Training

We execute our SEO Services through some of the most talented people with world-leading training.

Profit-focus

Profit-focus

From the very start to finish, we keep an unblinking eye on your profitability, measuring our success only through the high-quality enquiries we generate for your business.

We’re an SEO Agency that Helps You

Get-High-Quality-Leads

Get High-quality Leads: Through precise targeting of relevant High-traffic keywords.

Get Leads through Google Maps

Get Leads through Google Maps: Get potential customers through Google Maps.

Manage Your Online Reputation

Manage Your Online Reputation: Ensure that people see only the appropriate things about you.

Save Significant Money

Save Significant Money: By cutting costs on paid marketing and on other channels.

Increase Share of Voice (SOV)

Increase Share of Voice (SOV): of your brand overall so that your brand recognition is improved.

Our SEO Deliverables Include

Targeted SEO campaigns

Targeted SEO campaigns: We take care of all SEO work needed for best commercial results.

Daily-optimisation

Daily optimisation: We carry out various On- and Off-page work daily and monitor results.

Free Training

Free Training: We provide the necessary training to your in-house teams for best results for free.

Free Anytime Consultation

Free Anytime Consultation: We’re happy to consult any time you need, by phone or email.

Free Regular Reports

Free Regular Reports: We take you through reports and break things down, so you best understand.

Our Cutting-edge SEO Innovations

High-Quality Link Earning

High-Quality Link Earning: To ensure your website is powerful in Google’s/Bing’s eyes.

Google Maps Optimisation

Google Maps Optimisation: For getting your potential customers straight to your door.

Localisation

Localisation: For precise regional targeting and acquiring local customers quickly.

Internationalisation

Internationalisation: For businesses with multinational presence to get the best results.

Online Reputation Scoring

Online Reputation Scoring: To monitor your brand reputation and keep up excellent brand image.

trust-family

100% Transparent, Trusted & Family-owned

As a family business that’s been thriving on trust for well over a decade, we treat our clients too as our extended family. So, also be prepared to face some blunt truth! Read More reasons why most successful companies trust us.

lowest-price

Lowest Price & Best Service Guaranteed

We guarantee the lowest price for the amount and quality of work we offer; or we will happily beat any quote you get by 20%! Whether your business is a multinational industry leader or a small start-up, we will give you utmost priority for the work we do for you.

Growing Your Profit Through Our Unique 8-stage SEO

1. Keyword Research
Identifying your opportunities: In order for you to get many customers, or leads, for your business, you need to rank high for popular keywords which are related to your business. So, we do a thorough piece of keyword research to determine what keywords are right for you and prioritise them in order of their popularity, which is determined by how many times they are averagely searched on Google by people in your target audience. Our Keyword Research will reveal exactly what your growth opportunities are.

We find out which keywords are best suited for your business at this step.

We begin Search Engine Optimisation of your website by identifying the popular words and phrases relevant to your products/services. Once we know which keywords are best suited for your website, we perform an in-depth study of their performance with regards to search engine rankings. This process helps us understand what keywords are in demand by customers searching for products/services similar to your business. This step helps us to get a direction and reveal what growth opportunities you have.

During this step, our research includes:
  • Thorough research of keywords and how they are used by customers to search for similar businesses
  • Finding the language of research the customers use to research certain topics, ideas, products and services
  • Keeping a watch at the ever-changing search engine algorithms and how the keywords have responded before
  • Following the popularity of the keywords on websites, blogs, social media posts and Press Release (PR) links
At Blurn, we keep ourselves appraised of the ever-changing search engine algorithms, the trending language and the tools that can help drive traffic and leads right at your doorstep. Our team relentlessly works on performing keyword research at regular intervals so your website is up-to-date with the changing search engine scenarios.

Our Multi-level ProcessOur process doesn’t stop by finding the correct keywords to boost your profit growth. Instead, we go deeper into the research by studying:
  • The nature of your business to find the head keyword that best defines your products/services
  • The synonyms of the head keywords and check their relevance to your business
Once we’ve got this list, we categorise them as per their popularity and see which ones are more popular with the search engine results pages (SERPs). Our team then uses advanced tools to generate lead metrics depending on the keywords and find out more keyword suggestions that might not have been thought of earlier.

Once we are sure of all the keyword research, we go to the next step.
2. Search Rank Analysis
Measuring Your Position & Setting Targets: Once we’ve arrived at a list of best keywords right for your business, we use a unique collection of cutting-edge SEO tools to measure and verify exactly where your website ranks, if it ranks at all, for each of those keywords. And, then we establish our commercial goals.

This step acts as the ultimate roadmap that prepares the best SEO strategies for your website.

Here we analyse your current position on search engines such as Google and Bing. To find out the popularity of your website, we use a unique collection of cutting-edge SEO tools that helps us determine the position of your current website in the Search Engine Results Pages (SERP).

These specialised set of cutting-edge tools track keyword ranking for desired URLs and your domain while also tracing keyword ranking on the local search result pages of your country and/or city.

This stage helps us in determining:
  • Keyword ranking relevant to your business and how they work for your competition
  • An SEO strategy that will help you get past the competition
  • The commercial goals of your website
  • Evaluate the amount of content that the website will need to undergo for a better organic ranking and leads
If you are freshly launching your business, then you might not get a search rank analysis. But this stage helps you to understand where your competitors rank and analyse what has worked for them and what more can you do to rank in the top numbers.
3. Website Audit
Identifying Rooms for Improvement: We use a suite of industry-leading tools and spend several hours to manually analyse every page on your website to determine where exactly you need to improve your commercial performance. Our trained eyes leave nothing to chance and we are more ruthless in finding faults than Google is. This allows us to make a long list of tasks that will improve your Google ranks

Website audits are the best way to determine what areas of your website require changes in order to improve your commercial performance.

Before we begin the process of Search Engine Optimisation, it is important to find out which places require the most work and how changes can be made to help achieve profit growth.

Our website audit methods help us measure your Search Engine Optimisation, Website Performance Optimisation and Conversion Rate Optimisation. This way we evaluate and re-evaluate the effectiveness of your website in terms of technical performance, search engine ranking and lead generation.

We look for multiple factors during an SEO Website Audit. We try to find out technical issues, structural problems, on-page issues, off-site errors, content quality, competitive marketplace insights and user experience problems.

At every page, we manually look closely at the content for appropriate use of keywords, heading tags, alt tags, website loading speed and the code. Once our trained eyes have caught the issues, we use a suite of industry-leading tools to analyse the site again. This ensures that we don’t leave anything out.

Trust us when we say, we are more ruthless in finding faults than Google is. It helps us to analyse your website better and come up with a list of tasks that will be helpful in improving your Google ranks.
4. Infrastructural Improvements
Ensuring the basics are right: There are hundreds of HTML elements of each web page that Google considers before deciding what ranks to give for what keywords and at what time for those pages. We meticulously implement improvements to each of those HTML elements so that the next time Google crawls (i.e. reads) your web page, it’s impressed!

We look at your website from Google’s point of view by testing your website’s code and HTML elements.

Your website’s operational ability is the primary element for achieving a better Google ranking. We spend a lot of time meticulously implementing improvements to each of the HTML elements present on your website.

Google keeps crawling through every website to look for updates and changes to ensure it keeps the search engine results relevant to the current times. During the crawling or reading stage of Google, it goes through all the codes and elements. If it finds that these are well written and easy to access, Google will be impressed and will upgrade your website’s ranking for relevant keyword searches.

We make sure that these HTML elements have the correct tags and keywords that can rank higher in the search engine algorithm. We ensure that your website has proper Heading tags that are rich with keywords, image alt texts that have a mix of keywords and a robots.txt file that makes it easier for Google to understand your website better.
5. Content & UX Improvements
Ensuring your communication is spot on: At a micro level, we implement improvements to the parts of your web pages where the presence of certain keywords is likely to convince Google that your website is worthy of a good rank. At a macro level, we implement improvements to the overall UX (user experience) of your web pages, from both Google and visitors perspectives.

At this step, we create a smooth User Experience (UX) that appeases the visitors and Google.

Another aspect to achieve better ranking is to create an excellent User Experience (UX). A smooth, user-friendly website tells Google how easy and relevant the website is for visitors. And if the UX provides the best navigation to your visitors, the chances of converting them into customers get higher.

We perform these improvements at two levels:
  • At a macro level, we try to enhance the UX of your web pages by implementing some latest designs and layouts that are attractive and easy to use
  • At a micro level, we implement improvements in the overall content of your website.
We then create content that balances information and keywords researched earlier. This process will help in convincing Google that your website is worthy of a good rank. We provide you with feedback in terms of grammar, tone of the content and the number of words required for a page to rank better in the search.

If you are still at the building stage of your website, we will analyse the data you have shortlisted for the website and check the design selected for the UX. Our experienced content team will then come up with the exact content that impresses both Google and your visitors.
6. High-Quality Links & PR Acquisition
Making your website infinitely more powerful: A link is nothing but a clickable text, URL, image, etc. that is written on another website, which when clicked upon, leads to your website. Google counts the number of high-quality, non-spammy links that you have from other websites. So, we launch a powerful “link earning” and Press Release campaign that will blow Google away.

We create high-quality backlinks that lead to your website along with Press Release campaigns to generate traffic and improve your website’s visibility.

For link earning, we start with our affiliate websites that provide high-quality, non-spammy links. These websites are meant for educating the people and requires regular blogs or articles on certain businesses. We identify such websites and submit an unbiased, informative article that will work as a backlink for the search engine as well as the readers. Simultaneously, we start a Press Release campaign to promote your content over the internet. This can be in the form of words, images and videos. Each of these will provide a quality backlink that will blow Google away.

We do not participate in any negative, black hat tactics for link building that can be harmful to your website. Our technical team has in-depth knowledge of how Google works and we only associate ourselves with websites that have a good Page Rank. We make sure that your content is well-organised and provide useful information for an honest link leading to your website.

At this stage, we also advise using our Social Media Marketing services since these platforms also can help promote your content and link. A well-performed Social Media plan that includes the research performed during SEO will open a new door for your business and achieve maximum profitability.
7. Intelligent Data Gathering
Collecting Intelligence: Although our data collection is ongoing, in this stage we use cutting tools made by Google and top SEO software makers to collect data about some specific aspects of our work so far, both on your website and elsewhere on the web. This will ensure that we have the best possible data to make intelligent decisions with.

This step is important for us to gather the results of our implemented steps and use that data to dynamically change the strategy for a better search engine ranking.

Data collection at our end is an on-going process during Search Engine Optimisation (SEO). We try to evaluate our process by looking at data, data and data. Our team’s expertise at using cutting-edge tools helps in understanding where your website stands after applying all the previous steps. It gives us a chance to understand which aspect works, both on your website and then elsewhere on the web.

We use multiple sets of tools created by Google and top SEO software makers to determine your page ranking and collect data. Apart from using these tools, our technical team also constantly performs Research and Development on various aspects of website optimisation. This unique blend of tools work ensures that we receive the best possible data to make intelligent decisions with.
8. Review Results & Repeat
Ensuring your profitability: Our ultimate performance is measured not only by clicks to your website or high Google ranks, but also by the growth of your profits through our SEO services. So, we analyse data tirelessly and draw insights that will help us make educated guesses on which of our efforts have fetched what degree of results. Based on these insights, we tweak the strategy and methods, if and where required, to further maximise your profits through our SEO.

Consider that our steps are in a cyclic format and not a straight line. This step offers us the performance report of your website and how the SEO techniques implemented are working.

We don’t consider incoming traffic as a measure of success, instead, we prioritise your profit growth to analyse the work we’ve done so far. We review how your website ranks in Google searches of relevant keywords. We also run a few tools that help us understand which aspects of the SEO worked well and which area requires more work.

We analyse data tirelessly and draw insights to make educated guesses to understand the degree of result we have received by applying various SEO strategies. Once we have generated a report of your website’s performance, we start tweaking the strategy and methods to maximise your profits through our SEO.