Crawling is where Google uses powerful automated search programs called “bots” to scan the internet for new content. This is a constant process and covers everything from text to photos to videos, regardless of where and when they appear. Once changes or new content is discovered, the bots will then send that data back to Google central database, where it can be properly catalogued.

While Google has a massive base of employees, it’s important to understand that its algorithm and processes function almost completely independently. This means that no human eyes see this content as it is sent to the database and sorted into various categories. Google’s name for this process is “indexing,” and it’s not unlike a massive online card catalogue. Using keywords and other clues, Google does its best to identify what web data is about so that it can be filed in the proper place.

This is the most important part of the Google process, as well as the one that most directly affects our clients. You see, when a user logs into Google.com to perform a search, the system will provide them with results based on what it feels is most relevant to the query. For “fishing poles under $200,” the top result might be a major brand like Abu Garcia or a shopping page like Amazon. But through a variety of efforts, we can help push your website to the top of those results as well.

Many small business owners feel that SEO investment is not worth their time or money. In their minds, there are too many major corporations out there with infinitely more resources and funds. However, when used properly, SEO can serve as a great equaliser between companies of different sizes, and even allow smaller businesses to overtake their larger competitors in the rankings.

At Blurn.com, our approach to small business SEO begins with extensive keyword research. This allows us to properly establish a target audience for your products or services. After we have that audience in mind, we can figure out where these individuals spend their time on the internet, ensuring that your company will be right there waiting for them. Since implementing strategies like these, we’ve been able to increase our clients’ digital leads by an average of 173%

Many businesses use SEO not to sell and promote products and services, but to improve the overall reputation of their brand. This is where Enterprise SEO comes in. With these techniques, we can help you position one of your company leaders as an industry expert, get more high-quality exposure for your business or repair a reputation that has suffered due to a business misstep.

The process typically consists of finding areas occupied by the target audience and blanketing those sites with positive news and information. Over time, our Enterprise clients will notice a distinct improvement in how current and potential consumers see their business. 

Over the years, we’ve worked hard to establish ourselves as the best SEO agency in Australia. This meant helping countless businesses located in Melbourne, Sydney, Perth and more. With local SEO, we employ techniques that grow brands on a regional level, using our knowledge of their city or state to establish a valuable target audience.

As our firm has grown, we have managed to attract business owners from all over the world. Many of these companies have committed themselves to reach a massive international audience so that they can dramatically increase sales and brand recognition. At Blurn, we help them meet – and often exceed – their goals.

In the digital world, change is a constant thing. When it comes to digital marketing agencies, however, there are those companies that create the change, and those that struggle to keep up. At Blurn.com, we are the former. Thanks to our dedicated R&D team, we can utilise the latest and greatest technologies to increase our clients’ profits. And should we not have the tools to accomplish a goal, we are more than happy to create them.

Every member of our team has been handpicked to fit their role. To find them, we hunt for the best talent from around the globe. To keep them at the top of their game, we provide them with ongoing training and education in the developing world of digital marketing. This ensures that you will always be one phone call away from a certified expert.

The team at Blurn is 100% committed to increasing client profits, whether they work in sales, management or programming. To convey this, we ask our clients to proudly share the quantitative results we’ve provided on our website. As of now, those numbers add up to 173% more digital leads, 256% more SEO leads, and 205% more CRM leads. That’s on average, per client! No other digital marketing firm in the world can make this claim.