Video Marketing is the display of your promotional videos on advertising spaces on websites/apps. This means, any video advertising space on the web/app, from local news publishers to Google-owned YouTube.

Instream Video Advertising involves showing your promotional videos before (pre-roll), during (mid-roll), or at the end (post-roll), of a video a viewer is already watching. This means that the audience is already captive and therefore largely receptive to your video promotion. For example, the videos that come while your are in the middle of a YouTube video are instream. In sheer contrast, Outstream Video Advertising involves showing your promotional videos in non-video environments, like social feeds, news articles, etc, most commonly when the user scrolls. While the user is scrolling down a piece of text, the video is automatically played. For example, the advertisement videos that automatically start playing while you’re scrolling down a news article are outstream.

With our Premium Partnership building experience with publishers (local, domestic and international), data providers, we’re uniquely positioned to grow your brand visibility, value and loyal, at the same time as acquiring never-before volumes of lead, by maximizing your video reach far ahead of your competitors on both: popular instream platforms (for example, YouTube) and popular outstream platforms (for example, Facebook).

Our video expertise stretches across all areas of modern-day video creation and promotion, from creative concepts, storyboards, and scripting, to budgeting, audience segmentation, (1st-, 2nd-, and 3rdparty) data layering and production, all aimed at achieving the desired commercial results for you, on multiple platforms and consolidated bespoke reporting.