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End-to-End Video Marketing

Engage your audience across all platforms and all devices seamlessly.

15+ Years' Record Digital Results, Globally

At Blurn Group of companies, on behalf of our entire team, we want to thank all our clients, suppliers, and contractors, for all their continued support in helping us show record performance for several small to large businesses globally

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100% Transparent, Trusted & Family-owned

As a family business that’s been thriving on trust for well over a decade, we treat our clients too as our extended family. So, also be prepared to face some blunt truth! Read More reasons why most successful companies trust us.

Best value

Best Value & Service Guaranteed

We guarantee the best value and quality of work with an abundance of skilled resource, whether your business is a multinational corporation or a small start-up. Besides, we welcome your constant feedback to be able to further tailor solutions for you.

What is Video Marketing?

Video Marketing is the display of your promotional videos on advertising spaces on websites/apps. This means, any video advertising space on the web/app, from local news publishers to Google-owned YouTube.

Instream Video Advertising

Instream Video Advertising

Instream Video Advertising involves showing your promotional videos during a video your viewer is already watching. The audience is already captive and therefore largely receptive to your video promotion - Youtube ads for example.

Outstream Video Advertising

Outstream Video Advertising

Outstream Video Advertising will show your promotions in non-video environments, like social feeds, news articles, etc, most commonly when the user scrolls - the video is automatically played.

Guaranteed Premium Placements

With our Premium Partnership building experience with publishers (local, domestic and international), data providers, we’re uniquely positioned to grow your brand visibility, value and loyal, at the same time as acquiring never-before volumes of lead, by exploiting your video reach far ahead of your competitors on both: popular instream platforms (for example, YouTube) and popular outstream platforms (for example, Facebook).

Our video expertise stretches across all areas of modern-day video creation and promotion, from creative concepts, storyboards, and scripting, to budgeting, audience segmentation, all aimed at achieving the desired commercial results for you, on multiple platforms and consolidated bespoke reporting.

What our Sydney based clients have to say:

If lead generation
is what your
business needs,
we strongly
recommend
Blurn.

Chris-Nelson-Smith

Chris Nelson-Smith,
Director,
Vantage FX

Let's Talk Growth!

Why not drop us a line with your details for a quick chat?

* Directly With Our Senior Director

3 Simple Reasons Why We’re The Best Video Marketing Agency

Unmatched-RD-1i

Unmatched R&D

We spend a large part of our resources in researching and developing our Video Trading Desk methodologies to get you maximum profitability.

Industry-leading-Talent-Training-1i

Industry-leading Talent & Training

Our experts with a wealth of Instream & Outstream video experience across industries are among the best in the world.

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Profit-focus

From the very beginning, we maintain an unblinking eye on your profitability and ensure that your return on investment is multiplied to the degree possible.

We’re a Video Marketing Agency that Helps You

Get-High-Quality-Leads

Increase Brand Share of Voice (SOV): To improve brand value exponentially.

Increase Share of Voice (SOV)

Get High-quality Leads: At historically low costs layering 1st-, 2nd- & 3rd-party data.

Save Significant Money

Maintain Gripping Engagement: At all times, on your target audiences.

Manage Your Online Reputation

Save Significant Money: By only advertising to the appropriate audience.

Get Leads through Google Maps

Integrate Social Media: To increase customer engagement drastically.

Our Video Marketing Deliverables Include

Targeted SEO campaigns

A Strategic Roadmap: To maximize engagement, reach, and growth of leads progressively.

Daily-optimisation

Highly Targeted Campaigns: Our ads and campaigns are as precise as they can get.

Free Training

Daily Optimization: To ensure that we are certain to achieve your commercial goals.

Free Anytime Consultation

Strategic Partnerships: With best publishers cherry-picked for your business.

Free Regular Reports

Free Anytime Consultation: So that you’re at ease and certain about what is going on.

Our Video Marketing Innovations

High-Quality Link Earning

Behavioural Targeting: To give you an edge over your competitors at all times.

Google Maps Optimisation

1st-, 2nd- & 3rd-party Data Integration: To target your “nearest” to “furthest” audience effectively.

Localisation

Retargeting Video:To attract never-before video Click-through Rates (CTR).

Internationalisation

Instream Optimization: For best results on platforms such as YouTube.

Online Reputation Scoring

Outstream Optimization: For best results on platforms such as Facebook.

Multiplying Your Profits: Our Unique 4-stage Video Marketing

1. Opportunity Discovery & Research
We thoroughly research your market and industry to identify growth opportunities for you within the video space, both in terms of brand growth and lead generation. We then extend our research to cover the best video advertising opportunities with publishers best suited to your business, which may not be the traditional publishers. We then set clear and strategic commercial goals, with your input.
2. Campaign Planning & Set-up
We meticulously plan each instream and outstream video campaign, and set it up with attention to every minute detail. Our campaign setup also covers the employment of 1st-, 2nd-, and 3rd-party data for maximum performance towards achieving your goals.
3. Optimisation & Monitoring
Employing the most advanced Video trading desk technologies, we monitor each of the campaigns continually and optimise it towards the biggest-possible success for your ads.
4. Results & Insights
We use a suite of industry-standard data collection tools to collect as much data as is available. We analyse all the available data and employ our cutting-edge data-visualisation tools to draw actionable insights from them, for further video campaign optimisation. We report our findings to you exactly the way you want.

FAQ

What is Video Marketing?
It’s a way to promote your business on the internet using videos on YouTube, Facebook and Instagram!

Video Marketing is one of the digital marketing channels that can help you reach your potential customers effectively. We create videos to explain your business, promote your brand, corporate training, showcase customer testimonials and a viral video campaign. These videos are then promoted on various advertising spaces available on websites, apps, news publishers and video platforms such as Google-owned YouTube.

Just let us know your profit ambitions and we shall take you through the campaign setup.
Why do I need to invest in Video Marketing?
A picture is worth a thousand words, imagine how much value a video holds!

Videos have become one of the most popular forms of marketing in recent times. In a recent study, it was revealed that 87% of traffic to websites is increased because of videos. Such a surge in the popularity of videos is one of the key reasons that it should become a part of your digital marketing campaign.

Video for SEO
YouTube has become the second largest search engine, second only to its parent company, Google. Your website’s Search Engine Optimization (SEO) will receive a huge push if the videos are tagged in the right way. Such marketing not only attracts your target audience but also helps to build a better ranking on search engines.

Better Conversion Rates
According to a survey, 57% of online consumers are more likely to purchase your product or subscribe to your services after watching a video demonstration. A properly directed video that presents your business well can be the quickest way to convince your target audience.

Accessibility
You have the freedom to promote your videos on endless platforms. The videos can be used as a part of a YouTube advertising campaign, a how-to video on a relevant subject and a video banner advertisement on apps.

Cost-effective
Videos for any campaign are created once. With the availability of various platforms as mentioned above, you can promote the same video without the need to create something new for a particular marketing campaign. This makes it far more cost-effective than traditional, paper marketing techniques or broadcast television advertisements.

Video Captures Attention
Videos have a certain impact on the mind over another form of marketing. That is why movies are a popular medium of art worldwide. Using the right music and creating a concept that hits the core emotions of your customer audience will drive them towards your website. It’s a simple concept, make them have a human bond through the video and see how it influences them effectively.

Whatever your budget maybe, just let us know and we’ll help you achieve significant profit growth.
Why is Blurn the best Video Marketing Agency?
…because we’ll really make your profits grow!

Video marketing is one of the most powerful digital marketing tools, which in the right hands can create a powerful impact on your customers. We have an excellent track record of helping our clients increase their profit growth significantly. In fact, the inclusion of video marketing channels has helped some of them achieve over 14 times their investment. With our Video marketing channel, we ensure that:
  • You receive the best spots on top publishing websites and apps for video promotion
  • Have cost-effective marketing with our cutting-edge Trading Desk and proven-tested automation rules
  • Both instream and outstream video promotions are used for your business to increase your leads and multiply your profits
  • Your brand receives unprecedented brand value and lead generation at historically low costs
  • The quality of your video is not compromised to make sure you have a gripping engagement at all times
  • You attract more audiences with never-before Click-through Rates (CTR)
  • You get better face value as a brand by posting the advertisements for your current and potential clients on social media networks
Wherever you may be, we can help. Just let us know your profit ambitions and we’ll make it happen.
Will Video Marketing fit my budget? Can I change my budget at a later date?
Yes, because our Video Marketing channel is completely flexible.

There is absolutely no minimum or maximum when it comes to budgeting for video marketing. What you require is the help of an expert agency that can micro-manage every penny invested in the channel and generate the most significant result out of it.

Cutting-edge tools
Our advanced Trading Desk technique is one of the most powerful tools in our arsenal for video marketing. We use it to cherry-pick the best publishing websites and apps that are specifically meant for your video promotion. These spaces have a good Click-through Rate (CTR) and are known to generate quality leads.

Cost-effective Techniques
We have proven-tested automation rules and techniques that ensure your cost is kept to a minimum without impacting your profit growth. In fact, our clients have enjoyed phenomenal success commercially from both, instream and outstream form of video promotions.

Total Transparency
Every dollar spent by you is tracked by our technical staff and presented to you in the form of easy-to-read reports. This ensures that you never have any question regarding the investment and enjoy the benefits of our services that increase your leads and profits.

What services do you offer under Video Marketing?
Everything that falls under the Video Marketing channel.

Video marketing has become one of the integral parts of our digital marketing strategy that works fantastically with other channels to increase your profits. We offer strategies as per your budget and created targeted campaigns that provide you with desirable results.

Our Video Marketing includes:
  • Understanding the type of video you want to create including brand story, how-to videos and advertisement
  • Generating various concepts for specific video type
  • Creative storyboarding and scripting to visualize the video
  • Budgeting of entire production
  • Audience segmentation
  • Data layering at 1st-, 2nd-, and 3rdparty to target nearest to furthest audiences
  • Final production and output of the video
  • Distributing the video on multiple platforms
  • Consolidated bespoke reporting of the channel’s performance
  • Retargeting videos to attract better Click-through Rates (CTR)
  • Daily optimization of the channel to track the success on websites, apps and social media
  • Optimization of both instream and outstream videos on platforms such as YouTube and Facebook respectively
Do you provide both Instream and Outstream Video Marketing? What platforms do you cover?
Yes, we use instream and outstream video marketing to boost your profit growth.

Instream advertising is used as a part of pre-roll, mid-roll or post-roll (before, during or at the end) of a video that a viewer is watching. These videos work as a paid advertisement on channels such as YouTube where viewers are offered access to free videos with promotion advertisements.

On the contrary, Outstream video advertising uses promotional videos as standalone news and on social feeds. The video is mostly automated to play when a user scrolls on a text or down the page. Facebook is one of the best examples where a video starts automatically playing when going through certain groups and feeds.

We believe that no one particular advertising method benefits your business. Instead, the mix of both instream and outstream video advertising offers you better positioning, brand value and never-before volumes of leads.

We cover platforms such as YouTube, Vimeo, Facebook, Instagram TV (IGTV) and more with the help of local, domestic and international publishers and data providers.
How long should I run my video marketing campaign for it to be successful?
As long as you want to increase your profits and brand awareness!

Video marketing does not stop after you have uploaded your video on various platforms. It is a continuous process that requires daily optimization and tweaking to ensure they perform in the right way. Also, with time you will need to change the videos and concept as per the current trends to stay ahead of the competition.
I already have a Video Marketing campaign, how can Blurn help?
Talk to us and we’ll help improve it further!

Our video marketing services are not limited to newly implemented campaigns. Contact us if you already are using a video marketing channel that isn’t providing great results or if you need a second opinion. We can recommend some key strategies to implement and offer feedback on the use of existing channels. We also will suggest some newer strategies that will help you increase your profit growth significantly.

Understand that there is nothing wrong in taking a second opinion on your current video marketing campaign. It will only help you identify the problem areas and overcome them with the help of expert agencies such as Blurn.
What should I do next?
Let us know when you’re ready to grow your profits with the help of a video marketing campaign!

Apart from investing in video marketing, we suggest you include other digital marketing channels as well. Using video marketing with other channels such as social media marketing and search engine optimisation can generate leads from your website quickly.

You can get in touch with us for a no-obligation consultation. Rest assured that we will come up with a strategy that works for your business and maximise your profits that justify your investments.

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