Digital Marketing Guide

Digital Marketing Guide


Since you’ve downloaded this digital marketing guide, we assume that you are interested in growing your profits through digital marketing.

Whether you are a new start-up trying that is new to the field of digital marketing or a large enterprise that uses digital marketing services, this guide will help you as it will provide

  • An overview of some of the best marketing tools and tactics that will help increase your revenue.
  • Tips on building a sustainable and efficient marketing plan that fits your online business model and will benefit your growth.
  • Guidance on the best marketing practices to help you avoid devastating penalties.

We hope that this digital marketing guide will help you make sense of the complicated and confusing digital marketing world. At the end of this guide, you should be able to understand which digital marketing service suits you best and separate the best digital marketing services from the rest.

Who’s this marketing guide for?

Your profit is my goal! My biggest pleasure is not just Digital Marketing or SEO, but seeing your profits grow through it. Why not give me a quick call directly for a chat.”

— Navin Shanmugarajan, Senior Director,

This marketing guide is for everyone looking to grow their business through digital marketing. It doesn’t matter if you own or manage:

  • An individual business
  • An online website
  • A small local business
  • An SME
  • A large enterprise
  •  An e-commerce agency
  •  Or run any other legitimate business

Our marketing guide will help you pick out the right digital marketing service that will help you maximise your profits.

We have created this marketing guide with the assistance of leading marketing agents, who are well-aware of the most up-to-date marketing tactics in industries across the globe. So whether you are looking to understand the basics of digital marketing or want to improve your digital marketing services, then this guide is just for you.

It is important to understand that digital marketing success requires time, effort and resolve. You need to look at digital marketing as a long-term investment and not a short-term tool. Since we know the value of your time and energy, we have invested our own time, effort and resources to compile all the valuable insights in this extraordinary guide. If you are:

  • Looking for short-term marketing initiatives
  • Looking for grey-hat or black-hat techniques
  • Looking for loopholes in the digital marketing tool

We regret to inform you that this guide will not help you. Now that you’ve understood the vision of this guide, let’s start looking at the marketing tools, techniques and strategies that can improve your business revenue. 

Chapter 1 – Marketing Vision

A vision is an important part of any project. If you are a business leader, you would be able to identify the importance of setting a clear vision as it helps achieve meaningful results efficiently. Without the strategic vision, you would not be able to drive business growth through your marketing efforts.

i. Goal Setting

A marketing strategy without a clear vision and concrete goals will seldom be able to achieve sustainable results.

Before you plan your digital marketing strategy, you need to have an in-depth understanding of what it needs to achieve. Marketing goals need to be specific, measurable and attainable. One of the best ways to create measurable marketing goals is to define business outcomes instead of merely listing out marketing activities.

In addition, it is also important to define the short-term and long-term marketing objectives before setting goals.

  • Short-term goals – Set goals with an actionable outcome. You can’t implement any marketing strategy if you don’t have a defined short-term goal.
  • Long-term goals – If you want to plan a long-term marketing strategy, you need to map out the road ahead and identify what will be done to achieve your vision. Instead of focusing on setting dream goals, it is important to set achievable short-term and long-term goals. 
ii. Budget Allocation

It’s no secret that marketing drives revenue, but it is important to invest smartly to make sure that it reaps massive profits.

After creating a concrete vision, it is important to determine how much you are going to spend. There is no right budget when it comes to digital marketing. It depends on your specific needs, and what you can afford to pay. Make sure your digital marketing budget is justifiable by taking into consideration the following:

  • Your target market
  •  Your competition
  • Your audience
  • The number of marketing channels
  •  And, most importantly, your financial capability

It is also important to set fixed goals and budgets, set an appropriate budget for the length of time you will be engaged in marketing and then track your investment. It is critical to track your digital marketing spend and evaluate the impact it is having on sales, the performance of your website and the overall engagement with your brand.

While marketing vision is made up of various factors, marketing goals and budget allocation play a major role in shaping it. It is important to align the goals and strategy of your brand with a definite marketing budget. You should consider budget allocation and business vision when setting both short-term and long-term goals. 

Chapter 2 – Marketing Ecosystem

i. Facets of a winning sales & marketing plan

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