At a time when businesses of all kinds are flooding into digital mediums, it might be hard to see how the 2020s are poised to become the “decade of the customer.” But doubt all you want, that’s exactly what’s happening. Indeed, thanks to the popularity of innovations like social media, constant contact with your clientele are not only possible, it’s recommended for businesses of all types and sizes. ...

In a market the size of New York, it’s not always easy to see a path to compete with one’s local competition, let alone online competition from companies all over the world. Fortunately, there is a digital marketing firm poised to help you take your business to the next level through innovative and dedicated customer relationships management.

That company is Blurn.com. Not only are we one of the top digital marketing agencies on the internet, but we’re proud to call ourselves the providers of the best marketing automation CRM services in the USA. Going forward, we’re happy to show you just what we can do for your business while explaining how investing in automated CRM services can do wonders for your brand and help bring you into the “decade of the customer” with ease.

Automation CRM Services: The Basics

To begin, it’s important that you understand some basic terminology. For instance, CRM (customer relationship management) software and marketing automation software are not the same thing, even if they sometimes appear that way. Indeed, each type of software is designed for a very different purpose. Of course, before hiring a digital marketing agency and investing in either one, you need to know which system will best help you reach your goals.

The primary differences between the two are who they target and why. Where CRM software is primarily focused on sales, marketing automation software is more oriented toward – you guessed it - marketing. By that, we mean that marketing automation software allows companies to automate, streamline and measure the tasks and workflows associated with their marketing efforts. With CRM software like Salesforce, you typically find built-in strategies for managing interactions with current and potential clients.

Marketing Automation Software

Generally, these are systems that let you track a potential buyer’s top-funnel activities. These include visiting your website, opening an email from the company or filling out a form. They are typically used to schedule marketing campaigns or measure their results, particularly in cases of major email campaigns or other large b2c efforts.

Some of the many benefits of these software platforms are:

It allows you to segment prospects into specific mailing lists based on preferences indicated by their past interactions with the company. You can nurture leads by automatically sending emails at the times when that person is most likely to be interested in your product or service. You can also schedule emails in a series so that your business remains at the forefront of the target’s mind. After a campaign is over, the software will generate immediate analytics to indicate its overall success.

Put simply: marketing automation software helps companies foster their leads and prep them for the more hands-on sales processes to come. Once they move further down the sales funnel, that’s when the CRM tool enters the situation.

CRM Software

Generally, CRM software is designed to store information about customers that makes the sales process easier. Examples include data on how long the customer has been shopping with the company, details on their past purchases, dates and notes related to a phone conversation, emails, complaints and more. Using this data, sales teams and customer service personnel can optimize their interactions with each client to maximize sales and customer satisfaction.

Some of the many benefits of these software platforms are:

Sales teams can quickly and easily identify and see where a customer is in the sales process, allowing them to help close the deal without having to catch up. Companies can offer targeted promotional material to increase the likelihood of a sale while also building a stronger relationship with their customer. When talking to the customer, the sales and customer service team will have all the information on who they are and their history with the company at their fingertips. The newest CRMs can also sync with social media platforms, allowing you to keep track of which channels are currently serving up the most traffic and what your customers are saying about their experience with your products and services.

Most CRMs are able to double as scheduling software, which means they can send alerts when a call is scheduled when a client’s account needs to be renewed and even when a client’s birthday is coming up. This keeps your entire team on the pulse of what’s happening with your client base, drastically improving both sales and customer retention.

Automation CRM Services with Blurn.com

By combining marketing automation and CRM services with our other digital marketing solutions, we’ve been able to increase our clients’ profits by over 14 times in a single year. In fact, thanks to our state-of-the-art marketing automation techniques, we have been able to help clients from a wide range of backgrounds re-sell, cross-sell and up-sell via their CRMs.

At the same time that we’ve been able to help our clients reach unprecedented levels of success, we’ve also been able to help them drastically reduce costs. This largely stems from the Blurn.com team’s expertise in setting up and maintaining targeted “Drip” and “Nurture” campaigns to fuel interest in their brand, products and services.

Using tools like Hubspot and Marketo, we can provide CRM automation solutions for small, medium-sized businesses all the way up to major corporations. By using cutting-edge automation methodologies and leveraging our own supplier partnerships, we can maximize sales opportunities within a CRM database to directly increase revenue exponentially.

Why You Should Work with Blurn.com

When it comes to marketing automation CRM services in New York, most businesses will find they have plenty of options to consider. But if you’re serious about producing measurable results, the only real choice is Blurn.com.

Here are just some of the benefits you’ll enjoy when you work with us:

Experience and Reputation

If you’re going to trust your CRM to anyone, it should be a company with the experience to do the job the right way. At Blurn, we have had years of experience optimizing CRMs for businesses of all sizes and types. This means we can develop unique solutions to fit your company’s needs, and will never attempt to sell you on “cookie-cutter” solutions.

We also feel our reputation speaks for itself. Rather than pursue awards and other industry recognition, we prefer to seek out positive reviews from satisfied customers. As a true client-focused marketing company, we have helped many of our clients increase their profits exponentially. When it comes to attracting new customers, we let their numbers do the talking.

Crystal Clear Communication

At Blurn, we feel that clear and honest communication is key to the success of all of our endeavours. Without the ability to communicate needs and goals for a CRM, it is far too easy for the project to get off track. That’s why we assign each of our clients a dedicated account manager and provide them with constant updates on our optimization process. With open communication and a marketing automation CRM partner that keeps you “in the know,” your company will be positioned to enjoy endless benefits.

Services Customized to Your Needs

Most digital marketing agencies employ cookie-cutter methods when performing CRM optimization. This means all of their clients get the exact same treatment, ignoring everything that makes each business unique. At Blurn.com, we see our clients as more than just a name on a spreadsheet. We endeavour to customize all of our efforts to fit each customer’s needs. This allows us to maximize results and profits.

Focused on Results

In the end, we know what our clients really want: results. You want your salespeople to see precisely where a customer is in the sales process and be able to hand them off to other team members with confidence. We are committed to ensuring all of the information they need is at their fingertips. It’s just one reason we’ve been able to maintain our reputation for so long, and why we continue to boast the best marketing automation CRM services in New York. If you’re ready to work with a results-oriented company that respects every step of the process, Blurn is the right choice for you.

What Makes Us Different

At Blurn.com, we’ve firmly established ourselves as a different type of digital marketing agency. In fact, we feel there are three specific things that allow us to stand out from the competition while providing superior results for our customers. These include:

Our Ongoing Commitment to Research and Development

When you work in the digital world, you learn that change is always happening. However, there are two types of digital marketing firms: those who create that change, and those left trying to catch up to it. At Blurn, we go to great lengths to ensure we are leading the charge in our industry and maximizing results for our clients.

Much of our ability to do this stems from our talented Research and Development department. These individuals work hard every single day to ensure our clients are getting the best and most up to date solutions. If we can’t find a way to solve a customer’s problem, we’ll invent one instead.

Combining Talent with Training

Every member of the Blurn.com team has been selected to fulfil a specific duty. These men and women come from all over the world and have been hired for their remarkable talents, skills and abilities. However, to keep them at the top of their game, we ensure that every team member gets hands-on training and ongoing education. This doesn't just keep us at the forefront of the digital marketing industry - it keeps our clients there as well.

A Commitment to Client Profits

From the management team to the customer service personnel, every single person working at Blurn.com is 100% committed to our clients' profits. When we get reviews from our current customers, we always encourage them to report their earnings, sales increases or lead generation numbers. These are what we feel makes us a success, not some industry award hanging on the wall.

Here’s the Deal If you’re a New York business owner and you’re ready to invest in marketing automation CRM services, you need a partner who truly understands your needs. That’s our team here at Blurn.com. Call us today, and we’ll walk you through all of our services and provide you with detailed information on how we can bring your CRM to the next level.

Remember, Blurn stands for “Best Leverage Your Ultimate Returns Now." This is both the motto our team lives by and the advice we offer our clients every day. When you work with us, you’ll have access to the tools and resources you need to take your company into the future. And we are always here to help. Call us today.