Mobile Apps That Convert: What Businesses Should Know?

Key Takeaways:

• Businesses should not launch apps just because they want to have an “app.” Mobile apps should serve actual functions for your business. 
• Tailored experiences, AI-powered recommendations, seamless syncing, and a better consumer experience are an absolute must for a good mobile application. 
• To develop a good mobile app for your business or brand, you should consider including features like AR and VR experiences, voice optimisation, and more. 
• Need high-converting and high-functioning apps? Blurn, a leading digital marketing agency in the UK, helps you develop a mobile app that works seamlessly.. 

In a nutshell, this blog discusses mobile app development for businesses. Mobile apps should be launched only when they solve real problems for customers. They should have modern features that align with customer preferences for success. Learn more below. 

Still think a flashy mobile app is enough to get customers’ attention? Think again!

Back in 2015, having an app was enough to impress your customers. But now? Customers are tech-savvy and can tell when you’re trying to take advantage of them. They want clean and functional apps. They are wary of apps that look good but lack significant value.

In the past, a lot of marketers abused SEO and design elements so that they could take advantage of customers. Using fake information, manipulative tactics, and so much more was rampant. And that made customers more aware of “marketing.” And that led to a shift in mobile app development. 

So, what that means for modern-age business owners is that they have to factor in the fact that their customers are informed and aware. So, what that means is that customers focus more on experience than the appearance of your brand. 

For businesses or start-ups looking to launch an app, a simple mobile app is not enough. Then what is, you may be wondering. We’re here to answer that and many other things about mobile application development. 

Mobile App Development: Do you need it?

Mobile apps are only beneficial for your business if they improve utility for the consumer or add to their experience. With increased mobile traffic, it is important to have stand-out features in your apps. 

Before we jump into the technical aspects of mobile apps, let’s talk about the question, “Do I need a mobile app?”

The short answer: yes! 

Why? It helps you stay relevant and connect with your customers better. With more than 60% of traffic coming from smartphones and mobiles, as a business owner, you may be wondering whether a mobile-friendly website or an app is a good choice for you. 

As the number of smartphone users is increasing, the number of people interacting with your business through mobile apps will increase too. Despite mobile traffic being on the rise, users are less likely to download an app that they don’t use. 

For a business, choosing a mobile application development service boils down to usage. Stats show that 65% of people, 18 and older, downloaded zero apps. And that is because if the consumer can spend 30 seconds on your website or the mobile one at that, they don’t need to download an app, right? 

So, the decision between whether or not to have a development service will always have to be considered through Google’s toothbrush method, which is a simple method to consider acquisitions based on their usability. 

For mobile apps, what that means is if your consumer does not need to use your app often, they don’t need it. But if you ask us, as one of the best mobile app developers in London, when you have in-app benefits that your mobile website does not, your consumers will be more likely to choose to use the app. But more on that and related matters later. 

So, who really needs mobile apps? E-commerce, food, retail, local businesses, clinics, delivery, and fitness benefit the most from these. However, other businesses can benefit from mobile apps too, provided they use app development strategically. 

What Customers Expect From Apps?

Customers expect highly personalised, cross-platform-friendly, and highly functional apps. 

Whether you’re choosing Android or iOS app development services, remember this: simply having an app is not enough. Your audience wants more, more personalisation, more convenience, and more ease. 

Customers compare their experience with apps. If they are unhappy with it, they will uninstall; no questions asked! 

Looking into mobile app development service in the UK, here’s what you need to know about customer preferences: 

• Personalisation

This is a big point. Your audience expects the application to adapt to their behaviours. They expect a curated list of recommendations, remembering their preferences and streamlining actions based on past interactions. 

So, a one-size-fits-all approach does not work anymore. Forget generic and “non-personalised” apps. 

• Cross-platform functionality

Customers prefer apps that they can use on different devices. They like to see where they left off on another device when they log into their account on another device. So, you should focus on better syncing capabilities. 

Have your mobile app developers work on the cross-platform functionality for the app. 

• High-functional Apps

Applications that are not fast and glitch are often uninstalled really quickly. Your app needs to be lightning fast and have offline capabilities, wherever possible. 

What Features Do Customers Look For?

To stand out in the market, your mobile app needs modern, on-trend features, with privacy-first designs, smart AI-powered features, voice search optimisation, and AR/VR experience. 

Your mobile apps don’t just need to be functional, they need to stand out. Wondering what features do that for you? Here’s a list: 

• What trends are dominating the market? 

When you’re planning to launch an app for your business, trends will play a big role in its success. Why? Because user experiences evolve fast, and if your app doesn’t deliver, you lose customers. For your business, that means you lose leads and sales. 

• Does the app have a privacy-first design? 

Modern consumers are hyper-aware of privacy policies. This means they prefer apps and brands that appreciate privacy. So, your focus should be on creating apps that are secure for your consumers. Implement and comply with data protection laws. Encryption and secure payments are mandatory for your apps. 

• How smart is your app?

Choosing custom app development services? Consider designing a modern and AI-powered mobile application. Artificial intelligence-powered apps are highly personalised, which makes customers feel connected to the brand. How? Because your app easily recommends what they may like according to their previous choices. 

Here’s how you can improve your apps with AI: 

• • AI predictions for recommendations. 
  • Image recognition feature. 
  • AI chatbots are integrated into the app.

• Is your app voice-search ready?

Your application should be adapted to how customers search now because many people use voice search to find what they are looking for. The use of Siri, Alexa, and Google Assistant to look up the products they want has become very common. 

This is perfect for hands–free searches. And that’s why you should make sure that your mobile app is optimised to understand and show accurate results for voice search queries. 

• Can your customers experience your products?

This is specifically for online shopping apps. AR and VR help your customers visualise the product. Think of it as you helping your customers to interact with your brand and letting them have an immersive experience of what you offer. 

Immersive experiences are best for real estate, e-commerce, furniture stores, and restaurants. 

6 Emerging Trends: How to Optimise Your Mobile App for Customers?

Mobile development for your business should consider emerging trends for best performance. Consider using battery-friendly designs, geolocation optimisation, utility-friendly, optimised customer journey, non-spammy notifications, and guest viewing of the app are non-negotiables for mobile apps. 

Want a mobile app that helps your customers and also retains their attention? Here’s what you need to know before you start looking for mobile app development services in London: 

1. Ethical Design 

No one loves a battery-draining app. Customers love apps that work for them and not against their phones. For this, the app needs clean design, easy architecture, and energy-efficient code. 

When you hire an iOS or Android app development service, ask the company or the team if they can create an app that does not drain the battery. 

2. Geo-friendly Optimisation 

The best way to improve your customers’ experience with your apps is to use national SEO. And no, you don’t need SEO services to make your app geo-friendly. The content on your app, along with SEO and app store optimisation, will help you do this. 

3. Utility 

When you’re launching an app, make sure that you’re focusing on the utility of the customers. Think of easy order tracking, interactive progression, progress bars, and real-time updates as important to make their journey easier. 

4. Better Customer Journey 

The best way to retain your customers’ attention and interest is to optimise the customer journey. Your customers do not want to tap multiple times to get to what they want. Just like it is for websites, your UX for the app should be simple and easy to navigate. 

Design the app with tap efficiency in mind. 

5. Mindful Notifications

We know it is tempting to let your customers know of the latest drops and the latest deals. Do that, but don’t be spammy. Since your customers can easily switch off the notifications for apps or, worse, uninstall the app, and miss what you have to offer. So, to keep your sales and conversions up, send limited but impactful notifications. 

6. Guest Mode for First-time Users 

It is very frustrating to sign up for an app or business without being able to see what the company has to offer. Don’t let your customers feel the same pain. Have a guest mode for people to browse your store and app. 

You can design it to have an account for a purchase, but not for browsing. 

Want an app that builds trust and converts to leads for your business? Trust us! Blurn helps you develop apps that convert and are highly functional! 

Why Hire Blurn?

Blurn offers end-to-end solutions. Our mobile app development services in London are one of the best. We employ the latest strategies, UI/UX, and make your app just right for the target audience. We create apps that blend creativity with functionality for your business. 

At Blurn, our only goal is to make sure that your business grows effortlessly. We don’t just deliver, we obsess over details, which allows us to get you the results you want and need. We’ve been offering our marketing and app development services for close to 20 years, which is why we know exactly how to handle different niches and domains. 

What makes our Blurn strategies so customised for your business? Here’s a breakdown of how we attain perfect results for you:

Dynamic Team

What sets us apart is the people who make all of your strategies possible! We don’t just talk digital, we live and breathe it. And with that comes mastery of our craft. Our team is a handpicked mix of ex-Googlers, tech wizards, and expert strategists. 

With a powerhouse team running marketing and development services, we’ve achieved success for over 200 clients. From real estate to home improvement, we’ve had a vast array of clients. We’re not just confident, we know we can deliver what you want from your app! 

Tailored Solutions 

At Blurn, we understand uniqueness. We know that every brand has a tone and vision, and a quality that sets them apart. Our expert team understands what your brand needs and is adept at handling the different tone and requirements. 

Don’t worry, even if we have other running projects, we don’t overlap tones and confuse your brand goals. Additionally, we don’t copy and paste plans and ideas from other brands. Why? Because we tailor a new, completely unique solution for you! 

Technical Prowess

Mobile app development is a technical skill. Blurn’s team understands the fundamentals of app development, which allows us to deliver exactly what you envision. But that’s not all, we fill the gaps in your vision by letting you know what’s trending and what your customers will be expecting. 

With close to two decades of experience in the field, we are very aware of customer preferences. App development is all about curating the perfect experience for your audience. If you’re missing something, don’t worry! We will help you out. 

Strategy and Design

Did you know that app development is a lot about creativity balanced with technology? Our tech team has the technical part covered, and our creatives design and implement ideas that function without compromising the attractiveness of your application! 

We use colours, combinations, UI, and layouts that make the customer journey smooth. We focus on navigation and CTA placement. Both of these are strategically designed and placed to enhance higher conversions and purchases. 

On-point Writing

Copywriting is an important part of your mobile app development. Our team understands the weight of our words and ensures that your business is well-represented. From carefully crafted copies and strategically placed CTAs, even our copy is designed to enhance sales and services. 

AI-Proof

Did you know that AI is changing how you appear to others and to search platforms? And has that changed how your business operates in markets? Or what apps can do for customers? Our apps are designed for customer retention and to provide a better mobile experience. 

Well, we do! And we make sure that your brand does not suffer by making your brand and business AI-proof. Our ideas, strategies, and plans employ the best tactics. This allows us to develop an app that remains relevant regardless of the market. 

Grow your business with Blurn

Want an application for your business that resonates with your audience as well as with your business values? Blurn is the best place to get what you need! We develop functional apps that drive sales and conversions. 

Our app development services are touted as one of the best in London because we understand customers and their preferences. We make sure that our team is updated with the latest trends that help you not only intrigue your customers but also keep their attention. 

We help improve customer retention through mobile apps for you. 

Want to grow your business and connect better with your customers? Design an app! 

Blurn’s app development services help you dominate the market and set you apart from your competitors. 

In conclusion:

If you’re thinking of hiring mobile app development services in London, you should know that just wanting a mobile app for your business won’t cut it for you! If you want an app, consider asking yourself if the dedicated app for your business is solving problems for your customers. If it is, then go ahead with the service! For your app to be a high-performing app for your business, make sure that it is fast loading, tap-friendly, and easy to use. Additionally, as consumers and their awareness are evolving, use modern ideas such as immersive experience with AR and VR, cross-platform syncing, privacy-first design, voice optimisation, and even image recognition features. Want an app that does all of that for your business, too? Let us help you! At Blurn, we get what works for modern consumers while balancing that with what works on a screen. Need an iOS or Android mobile app? We’re here to help you!