Any business that is not doing their due diligence when it comes to new and innovative marketing methods is probably not living up to its full potential. If you want to manage your business to sustain success and establish multiple ways to bring in business for your organisation, then you may be becoming more and more interested in email & SMS marketing. ...

Almost everyone is on their mobile devices and computers a record amount of time these days, and that business is ripe for the taking, if you have the knowledge and skills necessary to do so. If you want to truly make an impact and gain a competitive edge on others in the industry, you need to make sure that you are using email & SMS marketing to its fullest potential.

However, not everyone knows how to create profitable and effective email marketing campaigns. It’s not every day that business owners need to create visually-stunning graphics and produce top-notch, high-conversion copywriting. So, you need a partner. And if you’re a business in Australia, the ideal partner is Blurn.

At Blurn, we help our business clients understand email & SMS marketing, produce high-quality marketing campaigns, and optimise them so that they provide you with consistent, affordable results. If you want to get the most out of email & SMS marketing campaigns and work with a partner that will truly guide you through the process, then we are the right partner for you. Read along to learn about our email & SMS marketing campaigns and why we are widely considered to be the best email & SMS marketing company in Australia.

What is Email Marketing?

Before you can use email marketing effectively for your business, you will want to have a full understanding of what exactly email marketing is and how it can be used for business. Email marketing is a digital marketing method that many businesses and organisations use. As you may have already guessed, this marketing method utilises email as a means of communication. However, it isn’t as simple as just sending out emails with promotions for your products and services.

In fact, email marketing is a complex marketing method that doesn’t often work well unless you have a plan or an experienced partner to create a plan for you.

What is SMS Marketing?

Though email marketing is an important type of marketing to understand, it’s not the only option that you have available to you. SMS marketing is a very relevant way of communicating with your audience. SMS marketing is the act of sending short, quick marketing messages to your key audience via SMS. SMS marketing is a very effective tool for business owners around the world that want to enjoy a direct connection with their audience.

Though SMS marketing has been shown to be an effective method of advertising and communicating with customers, it’s not something that should be taken lightly. When done right, it can lead to incredible conversions, but when done wrong, can lead to dissatisfied customers who no longer want to hear from your brand.

Benefits of Email & SMS Marketing

Though email & SMS marketing is less glamorous than some other forms of digital marketing, they are still commonly used. That is because they still offer businesses and organisations plentyof benefits and advantages. The benefits of email & SMS marketing are vast, but many businesses still do not have any idea of what they are missing out on.



Pre-Qualified

One of the best benefits of using email & SMS marketing strategies to grow your business and communicate with your audience is that you are working with pre-qualified leads, which increases your chances of conversion immensely.

So, what exactly does this mean? Well, if you have access to the email or phone number of your customers, it’s because they have provided them to you willingly on some occasion. You might not see this of any importance, but you’ll quickly learn how important this really is when you start doing email and SMS marketing campaigns.

Since your customers have already provided you with permission to contact them either through email or SMS, it means that they are interested in your services. The conversion rate of your communications with these individuals should be much higher. They have already taken it upon themselves to ensure they remain in the loop when it comes to your products and services.

Increased rate of conversion will also mean that your costs of doing email and SMS marketing will be decreased, leaving more capital for you to run more campaigns and scale your efforts.

Affordable

As we touched on when talking about conversion rate, SMS and email marketing is also a very affordable way of marketing your products and services, which is great for small businesses. Apart from providing a higher conversion rate, which allows you to be more efficient when using your marketing funds, it also costs very little to send out a text or email, depending on whether you use a professional design service for your emails.

Even with a professionally-designed email, the cost of sending out an email is minimal. The same is true with texts. You will be marketing using written material to thousands of people that are already interested in your product. When it comes to marketing, it’s a great opportunity. If you want to capitalise on it and ensure that you are getting the most value for your money, working with Blurn on an SMS & email marketing strategy is best.

Time-Efficient

Apart from being a very cost-effective way to market to your customers for your goods and services, email & SMS marketing is also very time-efficient. It does not take long to conjure a deal or offering for your customers that they will love. When compared to other marketing methods such as cold-calling and individualised email communication, SMS & email marketing campaigns can be very fast and effective.

The fact that email & SMS marketing campaigns are fast and easy to send out also means that they are much more affordable to deploy, with you having to invest far fewer resources to the campaign than usual.

Custom Message

Another benefit to using written mass communication for your marketing effort is that it provides you with an opportunity to custom-tailor your message to fit your audience. You can target specific sectors of our audience by demographic, age, gender, interests, and past behavior. This allows you to achieve a better conversion rate and increase revenue.

Being able to market according to the data that is available to you is a very underrated aspect of doing SMS & email marketing. It’s very effective when dealing with large groups of potential customers and is definitely an aspect to pay attention to when creating your marketing campaigns.

Scalable

Because of their digital nature, SMS & email marketing campaigns are very easy to conduct on a small scale. You can test one message with an audience and another with a different audience to see which one performs better. Once we find an SMS or email marketing campaign that works well, we can easily scale it up to ensure you receive maximum benefit.

This helps us to continuously optimise your email and SMS marketing to ensure you consistently achieve more affordable results. Having scalable campaigns is one of the hallmarks of a successful business marketing strategy.

Customer Convenience

One of the great things about SMS & email marketing is the fact that it provides customers with a very convenient way to interact with your business. By receiving a text or email, you’re allowing them to take action on their urges to buy your services or goods on their own time. They can click your email at any point and purchase your goods and services.

Customers tend to reward businesses that do this for them. It’s not a forceful way to advertise, and therefore will have a better conversion rate and keep your business in good graces with your customers. Customers love the convenience of accessing your sales and offers from their mobile devices or computers, which bodes well for your business and your relationship with your customers.

Industries We Serve

One of the struggles or doubts that you may have had in the past is that your industry or niche is not suitable for this form of advertising. However, we are happy to inform you that almost any business or industry can utilise SMS & email marketing, as long as they have a partner that will provide them with the guidance that they need.

At Blurn, we are happy to help our clients coming from a variety of industries. Here are some of the industries that we are able to help with our expert guidance when it comes to SMS & email marketing services.

Local Businesses

If you are a local business, we are happy to help you dominate your local market with our email & SMS marketing services. We specialise in working with companies that are on a budget and looking to get the most impact possible for their investment. If this describes your organisation, reach out to see what we can do for you!

Manufacturing

While manufacturing companies aren’t often marketing to end users and consumers like small businesses, they still need to keep their buyers informed as to sales, promotions, and other initiatives. If you represent a manufacturing company, get in touch today to see the custom solutions we are able to offer you.

Wholesale

Are you a wholesale company with a list of clients that are always calling to see what deals you have going on right now? If so, email & SMS marketing could be the perfect solution for you. SMS & email marketing allows you to keep your audience informed consistently without having to handle each of your clients’ requests individually. Our email and SMS marketing solutions will help your wholesale company communicate with your audience more effectively and efficiently.

Restaurants

One of the keys to running a successful restaurant marketing campaign is keeping your restaurant at the forefront of your customers’ mind. If you can let them know when you have specials and unique deals, you can keep them coming reliably. However, it can be tricky to do this without expending all of your available manpower and funds. Our email and SMS marketing strategies will help you stay on top of communications with your customers.

Why Choose Blurn?

One of the biggest decisions that you have to make when you are considering SMS & email marketing is which advertising agency you want to work with. There are many options out there, and any agency you talk to is going to claim they are the best. At Blurn, we believe in showing our customers why we are the best, not simply claiming it. Here are some of the benefits that you can instantly gain access to when you choose Blurn as your SMS & email marketing partner.

Experienced

When it comes to experience, Blurn takes the cake. We have years of experience and knowledge that help us to truly be an active partner and guide you to success in email & SMS marketing. We’ll help you solve the unique challenges that your business faces and learn about email & SMS marketing at a high level.

Customisation

When you work with Blurn, you will always have access to a team that will provide you with customised services. From start to finish, we will do what is in the best interest of your business. We always customise our approach to your business’ unique needs and challenges. We know that each of our clients are unique and that is how we approach the topic of email & SMS marketing.

Ready to Get Started? Get in Touch!

Are you ready to get rolling with email & SMS marketing? If so, get in touch with our helpful and experienced team today. We’ll walk you through everything you need to know about email & SMS marketing and ensure that you have the tools and resources necessary to get started.