Why is Blurn.com the Best Local SEO Agency in Australia?

Your profit is my goal! My biggest pleasure is not just Digital Marketing or SEO, but seeing your profits grow through it. Why not give me a quick call directly for a chat?” 
— Navin Shanmugarajan, Senior Director

In the past few years, our team at Blurn.com has left a tremendous mark on the digital marketing world. Above all, it has been our commitment to putting the client and their profits first that has truly allowed us to thrive as a business. Where other digital marketing agencies continue to focus on their own awards and prestige, we have relied on our ability to drastically multiply our customers’ profits to shape our impressive reputation.

Our business was founded over 13 years ago by our current Senior Director, Navin Shanmugarajan. A master of global lead acquisition, brand building, and various types of digital marketing, Mr. Shanmugarajan’s goal was to create a firm where – as in the early days of advertising – the client is once again “king.” To accomplish this goal, Shanmugarajan and his team created a unique, custom-focused approach to their marketing efforts.

SEO_Perfomance

The goal wasn’t just to throw as many leads as possible at the client, but to verify, track, and evaluate those leads as they make their way through the customer’s sales process. At Blurn.com, a lead that doesn’t result in a sale is not something we count as a success. Read More

As one might expect, this dedication to maximizing the customer’s ROI has proved quite popular all over Australia, and we have quickly grown into one of the most trusted digital marketing agencies in the country. In our nearly 15 years of serving the local and global business community, we have helped startups and major brands alike, often generating staggering profit increases. In some cases, our client shave seen increases of up to 14X in the first year alone!

One of the things that keeps customers coming back to us is our Search Engine Optimization services. As with everything we do, our goal is not just to provide our clients with data, but to actively help them increase their profits. This means generating high-quality leads, which we accomplish through our masterful knowledge of search algorithms, indexing, and crawling.

To give you a better idea of why Blurn.com is the best local SEO Agency in Australia, we’ll provide a brief glimpse into our one-of-a-kind SEO solutions.

SEO Services: An Overview

Search Engine Optimization, or SEO for short, has been tossed around as a business buzzword for several decades now. Essentially, SEO involves changing a company’s or institution’s web presence to better conform to search engines. This means making various pages easier for engines like Google or Bing to find, crawl, and categorize. By far, SEO is the biggest service offered by digital marketing agencies, and one of the most popular methods of increasing one’s digital footprint.

What people fail to understand, however, is that SEO is both a science and an “art form.” Though many people will claim to understand it, very few have actually mastered the processes and techniques that produce the best results – and therefore the best profits. With us, the goal is not just to provide our customers with data, but to give them actual, high-quality leads that they can use to increase revenue

At Blurn.com, we proudly take Search Engine Optimization to the next level, consistently providing outstanding results to both ambitious startups and some of the largest businesses in the world. Led by our Senior Director and SEO guru, Navin Shanmugarajan, our SEO team has been outperforming our competitors since the beginning.

Of course, our ability to help your business succeed comes from our own deep understanding of SEO processes. In order to tell you how we can improve your business with SEO, it’s important that you have at least a working understanding of these processes as well.

Understanding Search Engines

There are multiple search engines out there, but it’s important to understand that more than 90% of all internet searches happen on one website:

For this reason, Google is given priority when it comes to Search Engine Optimization. For digital marketers, having a working and constantly-evolving understanding of how Google prioritizes, organizes, and ranks websites is crucial to delivering the SEO results our clients want. This means studying factors like the HTML in a client’s website, their web pages, their user-submitted content, and figuring how they affect the algorithms at work within the search engine.

Furthermore, when Google processes a website (and its various data), it goes through three distinct stages, all of which are crucial to understanding and – more importantly – profiting from SEO.

The first stage of the algorithm that determines a website’s SEO “status” is called crawling. This is the process by which Google’s bots constantly search for new websites, which are being added on a constant basis. During this process, the bots also crawl through existing websites, finding changes and new data and adding it all to its central database. Understanding crawling is important so that you can get a better understanding of who Google “sees” your website and the information on it.

Once Google’s bots have discovered a page, they attempt to sort out what the page is about based on the data it contains. This page analysis is called Indexing. During this process, the search engine mines through all of a page’s images, video files, and HTML data and then sends the information back to Google.

The third, and arguably most important part of the process is Serving or “Ranking.” When a user accesses Google to perform a search, Google will access the Index to find the most relevant web pages based on their query and their location. The server then delivers the results in the form of a ranking of websites.

Why SEO is Important

Like it or not, all businesses with an online presence of any kind are at the mercy of search engines like Google, Bing, and Yahoo!. This is because the placement afforded to you by these search engines is a big part of how new and potential customers find your business, products, and services. This is further complicated by the fact that Google is a global medium, and can return global results for products and services.

For instance, if you sell high-quality widgets, you aren’t just competing with other widget providers in your town – you’re competing with widget providers all over the world. Depending on your SEO, when someone searches for the specific type of widget your offer, search engines might not turn up your website until the second or third results page. How likely do you think they’ll be to see it there? Moreover, how many other websites do you think they’ll see before they see yours?

At the end of the day, SEO determines how easily customers can find the information they need on your brand, products, and services. Sure, you don’t have to optimize, but you can end up leaving a lot of money on the table by choosing not to. That’s why we say we’re all at the mercy of search engines – they make SEO a game we have to play, whether we like it or not.

Blurn.com and SEO

As we mentioned, Search Engine Optimization is both a science and an art form. There is so much involved in what determines the results, those who are not incredibly savvy with SEO techniques are more often than not just shooting in the dark.

This is where our team of professional digital marketers come in.

With extensive experience and training in the latest SEO techniques, we seek to maximize our clients’ ROI above all else. Through our efforts, we have been able to generate over 256% more SEO leads for our clients within the first year, giving them valuable information to make sales while also improving their ability to be found by potential clients all over the world.

Small businesses in a variety of industries often feel they are severely “outgunned” when it comes to SEO, especially when they find themselves competing with larger businesses, corporations, or global conglomerates. In some cases, a small business owner might attempt to perform SEO maintenance on their own, only to find themselves more than a little frustrated in the end.

At Blurn.com, we use research and utilize the keywords that your audience relies on and ensure Google’s algorithms direct them to your website. Through various implementations, we can increase our clients’ digital leads by up to 173% while simultaneously maximizing your brand exposure in the local, national, and international marketplace.

Enterprise SEO is less about directing potential customers to your products and services and more about establishing your company or brand as an authority in your industry or category. Accomplishing this means utilizing a number of different tactics throughout the “sales funnel” and generating content that improve your brand’s reputation. There is a strong PR slant to Enterprise SEO, with the goal being to point out positive aspects of a business and play down negative ones. Though this is a huge part of the “big business” playbook, the Blurn.com team is more than capable of helping smaller companies put the same techniques to use.

E-Commerce SEO is a strategy primarily reserved for businesses that focus on e-commerce (online sales) as their primary source of income. Using keywords and strategic page optimization, we can help send potential customers right to the source when they search for specific products. This bypasses the entire “lead process” and seeks to generate immediate sales increases for our clients.

As the premier SEO marketing agency in Australia, we have helped countless small businesses grow their companies by targeting people in their specific area. We do this by utilizing a number of strategies, all of which are designed to put your business in front of local shoppers by zeroing in on who your target market is, what drives them, and what keywords they use.

You no longer need to be a multi-national conglomerate to be a successful international business. For years, we’ve proved this by providing International SEO services to a number of companies in and around Australia, helping them compete on a global level by utilizing a number of time-tested and innovative SEO techniques.

What Makes Blurn.com Unique

As we’ve discussed, our team at Blurn.com is uniquely client-focused, with the goal being to increase our customer’s profits, not to generate more prestige for our company. As you might expect, we also have a novel approach to how we accomplish this. Below, we’ll discuss a few reasons why Blurn.com has become synonymous with success, and how we manage to stay ahead of the competition.

Our company is one-of-a-kind when it comes to using cutting edge technologies and state-of-the-art techniques. In fact, we maintain an entire team of professionals whose sole job is to find the latest profit-generating strategies and develop ways to capitalize on them. As one might expect, being able to stay ahead of the curve in this manner is essential to working in a digital medium. When it comes to research and development, our competition doesn’t have a chance.

The Blurn.com team is made up of some of the most talented marketing specialists and programmers in the world. On top of that, these men and women are all managed by a team of executives with decades of knowledge and experience. In our world, having access to top talent is a must, not a mere preference.

As our digital medium is always advancing, it’s not always enough just to hire the best people. To ensure we stay at the absolute top of our game, we have instituted a series of training end education programs that are second-to-none in the industry. At any given time, our customers can rest assured that our team as aware of and trained on the newest and latest techniques and procedures for delivering maximum profits.

We’ve built our entire company around the idea that the client and their profits are the true keys to our success. This results-focused, customer-centric approach has helped us attract new customers from all over the world while boasting one of the best retention rates in the industry. Indeed, our clients constantly city our value-to-price ratio when submitting reviews of our services. And while we might have grown by leaps in bounds in the last decade, we’ve kept our prices accessible to all levels of business owners.

Here’s the Deal

Blurn.com is a worldwide leader in Search Engine Optimization, with a deep understanding of how to implement SEO in a way that generates actual profits and quality leads. Whether you’re just trying to reach new customers in your local market, or your attempting to take your products and services global, we have the knowledge and experience to help you maximize your ROI and immediately see dramatic, measurable results.

Of course, as a full-service digital marketing firm, we also have a number of other services to aid your company’s growth. To find out more about us, visit www.blurn.com/au/ today, or call us to speak with a helpful representative.

What Our Clients Say About us

If lead generation is what your business needs, we strongly recommend Blurn.

– Chris Nelson-Smith
Head of Trading, Vantage FX

173%

More Digital Leads

256%

More SEO Leads

205%

More CRM Leads

Let's Talk

Why not drop us a line with your details for a quick chat?

* Directly With Our Senior Director

3 Simple Reasons Why We’re The Best SEO Agency

Unmatched-RD

Unmatched R&D

We’ve an unbending commitment to reverse-engineering Google/Bing and understanding their algorithmic intricacies that affect your search ranks.

Industry-leading-Talent-Training

Industry-leading Talent & Training

We execute our SEO Services through some of the most talented people with world-leading training.

Profit-focus

Profit-focus

From the very start to finish, we keep an unblinking eye on your profitability, measuring our success only through the high-quality enquiries we generate for your business.

We’re an SEO Agency that Helps You

Get-High-Quality-Leads

Get High-quality Leads: Through precise targeting of relevant High-traffic keywords.

Get Leads through Google Maps

Get Leads through Google Maps: Get potential customers through Google Maps.

Manage Your Online Reputation

Manage Your Online Reputation: Ensure that people see only the appropriate things about you.

Save Significant Money

Save Significant Money: By cutting costs on paid marketing and on other channels.

Increase Share of Voice (SOV)

Increase Share of Voice (SOV): of your brand overall so that your brand recognition is improved.

Our SEO Deliverables Include

Targeted SEO campaigns

Targeted SEO campaigns: We take care of all SEO work needed for best commercial results.

Daily-optimisation

Daily optimisation: We carry out various On- and Off-page work daily and monitor results.

Free Training

Free Training: We provide the necessary training to your in-house teams for best results for free.

Free Anytime Consultation

Free Anytime Consultation: We’re happy to consult any time you need, by phone or email.

Free Regular Reports

Free Regular Reports: We take you through reports and break things down, so you best understand.

Our Cutting-edge SEO Innovations

High-Quality Link Earning

High-Quality Link Earning: To ensure your website is powerful in Google’s/Bing’s eyes.

Google Maps Optimisation

Google Maps Optimisation: For getting your potential customers straight to your door.

Localisation

Localisation: For precise regional targeting and acquiring local customers quickly.

Internationalisation

Internationalisation: For businesses with multinational presence to get the best results.

Online Reputation Scoring

Online Reputation Scoring: To monitor your brand reputation and keep up excellent brand image.

trust-family

100% Transparent, Trusted & Family-owned

As a family business that’s been thriving on trust for well over a decade, we treat our clients too as our extended family. So, also be prepared to face some blunt truth! Read More reasons why most successful companies trust us.

lowest-price

Lowest Price & Best Service Guaranteed

We guarantee the lowest price for the amount and quality of work we offer; or we will happily beat any quote you get by 20%! Whether your business is a multinational industry leader or a small start-up, we will give you utmost priority for the work we do for you.

Growing Your Profit Through Our Unique 8-stage SEO

1. Keyword Research
Identifying your opportunities: In order for you to get many customers, or leads, for your business, you need to rank high for popular keywords which are related to your business. So, we do a thorough piece of keyword research to determine what keywords are right for you and prioritise them in order of their popularity, which is determined by how many times they are averagely searched on Google by people in your target audience. Our Keyword Research will reveal exactly what your growth opportunities are.
2. Search Rank Analysis
Measuring Your Position & Setting Targets: Once we’ve arrived at a list of best keywords right for your business, we use a unique collection of cutting-edge SEO tools to measure and verify exactly where your website ranks, if it ranks at all, for each of those keywords. And, then we establish our commercial goals.
3. Website Audit
Identifying Rooms for Improvement: We use a suite of industry-leading tools and spend several hours to manually analyse every page on your website to determine where exactly you need to improve your commercial performance. Our trained eyes leave nothing to chance and we are more ruthless in finding faults than Google is. This allows us to make a long list of tasks that will improve your Google ranks.
4. Infrastructural Improvements
Ensuring the basics are right: There are hundreds of HTML elements of each web page that Google considers before deciding what ranks to give for what keywords and at what time for those pages. We meticulously implement improvements to each of those HTML elements so that the next time Google crawls (i.e. reads) your web page, it’s impressed!
5. Content & UX Improvements
Ensuring your communication is spot on: At a micro level, we implement improvements to the parts of your web pages where the presence of certain keywords is likely to convince Google that your website is worthy of a good rank. At a macro level, we implement improvements to the overall UX (user experience) of your web pages, from both Google and visitors perspectives.
6. High-Quality Links & PR Acquisition
Making your website infinitely more powerful: A link is nothing but a clickable text, URL, image, etc. that is written on another website, which when clicked upon, leads to your website. Google counts the number of high-quality, non-spammy links that you have from other websites. So, we launch a powerful “link earning” and Press Release campaign that will blow Google away.
7. Intelligent Data Gathering
Collecting Intelligence: Although our data collection is ongoing, in this stage we use cutting tools made by Google and top SEO software makers to collect data about some specific aspects of our work so far, both on your website and elsewhere on the web. This will ensure that we have the best possible data to make intelligent decisions with.
8. Review Results & Repeat
Ensuring your profitability: Our ultimate performance is measured not only by clicks to your website or high Google ranks, but also by the growth of your profits through our SEO services. So, we analyse data tirelessly and draw insights that will help us make educated guesses on which of our efforts have fetched what degree of results. Based on these insights, we tweak the strategy and methods, if and where required, to further maximise your profits through our SEO.