Welcome to Blurn.com: The Best Enterprise SEO Agency in Australia

Your profit is my goal! My biggest pleasure is not just Digital Marketing or SEO, but seeing your profits grow through it. Why not give me a quick call directly for a chat?” 
— Navin Shanmugarajan, Senior Director

Blurn.com is quickly becoming a popular name in digital marketing solutions, with companies all over Australia already reaping the benefits of our unique, innovative approach to generating impressive results. In some cases, our clients have seen profit increases of up to 14x in the first year, and have been able to vastly increase their brand’s digital footprint at the same time.

Blurn stands for “Best Leverage Your Ultimate Returns Now.” To us, this means helping our customers take advantage of every tool at their disposal to generate measurable results. Furthermore, unlike with other digital marketing agencies, our definition of “results” doesn’t stop at a haphazard list of leads. To our team, results mean nothing short of increased profits, or a clear, direct road to attaining them.

This profit-focused business model has placed our company firmly at the head of the Australian Digital Marketing industry.

SEO_Perfomance

As such, we have been able to add services at an impressive rate, and maintain our client base regardless of what the global economy is doing. Below, we’ll take a closer look at what makes Blurn.com so special, and how we managed to become the best Enterprise SEO agency in Australia.

Profit-Focused Services

In the early days of advertising, the only way you could measure whether or not a marketing firm had done a good job was by taking a look in the client’s account. Nowadays, however, many digital marketing agencies are more focused on growing their own brands than doing the same for their customers.

At Blurn.com, this is not the case.

Since Day One, we have been utterly fixated on generating measurable, reliable profits for our clients, and we’ve been quite successful at it. The staggering percentage increases we’ve delivered have grown our reputation around the country, and many companies now consider us the best digital marketing agency in Australia.

Still, as we teach our clients, there is no resting on our laurels when it comes to providing our profit-focused services. In fact, we continue to embrace innovation and new technology wherever we find it, and to train our staff to put the latest, greatest techniques to work for customers large and small.

One of the most important services we provide at Blurn is Enterprise Search Engine Optimisation. A fast-growing, brand-focused strategy, this service is an excellent representation of the “new advertising,” where products and services take a back seat to promoting the business itself.

Search Engine Optimisation: The Basics

Before you can understand a “narrow view” service like Enterprise SEO, it’s necessary to get a refresher course in what Search Engine Optimisation is, and how it works. While many business owners might be familiar with the term, few understand how SEO affects their digital footprint and directly alters their ability to attract new clients. In fact, according to us, many so-called digital marketing firms are similarly behind in understanding SEO basics.

We all know what a search engine is. Chances are, you’ve used one today (probably more than once). Essentially, these are massive networks of servers that allow users to find what they need on the internet through the use of terms and keywords. The largest and most popular such server is Google.com, which accounts for a whopping 90% of all internet searches around the world.

So, search engines work by way of a three-step process. Understanding this process is integral to knowing how an investment in Search Engine Optimisation services can benefit your business.

If the odd name of this step calls up images of spider-like information bots skittering through web pages looking for information – you’re pretty much exactly right. In more technical terms, crawling is when automated search programs are deployed on a constant basis to find new information being added to the internet. As changes are made and new content is discovered, these “bots” bounce back the information to the central database for indexing.

The information collected by the bots is useless to Google, Bing, Yahoo!, and other search engines unless it is properly categorized. This is what happens in the Indexing process. As new content goes up (videos, photos, words, code, etc.), Google automatically examines it for keywords and other categorical features. It then puts the webpage that contains the content in what it feels is the most relevant category. Keep in mind that this is fully automated, not a process done by human eyes. This fact alone has proved to be one of the biggest challenges in optimizing content.

The most important part of the process, this is what happens when a user logs onto Google.com to perform a search. The user will enter keywords, and Google’s algorithms will use their location and other data to provide them with the web pages it feels are most directly related to what they’re seeking. Though there will often be billions of pages, most users never make it past the first page of results. This is why it is utterly essential to ensure that your company, brand, or product’s ranking is “optimized,” or as close to the top as possible.

How SEO Affects Your Business

If you want customers to see the products you provide, or to be able to be directed to your website when they search for services like yours, you need to be continually optimizing every page that contains company content. As mentioned, this can include a wide array of techniques and strategies, and is best implemented by a company that understands the inner workings of the Google algorithms.

At Blurn.com, we view SEO as both a science and an art form. Rather than follow the standard strategies for getting your business in front of the right people, we have developed our own set of techniques and partnerships to maximize success within the existing search engine processes. With time and effort, we can help ensure your company’s websites ascend the Google rankings and get your products, services, and brand to the top of the page.

Understanding Enterprise SEO

As we mentioned earlier, Enterprise SEO is not as concerned with selling a company’s products and services, but with selling the company itself. Where sales-focused SEO would try to reach customers that are ready to buy, delivering leads that the client company can then capitalize on, Enterprise SEO attempts to reach users regardless of their position in the sales funnel.

Enterprise SEO is a large-scale effort designed to enhance a brand’s reputation in a specific market or with a certain audience. In some cases, the goal is to build links that direct potential customers to the website. In other cases, it can necessitate the creation and / or management of thousands of web pages. These pages can be created on the business’s own site, on partner sites, or on news or PR websites.

At its most basic level, Enterprise SEO builds a larger and more well-organized “net” in which to catch potential customers. It often involves writing, releasing, and hosting press releases, financial reports, and other positive-minded documents, with each page optimized in terms of keywords, links, and ranking. The more pages a business has working for it, the more phrases and categories that business can dominate when it is searched for.

Blurn.com and Enterprise SEO

Our clients have come to trust our team with their brand’s growth, and we reward them with profit-driven optimisation. As great as a top ranking is, we feel that the only way SEO pays off is if our clients get paid. Regardless of a company’s current digital footprint or reputation, we are able to saturate the internet with data and news that reflects positively on the brand. In time, this will help the client grow in popularity as well as in esteem. Best of all, search engines will have a better chance of pushing the brand up the “ranking ladder.”

Other benefits of trusting Blurn.com with your Enterprise SEO needs include:

  • The ability to reverse-engineer Google’s algorithm to maximize results for our clients.
  • Profit-focused campaigns in which the client is constantly kept abreast of our progress.
  • Daily optimisation and monitoring of both on-page and off-page work.
  • Localisation and internationalisation services
  • Reputation management services are part of the job, so we don’t just help you build a brand around your business, we help protect that brand as well.
  • We always avoid using any “blackhat” SEO tactics, which might end up harming your website.
  • Comprehensive pricing that can fit the budget of Fortune 500 companies and small startups alike.
  • We constantly ensure every page we create is optimized to bring the customers running.

When it comes to Enterprise SEO, our team has the training, talent, and techniques at their disposal to forge a completely new image for your brand. Where other digital marketing agencies leave off, we pick up the ball and keep running. Plus, as always, our profit-focused initiatives are directly concerned with increasing your company’s revenue as quickly as possible.

What Makes Blurn.com Different

Despite our strong international reputation, we are – deep down – a family business. Though we are capable of handling the needs of many clients at once, this ability is largely tied to our in-house methods rather than the sheer size of our team. If you ask a Blurn.com employee what makes us such a force to be reckoned with, they’ll probably mention the following points.

We hand pick only the best digital marketing specialists, designers, customer service representatives, and web designers. These men and women help empower our company to provide the sort of results our clients have come to expect. In reviews, the effectiveness of our team is repeatedly cited as a primary reason why customers want to continue working with Blurn.

Of course, working in a fast-moving industry like digital marketing means staying ahead of the learning curve at all times. To do this, we employ a series of seminars and educational sessions designed to keep our employees at the top of their game and our company at the top of the food chain.

Digital mediums move fast, and maximizing our customers’ profits means staying ahead of the curve on new money-generating techniques and SEO strategies. This is where our talented and innovative R&D department comes in. A dedicated team of programmers and researchers, these men and women help keep Blurn.com at the forefront of the industry and train our team to pass the benefits of this research on to our clients.

The Blurn.com business model is built around providing our customer base with the best results in the business. To do this, we measure and verify our performance at a number of different levels, ensuring we’re meeting our goals and making corrections whenever necessary. For many clients, our results-oriented services are what make us stand out among the competition.

Here’s the Deal

As you can see, Blurn.com is not your average digital marketing agency. Through a combination of innovation, experience, and unmatched client focus, we have managed to redefine our clients’ expectations and drastically change what they might consider to be “successful results.”

Through our various partnerships and diligent management of the SEO process, we are now widely considered to be the best Enterprise SEO company in Australia, and can provide measurable results to all sizes of businesses and brands.

If you want to learn more about Enterprise Search Engine Optimisation, or are looking to expand your brand’s digital footprint, feel free to contact us anytime. Simply visit www.blurn.com/au/ to find a full list of our services and strategies, and to see a number of ways in which you can reach out to us.

What Our Clients Say About us

If lead generation is what your business needs, we strongly recommend Blurn.

– Chris Nelson-Smith
Head of Trading, Vantage FX

173%

More Digital Leads

256%

More SEO Leads

205%

More CRM Leads

Let's Talk

Why not drop us a line with your details for a quick chat?

* Directly With Our Senior Director

3 Simple Reasons Why We’re The Best SEO Agency

Unmatched-RD

Unmatched R&D

We’ve an unbending commitment to reverse-engineering Google/Bing and understanding their algorithmic intricacies that affect your search ranks.

Industry-leading-Talent-Training

Industry-leading Talent & Training

We execute our SEO Services through some of the most talented people with world-leading training.

Profit-focus

Profit-focus

From the very start to finish, we keep an unblinking eye on your profitability, measuring our success only through the high-quality enquiries we generate for your business.

We’re an SEO Agency that Helps You

Get-High-Quality-Leads

Get High-quality Leads: Through precise targeting of relevant High-traffic keywords.

Get Leads through Google Maps

Get Leads through Google Maps: Get potential customers through Google Maps.

Manage Your Online Reputation

Manage Your Online Reputation: Ensure that people see only the appropriate things about you.

Save Significant Money

Save Significant Money: By cutting costs on paid marketing and on other channels.

Increase Share of Voice (SOV)

Increase Share of Voice (SOV): of your brand overall so that your brand recognition is improved.

Our SEO Deliverables Include

Targeted SEO campaigns

Targeted SEO campaigns: We take care of all SEO work needed for best commercial results.

Daily-optimisation

Daily optimisation: We carry out various On- and Off-page work daily and monitor results.

Free Training

Free Training: We provide the necessary training to your in-house teams for best results for free.

Free Anytime Consultation

Free Anytime Consultation: We’re happy to consult any time you need, by phone or email.

Free Regular Reports

Free Regular Reports: We take you through reports and break things down, so you best understand.

Our Cutting-edge SEO Innovations

High-Quality Link Earning

High-Quality Link Earning: To ensure your website is powerful in Google’s/Bing’s eyes.

Google Maps Optimisation

Google Maps Optimisation: For getting your potential customers straight to your door.

Localisation

Localisation: For precise regional targeting and acquiring local customers quickly.

Internationalisation

Internationalisation: For businesses with multinational presence to get the best results.

Online Reputation Scoring

Online Reputation Scoring: To monitor your brand reputation and keep up excellent brand image.

trust-family

100% Transparent, Trusted & Family-owned

As a family business that’s been thriving on trust for well over a decade, we treat our clients too as our extended family. So, also be prepared to face some blunt truth! Read More reasons why most successful companies trust us.

lowest-price

Lowest Price & Best Service Guaranteed

We guarantee the lowest price for the amount and quality of work we offer; or we will happily beat any quote you get by 20%! Whether your business is a multinational industry leader or a small start-up, we will give you utmost priority for the work we do for you.

Growing Your Profit Through Our Unique 8-stage SEO

1. Keyword Research
Identifying your opportunities: In order for you to get many customers, or leads, for your business, you need to rank high for popular keywords which are related to your business. So, we do a thorough piece of keyword research to determine what keywords are right for you and prioritise them in order of their popularity, which is determined by how many times they are averagely searched on Google by people in your target audience. Our Keyword Research will reveal exactly what your growth opportunities are.
2. Search Rank Analysis
Measuring Your Position & Setting Targets: Once we’ve arrived at a list of best keywords right for your business, we use a unique collection of cutting-edge SEO tools to measure and verify exactly where your website ranks, if it ranks at all, for each of those keywords. And, then we establish our commercial goals.
3. Website Audit
Identifying Rooms for Improvement: We use a suite of industry-leading tools and spend several hours to manually analyse every page on your website to determine where exactly you need to improve your commercial performance. Our trained eyes leave nothing to chance and we are more ruthless in finding faults than Google is. This allows us to make a long list of tasks that will improve your Google ranks.
4. Infrastructural Improvements
Ensuring the basics are right: There are hundreds of HTML elements of each web page that Google considers before deciding what ranks to give for what keywords and at what time for those pages. We meticulously implement improvements to each of those HTML elements so that the next time Google crawls (i.e. reads) your web page, it’s impressed!
5. Content & UX Improvements
Ensuring your communication is spot on: At a micro level, we implement improvements to the parts of your web pages where the presence of certain keywords is likely to convince Google that your website is worthy of a good rank. At a macro level, we implement improvements to the overall UX (user experience) of your web pages, from both Google and visitors perspectives.
6. High-Quality Links & PR Acquisition
Making your website infinitely more powerful: A link is nothing but a clickable text, URL, image, etc. that is written on another website, which when clicked upon, leads to your website. Google counts the number of high-quality, non-spammy links that you have from other websites. So, we launch a powerful “link earning” and Press Release campaign that will blow Google away.
7. Intelligent Data Gathering
Collecting Intelligence: Although our data collection is ongoing, in this stage we use cutting tools made by Google and top SEO software makers to collect data about some specific aspects of our work so far, both on your website and elsewhere on the web. This will ensure that we have the best possible data to make intelligent decisions with.
8. Review Results & Repeat
Ensuring your profitability: Our ultimate performance is measured not only by clicks to your website or high Google ranks, but also by the growth of your profits through our SEO services. So, we analyse data tirelessly and draw insights that will help us make educated guesses on which of our efforts have fetched what degree of results. Based on these insights, we tweak the strategy and methods, if and where required, to further maximise your profits through our SEO.