Grow Your Business’s Local SEO Performance with our End-to-End SEO Services
Why Are We Regarded as the Best Local SEO Agency in Australia?
If you need to improve your local SEO, whether you’re an enterprise or a small one-person business, we understand your needs. We have more than 15 years of experience helping small businesses and enterprises alike, across the world, improve their local reach and brand awareness, through our local SEO optimisation services. Our SEO team uses their outstanding knowledge of local SEO, and their up-to-the-minute knowledge of algorithms, to penetrate your specific local markets and improve your profitability through more sales and high quality leads.
Our CEO's note on Artificial Intelligence (AI) and SEO
Generative Artificial Intelligence (AI) is about to change almost everything in its path, I believe, for the better. SEO is just about to get a whole lot more meaningful and interesting, which is exciting! In my 15+ Years’ serving SEO clients globally, I’ve had no project where achieving top SEO ranks has been difficult. There’s no secret sauce to SEO success; just reasonably smart people working hard, understanding the trend and doing the right things on- and off-page. That sentiment and our unbending commitment to your SEO success will remain unchanged with the coming of AI. We’re so excited about AI, that our R&D team have already set aside dedicated weekly resources aimed at exploiting the benefits of AI for our clients and ourselves. Let us watch the space!
15+ Years' Record Digital Results, Globally
At Blurn Group of companies, on behalf of our entire team, we want to thank all our clients, suppliers, and contractors, for all their continued support in helping us show record performance for several small to large businesses globally
Australian & Global Brands We've Helped Grow
100% Transparent, Trusted & Family-owned
As a family business that’s been thriving on trust for well over a decade, we treat our clients too as our extended family. So, also be prepared to face some blunt truth! Read More reasons why most successful companies trust us.
Best Value & Service Guaranteed
We guarantee the best value and quality of work with an abundance of skilled resource, whether your business is a multinational corporation or a small start-up. Besides, we welcome your constant feedback to be able to further tailor solutions for you.
Types of SEO Services We Offer Include
Small Business SEO
Small Business SEO
We are well acquainted with the challenges small businesses face very well. Although SEO could be an important source of revenue for small businesses, usually the budgets aren’t big, in spite of stiff online competition. Ranking high for lucrative keywords might sound like a mammoth task when you’re competing against companies many times your size. But, we’re able to guide your SEO investment a few keyword groups at a time, ensuring that you get the maximum revenue and profit along the way to reinvest.
Enterprise SEO
Enterprise SEO
If you are a large business fraught with SEO challenges from all directions including on-page, off-page and content we’ve heard you! Large enterprises are limited by branding, web development, financial, and compliance restrictions on what they can do. However search engines like Google want you to be nimble in order to achieve and maintain top ranks. We can help you navigate the fast-paced world of SEO by exploiting your strengths to your SEO advantage.
International SEO
International SEO
From the very beginning, our firm has always grown beyond borders, and we have managed to attract ambitious business owners from all over the world. Many of these companies have committed themselves to reach their international SEO goals in record times. We help them meet, and often exceed, their goals with precise on-page international SEO techniques such as HREFLANG, regional link acquisition often with a good proportion of ccTLD links, and great regional content.
E-commerce SEO
E-commerce SEO
Our E-commerce SEO is precisely designed to grow the online sales of your products, where you could be selling anything from clothing to hardware. As an integral part of our E-commerce SEO, we devise specific strategies tailored to rank individual product and category pages highly, employing cutting-edge SEO practices for building, maintaining and recycling pages with high SEO authority and editorial value for specific combinations of product keywords.
Online Reputation Management
Online Reputation Management
We can quickly and effectively improve your brand image on search engines and beyond, by letting the users find and read only appropriate information about you, when people try to research your business, as they typically do before making a purchase decision. This is designed for the precise improvement of information and brand presentation on especially the top pages of search engines like Google for brand-term searches.
Local SEO: Should you or shouldn’t you?
Advantages of Local SEO
Local SEO is highly lucrative if you wish to develop a greater presence in the specific areas of your operations eg if you’re running a plumbing business, café or clothing repair service. With cities getting larger and larger, and traffic worse and worse, increasing numbers of people prefer to support local and family-owned businesses. Now is an ideal time for you to capitalise on this trend and expand your client base to people who live where you work. Local SEO enables you to be seen by prospects who may currently only know about large franchises and corporations – ones that are household names. With the decline in use of services like the Yellow Pages, and with online searches now being a common way for people to research goods and services, engaging a local SEO optimisation service will enable you to get to the top of search engines for each of your target markets.
Better Online Visibility
Better Online Visibility
When a prospective customer searches for ‘Electrician in Brownstown’, local SEO will enable you to appear at the results, even if your company has a national competitor that has few local staff servicing that area. Many people like to support local companies. Local SEO makes it easier for customers to find you.
Better Brand Awareness
Better Brand Awareness
Local SEO enables you to build brand awareness in the areas where you operate, without expensive advertising campaigns. With many people seeking ‘recommendations’ from others in their area via social media, a strong local SEO presence that brings you to the top of search engine results will reinforce the recommendations from others and enable you to convert more prospects to customers.
Higher Quality Leads
Higher Quality Leads
Local SEO optimisation services improve the quality of your sales leads, due to the customised nature of the search engine results you achieve. Your high ranks will seem ‘organic’ and based on your reputation, popularity, relevance and close proximity. This is quite different to appearing at the top of search pages via a ‘sponsored ad’, which many people will now ignore.
Target Entire Sales Funnel
Target Entire Sales Funnel
When a reputable SEO optimisation service like Blurn develops a high quality local SEO strategy, your sales funnel increases, as you appear at the top of more searches in more areas. This enables you to reach more people throughout their purchasing journey, from when they first learn about you, to when they research what you offer, to when they decide to buy from you.
Save on Paid Ad Spend
Save on Paid Ad Spend
People are increasingly reluctant to click on paid ads. Strong local SEO, through methods including optimum keyword implementation, enables you to rank highly in search engine results ‘naturally’, without additional expense. Blurn’s extensive keyword research ensures your website uses the same words your prospective customers are using, in each local area.
Increase Company Valuation
Increase Company Valuation
If you are considering selling your business, or wish to attract additional business partners, shareholders or investors, a strong local online presence may increase the value of your company and its appeal to the people you wish to influence. Local SEO also means you will be deemed to have local authority and a natural ‘presence’ – and pipeline of customers.
Disadvantages of Local SEO Compared to Other Methods
Local SEO is a highly profitable digital marketing strategy that, through technical back-end work, enables you to be more visible in search engine rankings, even though your business may be smaller than competitors in the local area. There are, however, some disadvantages over other methods, such as paid advertising.
Results Take Time
Results Take Time
Local SEO takes time to generate visible results. The time before you see results may leave you wondering if your SEO strategy has failed and if you should have paid for advertising instead. Rest assured that a competent local SEO agency like Blurn will guarantee top rank results. It just may need some patience on your part.
Technically Challenging
Technically Challenging
Local SEO is complex. Search engines like Google consider a large number of factors, or ‘metrics’, when deciding on search rankings. In fact, there are more than 300 metrics that Google considers. For this reason, local SEO is best done by a local SEO optimisation service that understands the complexity of local SEO and the constantly-changing algorithms.
SEO Success Vs Failure for Small Businesses
There are some common factors that make the difference between success and failure when local SEO is used to increase leads, sales and profitability.
Target setting
Target setting
As part of developing a local SEO strategy, it’s crucial that you comprehensively research the local areas where you wish to increase your brand awareness and sales. Does that area have enough customers to make your use of a local SEO optimisation service worthwhile? What measure will you use to assess the success of your campaign?
Strategy
Strategy
Your local SEO strategy must take into account all aspects of your business that may impact results. This includes your strengths over competitors, as well as external factors. For example, if you’re a builder that’s worked on an estate where arsenic was discovered, your strategy will need to consider how you will overcome people’s association of you and arsenic.
Focus
Focus
It’s important that your local SEO strategy focuses on what will give you the biggest RoI. For example, improving the online content may yield the best results for one business, whilst improving the local citations and backlinks may be crucial for yours. Your local SEO agency must have the expertise to determine which SEO strategy will achieve the best results for you.
On-page SEO
On-page SEO
To improve your local SEO, it is critical that your on-page SEO is the best it can be. This includes localising your content, using keyword-rich title tags, ensuring your content is relevant and useful to your customers and optimising your URLs, amongst other things. Each factor has a different importance for search engines. Make sure you focus on the most important SEO elements, first.
Quality of backlinks
Quality of backlinks
To achieve maximum success with local SEO, it’s crucial that your backlinks and citations come from reputable, relevant and local websites. Blurn specialises in securing high quality and highly localised backlinks and citations. This is time consuming and complex to achieve, but yields great results.
Trustworthy SEO partner
Trustworthy SEO partner
Local SEO is complex, especially if your business has a very specific and potentially limited market. It is crucial that you partner with a local SEO optimisation service that has demonstrated achievements and ‘rungs on the board’ in assisting other companies with local SEO.
Monitoring the Results
Monitoring the Results
As local SEO often takes time to achieve results, it is very important that you, or your local SEO partner, are constantly monitoring results. Local SEO is not a ‘one and done’ strategy. For best results, it requires ongoing monitoring of results, algorithms, markets etc. Your local SEO optimisation service should do this as part of their work with you.
Content
Content
In addition to using optimal keywords, URLs and localising every aspect possible, your online content must always be original (written by a human, not AI), relevant to your customers, reputable, authoritative and accurate. Good local SEO optimisation services can help to improve your content if needed or, if they’re a full service agency like Blurn, write all of your online content for you.
Target your Audience via SEO across all Devices, Regardless of your Industry
With us, You Get:
Top SEO Ranks
Top SEO Ranks
We can guarantee top SEO ranks as long as you haven’t had a recent penalty from search engines. We are able to confidently guarantee this only because of our experience carrying out SEO successfully across the world for hundreds of businesses over the past 15+ years. We take a long-term organic approach to SEO, rather than trying to be too aggressive and short-sighted. In addition to technical on- and off-page SEO, we enhance your website’s overall User Experience, Accessibility and Presentation, making it most appealing for the end-user which is what Search Engines are primarily after.
Integrated Digital
Integrated Digital
In order for you to be most successful in digital marketing, your channels should complement each other. For example, excellent SEO work can significantly reduce your dependence on paid search, and save you significantly on Cost-Per-Click, by enhancing the quality score for each keyword. We not only help you integrate SEO with your other marketing channels based on your business needs, but we also offer you the opportunity to ask us anything in digital that you need help with beyond SEO.
A Partner for Life
A Partner for Life
Most of our clients consider us an extended arm of their marketing team. We’re happy to help you with anything that you might need in digital, beyond SEO. As part of our free ongoing consultation, you enjoy the opportunity to ask us anything in digital that you need help with beyond SEO. Feel free to put past us anything that you want to understand better in digital, in order to make a more informed decision. Once our clients find us, they almost never leave us. So, you got a partner for life!
Local SEO Voice Search is Here. Say Hello!
If you wish to access the growing number of people who use voice searches, Blurn can help. As part of our local SEO optimisation services, we can ensure your website is recognised by voice search tools. We will either generate voice-friendly content that will increase your visibility in local target markets ourselves, or guide your staff in producing it.
Want to appear on ChatGPT? We offer Local SEO for AI Models, so you can embrace the future!
As part of our work with you to maximise your local reach, we can ensure your website will be seen by the growing number of AI models, including ChatGPT, Gemini and Intelligence, regardless of the device people use. This is not expensive and means you have all bases covered when tapping into new local markets. If AI isn’t for you, that’s fine too.
What our Sydney based clients have to say:
If lead generation
is what your
business needs,
we strongly
recommend
Blurn.
Chris Nelson-Smith,
Director,
Vantage FX
Let's Talk Growth!
Why not drop us a line with your details for a quick chat?
* Directly With Our Senior Director
Our Team
Navin Shanmugarajan
Abigail Campos
Jacquelene Okoronkwo
Austen Plummer
Boris Nandi
Lisa Swoboda
Heath Werrett
with a proven track record helping a wide variety of businesses generating more leads
in a multitude of industries. Holds a BA in Print Journalism.
What makes us the best local SEO agency, based on our clients’ feedback?
Unmatched R&D
We invest 20% of our resources in research and development. This ensures our knowledge of search engine ranking methods, new metrics, algorithm changes and market fluctuations is second to none.
Industry-leading Talent & Training
Profit-focus
As local SEO is so complex and ‘goes deep’, it is possible for SEO experts to become focused on ensuring they tick every SEO box, even if one box will achieve far more impressive results than another. At Blurn, your profits, and monitoring the results of the local SEO strategy, is our constant focus. If it’s standard to implement one strategy, but if that will only generate small benefits to you, we will recommend more effective strategies. We focus on what matters, rather than using a ‘one size fits all’ approach.
We’re an SEO Agency that Helps You
Get High-quality Leads: Through precise targeting of relevant High-traffic keywords.
Get Leads through Google Maps: Get potential customers through Google Maps.
Manage Your Online Reputation: Ensure that people see only the appropriate things about you.
Save Significant Money: By cutting costs on paid marketing and on other channels.
Increase Share of Voice (SOV): of your brand overall so that your brand recognition is improved.
Our SEO Deliverables Include
Targeted SEO campaigns: We take care of all SEO work needed for best commercial results.
Daily optimisation: We carry out various On- and Off-page work daily and monitor results.
Free Training: We provide the necessary training to your in-house teams for best results for free.
Free Anytime Consultation: We’re happy to consult any time you need, by phone or email.
Free Regular Reports: We take you through reports and break things down, so you best understand.
Our Cutting-edge SEO Innovations
High-Quality Link Earning: To ensure your website is powerful in Google’s/Bing’s eyes.
Google Maps Optimisation: For getting your potential customers straight to your door.
Localisation: For precise regional targeting and acquiring local customers quickly.
Internationalisation: For businesses with multinational presence to get the best results.
Online Reputation Scoring: To monitor your brand reputation and keep up excellent brand image.
Case Studies
Backbone Connect
