Why Are We Known as the Best SEO Agency in Melbourne, Australia?

Your profit is my goal! My biggest pleasure is not just Digital Marketing or SEO, but seeing your profits grow through it. Why not give me a quick call directly for a chat?” 
— Navin Shanmugarajan, Senior Director

When it comes to running your business, you want to make sure that you’re doing it the right way, and that starts with SEO. Now, if you’re not familiar with SEO, you might be wondering just why it’s so important and what it really means for your business. Well, the truth is that SEO is absolutely crucial to your business, and if you’re not already using it, you could be missing out on a great deal of business. But let’s back it up a little to give you some insight.

What is SEO?

Let’s start with the very basics. SEO stands for Search Engine Optimisation, and that means you’re setting up your website in a way that makes it easier for search engines to understand and decide just how high quality it is.


There are actually a number of different ways to do this, but let’s take a look at some of the most important aspects and how you could (and should) be using them within your website. Read More

Keywords – The first thing to consider are keywords. These are specific words or phrases that your customers are using in order to find your content. In order to find these, you’d have to go through an extensive process of researching similar websites, looking into websites that rank the top keywords, and a whole lot more. And the truth is, the words you might think people are searching aren’t necessarily the right ones. So it can get complicated to find the words that are actually going to help you and your business.

Links – Links are an essential aspect that search engines are looking for because they say you’re trying to provide the best quality information to your viewers. That means you should be linking out to reputable sources. Search engines are able to tell whether your links are trustworthy or not. But they’re not just looking for you to link out. They’re also looking for other people to link in, and those should be reputable as well.

Title & Metadata – Within your web page information are two critical aspects, the title, and the metadata. Both of these should be optimised to let people know what’s on the page. The better you optimise these, the better Google or other search engines will be able to tell what you have to offer and whether your content is actually going to help someone get the information they’re looking for based on the keywords they search.

Value – Search engines can actually tell whether the content that you’re providing is valuable or not. They figure this out based on several different factors, including how long people stay on the page they get to, whether they check out other pages and what’s actually on the page. Long gone are the days of web pages filled with nothing but keywords. You need valuable content now in order to rank.

Popularity – The more people go to your page, the more search engines think that the content is worthwhile. That makes them more likely to send additional people to your page. So, if you have a good following, you’re likely to improve that following quickly. If you don’t, you’ll need to do some more work to build yourself up.

Tags – A final aspect that you should consider are tags. These are added to your metadata to help search engines understand what your content is about. These tags can be a single word or a group of words, but they’re extremely important when it comes to categorizing your content.

Why You Need SEO

So, now that we have a better idea of what SEO is, why do you need SEO for your website? Well, there are a number of different reasons you’re going to need it. The most important, however, is that SEO is how you’re going to get attention from potential customers. Without it, you’re going to be at the mercy of search engines and individual customers, and you’re going to be hoping that they stumble across your website by accident. That’s definitely not very likely with all of your competition using SEO.Read More

When you use SEO you’re giving yourself a fighting chance. You’re putting your content out there for more people to see and especially for search engines to see. Once they’re able to see it, they will comb through everything on each of your pages to find the information we mentioned above (and more). Using that information, they’ll decide what type of people are going to want your content and whether it’s actually valuable or not.

If the search engine determines that your content is valuable and that people will want to see it, then you’ll rank higher on the search engine results. That’s what you want ultimately because the higher you are on the results page, the more people are likely to visit your page. The more people visit your page, the more customers you’re going to get and the more those people are going to continue to talk about you and encourage others to visit you as well.

Getting the right SEO is going to be the difference between your business being successful and continuing to grow, or it falling behind the market (and the other businesses). You absolutely want to make sure that you are on the right path and that you’re building yourself up in any way that you can. But how are you going to do that? Well, it’s going to require a whole lot of time and effort if you want to go at it on your own. When done right, SEO can help you

  • Rank higher on search engines
  • Get more views
  • Get more customers
  • Increase attention
  • Increase purchases
  • Grow your business

Why Hire Someone for SEO?

All right, we’ve spent some time going over what SEO is and why you need it, but why can’t you just do it on your own? Well, the truth is that you can. But you’re going to need a whole lot of time and effort in order to do so. First, you need to spend a whole lot of time learning about each of the different aspects of SEO. You’ll need to learn about the tags, titles, metadata and keywords. You’ll need to find the right keywords and use trial, error and testing to pick the best ones. Read More

You’re also going to need to optimise each page on your website individually, and once you’ve optimised them, you need to watch them see how they perform. Once you have feedback you’d need to optimise them again and again until you get them as good as you possibly can. All of that is going to take a lot of time and it’s going to be hard work with a whole lot of research involved.

On top of that, you’re going to have to continuously do research to find out the latest tips and tricks related to SEO. Search engines are continually refining their methods and looking for new ways to do their job better. You would need to be aware of all of those changes and be able to regularly change the way that your pages look to fit those new requirements. While it is possible, it’s just not very practical.

Hiring a Professional

When you hire a professional for your SEO, especially in the Melbourne area, you’re going to be in a much better spot overall. That’s because you can sit back and relax while they take care of all of the hard work. Whether you’re looking for all of the SEO features you can possibly get or you just need a little bit of help optimising the website you already have, you’re definitely going to want to work with Blurn. We can help you figure out what’s going on with your website right now and what you need to do even better. Read More

When you try to do all the SEO on your own it’s going to be difficult. You’re going to have to put a whole lot of hard work into the process, which means a great deal of time. You’re also going to have a steep learning curve as you attempt to figure everything out and get your website set up correctly for SEO purposes. Not to mention, you still need to work out all of the details for the benefit of your website.

Just because something is considered right as far as SEO purposes don’t mean it’s going to be the best for your customers and that means you need to do some balancing. Luckily, you can call us to take care of this for you. We’ll make sure that your written content can really get the customers what they’re looking for, while also keeping the search engines happy.

On top of all of those things, hiring a professional like Blurn is going to mean that you get the latest and greatest tips/methods. When you are on your own trying to take care of SEO, you have to continuously do the research to find out what’s new and what’s going on. When you hire someone to take care of it for you, there’s no need to worry about that. We can research all the latest trends and making sure you’re using the best possible options.

Why Are We The Best SEO Agency in Melbourne, Australia?

Okay, so after all the other things we’ve talked about, you may be wondering just why we’re the best SEO agency in Melbourne, Australia. Well, we’re going to tell you all about it. Our team has a great deal to offer you, and you’re going to love the features available when you join forces with us. All you have to do is let us know what you’re looking for and we’ll take care of things from there. Read More

What We Have to Offer

We have over 13 years of experience in SEO that we can bring to your business. That means you’re going to have the best of everything when it comes to the care you get. With our experience, we know what it takes to create an SEO campaign that not only works but actually thrives. Armed with this knowledge, we bring, in more business for you and make you even more successful overall.

We have worked with businesses of all sizes and all types, which is how we know that we can give you the care that you need. Whether you have a small business that’s just getting off the ground or a more substantial business that’s been running for years, we know how to optimise everything you have to make it even more effective and efficient in the long run. All you have to do is give us a call and let us know what you’re looking for.

We’ve worked with businesses selling various different products and services and that’s how we know that we can provide the level of support that you need. Whether your product is suited for a niche market or a popular one, we can make sure that you’re on the right track and that your SEO optimisation is driving traffic right where you want it.

Our team is also some of the best in the business because we make sure of that. We work with only the top-notch people who know what they’re doing when it comes to SEO services. In fact, we look for the best of the best, and then we train them to make them even better at what they do. That’s how we can make sure that you have nothing to worry about when it comes to your search engine optimisation. Our team knows everything there is to know about SEO services.

When you work with us, you’ll get:

  • Over 13 years of experience in SEO
  • Experience working with businesses of all sizes
  • Experience working with businesses of all types
  • Friendly staff
  • Guaranteed results

Customising the Services You Need

When it comes to getting the right balance of services, all you need to do is give us a call to figure things out. Our team is able to take on all of the SEO services it takes to run a successful campaign. We can take over all of your marketing to make sure you’re on the right track and you’re getting as much business as possible. But that’s not for everyone.

If you’re looking to retain some of the control of your business’ SEO plan, then you can let us know where you want to start. Our team has a la carte services to make sure you have everything you need and nothing that you don’t. Whether you want to pick out a few services and handle the rest or you’re nervous about handing over the reins, we’ll work with you to figure out the best course of action.

Even better, we’ll work with you to set up a plan moving forward. That means, if you want to start with a basic plan and only a few features and gradually add more features, we can do that. If you want comprehensive SEO support with all the features, we can do that as well. We work with you to get a plan that you can be comfortable with.

How We Optimise Your Plan

As you continue to work with us, we’ll work on optimising your website to get all the attention and sales you need. And we do that by continually monitoring everything about your business. We also make sure that you have all of the best tricks at work for you, so you don’t have to worry about a thing. As we continue to work with you, we’ll continue to monitor what’s working and what isn’t.

By constantly monitoring, we’ll be able to keep making changes until we find a plan that really optimises everything you need. In fact, we won’t stop until we create the plan that your customers are really looking for. After all, you’re doing all of this to bring in even more people to your business, right? And we’re going to help you to do it any way we can.

When you’re ready to get started with SEO and marketing your business, it’s time to call in someone who really knows what’s going on. We can help you take care of all of your SEO needs to turn your business into exactly what you’ve been looking for. You can continue to grow and develop your business, and you can absolutely get everything you’ve been looking for. You just need to know where to get the help.

Our team is ready and waiting for your call. Just check out our contact us page to find out more about what services we have to offer and what it takes to get started.

What Our Clients Say About us

If lead generation is what your business needs, we strongly recommend Blurn.

– Chris Nelson-Smith
Head of Trading, Vantage FX


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3 Simple Reasons Why We’re The Best SEO Agency


Unmatched R&D

We’ve an unbending commitment to reverse-engineering Google/Bing and understanding their algorithmic intricacies that affect your search ranks.


Industry-leading Talent & Training

We execute our SEO Services through some of the most talented people with world-leading training.



From the very start to finish, we keep an unblinking eye on your profitability, measuring our success only through the high-quality enquiries we generate for your business.

We’re an SEO Agency that Helps You


Get High-quality Leads: Through precise targeting of relevant High-traffic keywords.

Get Leads through Google Maps

Get Leads through Google Maps: Get potential customers through Google Maps.

Manage Your Online Reputation

Manage Your Online Reputation: Ensure that people see only the appropriate things about you.

Save Significant Money

Save Significant Money: By cutting costs on paid marketing and on other channels.

Increase Share of Voice (SOV)

Increase Share of Voice (SOV): of your brand overall so that your brand recognition is improved.

Our SEO Deliverables Include

Targeted SEO campaigns

Targeted SEO campaigns: We take care of all SEO work needed for best commercial results.


Daily optimisation: We carry out various On- and Off-page work daily and monitor results.

Free Training

Free Training: We provide the necessary training to your in-house teams for best results for free.

Free Anytime Consultation

Free Anytime Consultation: We’re happy to consult any time you need, by phone or email.

Free Regular Reports

Free Regular Reports: We take you through reports and break things down, so you best understand.

Our Cutting-edge SEO Innovations

High-Quality Link Earning

High-Quality Link Earning: To ensure your website is powerful in Google’s/Bing’s eyes.

Google Maps Optimisation

Google Maps Optimisation: For getting your potential customers straight to your door.


Localisation: For precise regional targeting and acquiring local customers quickly.


Internationalisation: For businesses with multinational presence to get the best results.

Online Reputation Scoring

Online Reputation Scoring: To monitor your brand reputation and keep up excellent brand image.


100% Transparent, Trusted & Family-owned

As a family business that’s been thriving on trust for well over a decade, we treat our clients too as our extended family. So, also be prepared to face some blunt truth! Read More reasons why most successful companies trust us.


Lowest Price & Best Service Guaranteed

We guarantee the lowest price for the amount and quality of work we offer; or we will happily beat any quote you get by 20%! Whether your business is a multinational industry leader or a small start-up, we will give you utmost priority for the work we do for you.

Growing Your Profit Through Our Unique 8-stage SEO

1. Keyword Research
Identifying your opportunities: In order for you to get many customers, or leads, for your business, you need to rank high for popular keywords which are related to your business. So, we do a thorough piece of keyword research to determine what keywords are right for you and prioritise them in order of their popularity, which is determined by how many times they are averagely searched on Google by people in your target audience. Our Keyword Research will reveal exactly what your growth opportunities are.
2. Search Rank Analysis
Measuring Your Position & Setting Targets: Once we’ve arrived at a list of best keywords right for your business, we use a unique collection of cutting-edge SEO tools to measure and verify exactly where your website ranks, if it ranks at all, for each of those keywords. And, then we establish our commercial goals.
3. Website Audit
Identifying Rooms for Improvement: We use a suite of industry-leading tools and spend several hours to manually analyse every page on your website to determine where exactly you need to improve your commercial performance. Our trained eyes leave nothing to chance and we are more ruthless in finding faults than Google is. This allows us to make a long list of tasks that will improve your Google ranks.
4. Infrastructural Improvements
Ensuring the basics are right: There are hundreds of HTML elements of each web page that Google considers before deciding what ranks to give for what keywords and at what time for those pages. We meticulously implement improvements to each of those HTML elements so that the next time Google crawls (i.e. reads) your web page, it’s impressed!
5. Content & UX Improvements
Ensuring your communication is spot on: At a micro level, we implement improvements to the parts of your web pages where the presence of certain keywords is likely to convince Google that your website is worthy of a good rank. At a macro level, we implement improvements to the overall UX (user experience) of your web pages, from both Google and visitors perspectives.
6. High-Quality Links & PR Acquisition
Making your website infinitely more powerful: A link is nothing but a clickable text, URL, image, etc. that is written on another website, which when clicked upon, leads to your website. Google counts the number of high-quality, non-spammy links that you have from other websites. So, we launch a powerful “link earning” and Press Release campaign that will blow Google away.
7. Intelligent Data Gathering
Collecting Intelligence: Although our data collection is ongoing, in this stage we use cutting tools made by Google and top SEO software makers to collect data about some specific aspects of our work so far, both on your website and elsewhere on the web. This will ensure that we have the best possible data to make intelligent decisions with.
8. Review Results & Repeat
Ensuring your profitability: Our ultimate performance is measured not only by clicks to your website or high Google ranks, but also by the growth of your profits through our SEO services. So, we analyse data tirelessly and draw insights that will help us make educated guesses on which of our efforts have fetched what degree of results. Based on these insights, we tweak the strategy and methods, if and where required, to further maximise your profits through our SEO.

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