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Grow Your Business with the Best SEO Agency, based in Sydney, Australia

With over 15 years’ experience helping companies across the world significantly improve their profitability through sales and high-quality leads from SEO, we have a dream SEO team that is armed with the tools, expertise, and experience to research your target market, identify opportunities, and achieve your vision and profitability through a custom SEO plan for your business, locally, domestically or internationally. Our stellar reputation that our very satisfied customers have given us illuminates how we make every client’s vision come to life.

Our CEO's note on Artificial Intelligence (AI) and SEO

Generative Artificial Intelligence (AI) is about to change almost everything in its path, I believe, for the better. SEO is just about to get a whole lot more meaningful and interesting, which is exciting! In my 15+ Years’ serving SEO clients globally, I’ve had no project where achieving top SEO ranks has been difficult. There’s no secret sauce to SEO success; just reasonably smart people working hard, understanding the trend and doing the right things on- and off-page. That sentiment and our unbending commitment to your SEO success will remain unchanged with the coming of AI. We’re so excited about AI, that our R&D team have already set aside dedicated weekly resources aimed at exploiting the benefits of AI for our clients and ourselves. Let us watch the space!

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– Navs,

Founder,
Blurn.com Group

15+ Years' Record Digital Results, Globally

At Blurn Group of companies, on behalf of our entire team, we want to thank all our clients, suppliers, and contractors, for all their continued support in helping us show record performance for several small to large businesses globally

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Australian & Global Brands We've Helped Grow

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100% Transparent, Trusted & Family-owned

As a family business that’s been thriving on trust for well over a decade, we treat our clients too as our extended family. So, also be prepared to face some blunt truth! Read More reasons why most successful companies trust us.

Best value

Best Value & Service Guaranteed

We guarantee the best value and quality of work with an abundance of skilled resource, whether your business is a multinational corporation or a small start-up. Besides, we welcome your constant feedback to be able to further tailor solutions for you.

Blurn’s Approach to SEO

Whether you need to acquire leads and sales through organic search ranks locally, nationally or internationally, we’re fully on board with you to achieve your target, regardless of the size of your business. We offer end-to-end SEO services covering everything that you need to do in order to generate leads and sales through the search engine results pages (SERPs) and hit your growth targets at diminishing costs. All of our SEO services are designed to generate sales, high quality leads and brand awareness for your brand and help you achieve your other digital marketing goals such as reduction in paid media spend. We are a team of SEO nerds that are committed to understanding your business, your market, and your unique business goals to achieve your commercial target results.

Types of SEO Services We Offer Include

Local SEO

Local SEO

In order for you to drive local SEO traffic that is partly concentrated on map search and local voice search, you need to be able to not just publish and maintain excellent local-centric content, but you also need to keep an open and ongoing commitment to engage with your local customers on multiple platforms. We take each local branch of a business in its own right to get maximum visibility.

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International SEO

International SEO

From the very beginning, our firm has always grown beyond borders, and we have managed to attract ambitious business owners from all over the world. Many of these companies have committed themselves to reach their international SEO goals in record times. We help them meet, and often exceed, their goals with precise on-page international SEO techniques such as HREFLANG, regional link acquisition often with a good proportion of ccTLD links, and great regional content.

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E-commerce SEO

E-commerce SEO

Our E-commerce SEO is precisely designed to grow the online sales of your products, where you could be selling anything from clothing to hardware. As an integral part of our E-commerce SEO, we devise specific strategies tailored to rank individual product and category pages highly, employing cutting-edge SEO practices for building, maintaining and recycling pages with high SEO authority and editorial value for specific combinations of product keywords.

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Small Business SEO

Small Business SEO

We are well acquainted with the challenges small businesses face very well. Although SEO could be an important source of revenue for small businesses, usually the budgets aren’t big, in spite of stiff online competition. Ranking high for lucrative keywords might sound like a mammoth task when you’re competing against companies many times your size. But, we’re able to guide your SEO investment a few keyword groups at a time, ensuring that you get the maximum revenue and profit along the way to reinvest.

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Enterprise SEO

Enterprise SEO

If you are a large business fraught with SEO challenges from all directions including on-page, off-page and content we’ve heard you! Large enterprises are limited by branding, web development, financial, and compliance restrictions on what they can do. However search engines like Google want you to be nimble in order to achieve and maintain top ranks. We can help you navigate the fast-paced world of SEO by exploiting your strengths to your SEO advantage.

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Online Reputation Management

Online Reputation Management

We can quickly and effectively improve your brand image on search engines and beyond, by letting the users find and read only appropriate information about you, when people try to research your business, as they typically do before making a purchase decision. This is designed for the precise improvement of information and brand presentation on especially the top pages of search engines like Google for brand-term searches.

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Advantages & Disadvantages of SEO

Advantages of SEO Over Other Channels

SEO is often considered as the most lucrative, and therefore the most challenging, of all marketing channels, because in SEO, you don’t pay for clicks. Although you pay for the achievement and maintenance of your SEO ranks, these activities are largely designed to improve user experience too. What sets SEO apart as the most lucrative marketing channel is that once you rank high for a set of important keywords, you get free leads and sales allowing you to scale your business at no additional cost. For example, in some industries such as Forex Trading, there are keywords that could cost more than US $150 per click on Google, because the search they represent has such a lucrative potential for the beneficiary company. So, ranking high organically for these keywords gives the company an incomparable commercial benefit.

Better Online Visibility

Better Online Visibility

When you rank, you rank! Once your website achieves good SEO ranks for a set of target keywords on a given topic, you hold that search visibility without paying for clicks and with no strings attached, almost indefinitely if your SEO is maintained well. Your website will also automatically start to rank highly for several other keywords that you did not actively target, bringing in unprecedented clicks for no additional cost. That’s because modern SEO works as a topical whole, and not in individual keyword fragments.

Better Brand Awareness

Better Brand Awareness

Once you achieve good search visibility for a topic related to your business, your target audience is likely to come across your website repeatedly in their web searches, at no additional cost to your business. This will elevate your brand awareness by bringing you and keeping you front of mind for the members in your target audience, increasing the likelihood, with each touch, of interacting and engaging with your business.

Higher Quality Leads

Higher Quality Leads

SEO is always known to provide higher quality leads, for a number of reasons including: paid search has only around 25% click share, because a lot of informed users generally avoid clicking on paid search results; when people come across your website multiple times upon their web searches on a given topic, their trust in your business improves significantly; and, the more a user becomes aware of your business, the more likely they are to search for your brand on the web.

Target Entire Sales Funnel

Target Entire Sales Funnel

As SEO is not fragmented in keywords and is treated as a topical whole, you are able to effectively target the entire sales funnel, from awareness and evaluation to conversion. However you segment your sales funnel, as long as your target audience is performing searches related to your topic, you are able to effectively target them via SEO at each stage, at no additional cost. We strongly recommend SEO with re-targeting in order to get the best ROI in digital.

Save on Paid Ad Spend

Save on Paid Ad Spend

Having high SEO ranks for a good number of keywords on a landing page automatically reduces your Cost-Per-Click for those keywords on paid search. This is because your Quality Score for that keyword is increased as it is optimised for organic search. Once your keyword achieves a Quality Score of 8 or more out of 10, you tend to pay only a small percentage of what someone with a much inferior Quality Score will spend for the same keyword click.

Increase Company Valuation

Increase Company Valuation

While valuing your company, whether it is for sale or the next round of funding, good SEO presence is key to achieving a high valuation, because SEO presence over topics related to your business clearly proves your authority in your space beyond doubt. Modern, tech-savvy investors look for companies with good quality organic growth potential, whilst modern tech-savvy companies use their SEO performance as an important bargaining chip in valuation.

Disadvantages of SEO Compared to Other Channels

Although SEO is often considered to be the most lucrative of all marketing channels, to come up on the first page and start getting clicks you would need to give it at least a few weeks to a few months, based on a number of factors. Besides, for best results, your SEO needs to be carried out by a technically sound team or person. Overdoing SEO could also attract Search Engine penalties.

Time Consuming

Time Consuming

While you can have a paid ad campaign driving traffic from day one, proper SEO takes much longer. Based on a number of factors such as keyword popularity and history of your website, SEO work can take up to a few months to show clicks. However, it is important to emphasise that: although SEO is traditionally known to take time to produce results, with a robust SEO campaign, the estimated time taken to see SEO results can be significantly reduced, in some cases, to just weeks; and that’s why with Blurn you can see the SEO progress regularly, even on a daily basis.

Technically Challenging

Technically Challenging

In order to rank high consistently for popular keywords and attract the best clicks in your industry, your website needs to be among the best in terms of content, infrastructure, and digital footprint or off-page SEO. All of these areas are technically demanding, besides which the person or team overseeing all this would require several years of effective professional training, and hence why Blurn has cherry-picked some of the best talents in all these areas and SEO, including some top Ex-Googlers.

Target your Audience via SEO across all Devices, Regardless of your Industry

With us, You Get:

Top SEO Ranks

Top SEO Ranks

We can guarantee top SEO ranks as long as you haven’t had a recent penalty from search engines. We are able to confidently guarantee this only because of our experience carrying out SEO successfully across the world for hundreds of businesses over the past 15+ years. We take a long-term organic approach to SEO, rather than trying to be too aggressive and short-sighted. In addition to technical on- and off-page SEO, we enhance your website’s overall User Experience, Accessibility and Presentation, making it most appealing for the end-user which is what Search Engines are primarily after.

Integrated Digital

Integrated Digital

In order for you to be most successful in digital marketing, your channels should complement each other. For example, excellent SEO work can significantly reduce your dependence on paid search, and save you significantly on Cost-Per-Click, by enhancing the quality score for each keyword. We not only help you integrate SEO with your other marketing channels based on your business needs, but we also offer you the opportunity to ask us anything in digital that you need help with beyond SEO.

A Partner for Life

A Partner for Life

Most of our clients consider us an extended arm of their marketing team. We’re happy to help you with anything that you might need in digital, beyond SEO. As part of our free ongoing consultation, you enjoy the opportunity to ask us anything in digital that you need help with beyond SEO. Feel free to put past us anything that you want to understand better in digital, in order to make a more informed decision. Once our clients find us, they almost never leave us. So, you got a partner for life!

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Voice Search SEO is here, say hello!

While the voice search is growing at an exponential rate, we aim to exploit the changing trend in your favour. We optimise your website for voice search to ensure that you get maximum visibility for voice queries across all devices. In short, your website generally needs to have excellent local and technical SEO as a starting point for voice search SEO. As we improve those areas of your website, we will also create voice-friendly content or make content suggestions that will aid you in your voice SEO for all types of queries.

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Want to appear on ChatGPT? We offer SEO for AI Models, embrace the future!

ChatGPT has taken the world by storm! Thanks to AI, the future is here. If you want to be part of it, it’s crucial to optimise your website for AI models like OpenAI’s ChatGPT, Google’s Gemini and Apple’s Apple Intelligence. We put strategic, content and technical pieces of the SEO-AI puzzle together in such a way that your website is also optimised for these and other AI language models from day one. However, it is important to stress that some businesses choose to keep out of the AI space for now and exclude their websites from AI models, which we can help with too. Regardless of the direction you want to take your business with AI, we aim to place you at the forefront of the change so you get the best competitive advantage.

What our Sydney based clients have to say:

If lead generation
is what your
business needs,
we strongly
recommend
Blurn.

Chris-Nelson-Smith

Chris Nelson-Smith,
Director,
Vantage FX

Let's Talk Growth!

Why not drop us a line with your details for a quick chat?

* Directly With Our Senior Director

Our Team

Navin shan

Navin Shanmugarajan

Senior Director & Founder
15+ Years' Global Lead Acquisition, Retention & Brand Building Experience in B2C & B2B Digital Marketing.
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Abigail Campos

Digital Performance Expert
Bilingual (Spanish & English) Digital Performance Expert with a Double Bachelor's Degree in Business and Law and 11 years of international experience in Australia, the US, the UK, Canada, France and Spain having delivered excellent results across B2B and B2C clients with budgets up to $2M.
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Jacquelene Okoronkwo

Senior Digital Strategist
Marketing Strategy & Digital Brand Building experience with track record across multiple industries.
Austen Plummer

Austen Plummer

Senior Content Strategist
10+ Years' Content Strategy, UX Design Experience Across Australia.
Boris-N

Boris Nandi

Digital Performance Manager
Paid Search & CRO expert with a proven track record of increasing conversion across all industries. Holds an MBA in Marketing Strategy.
Lisa-Swoboda

Lisa Swoboda

Senior Content Strategist
10+ years' Global Content Strategy experience
Heath-Werrett

Heath Werrett

Digital Performance Manager
SEO Expert specialising in Web Development, Content and Social Media,
with a proven track record helping a wide variety of businesses generating more leads
in a multitude of industries. Holds a BA in Print Journalism.

What makes us the best SEO agency, based on our client survey?

Unmatched-RD-1i
Unmatched R&D

We have an unbending commitment to research and employ the most proven of all cutting-edge, profit-making digital technologies.

Industry-leading-Talent-Training-1i
Industry-leading Talent & Training

Our Digital Experts are among the most talented people with world-leading training.

Profit-focus-1i
Profit-focus

From day one, we keep an unblinking eye on your profitability, measuring our success only through the high-quality enquiries we generate for your business.

We've Built our Agency with SEO in Mind

We’re an SEO Agency that Helps You

Get-High-Quality-Leads

Get High-quality Leads: Through precise targeting of relevant High-traffic keywords.

Get Leads through Google Maps

Get Leads through Google Maps: Get potential customers through Google Maps.

Manage Your Online Reputation

Manage Your Online Reputation: Ensure that people see only the appropriate things about you.

Save Significant Money

Save Significant Money: By cutting costs on paid marketing and on other channels.

Increase Share of Voice (SOV)

Increase Share of Voice (SOV): of your brand overall so that your brand recognition is improved.

Our SEO Deliverables Include

Targeted SEO campaigns

Targeted SEO campaigns: We take care of all SEO work needed for best commercial results.

Daily-optimisation

Daily optimisation: We carry out various On- and Off-page work daily and monitor results.

Free Training

Free Training: We provide the necessary training to your in-house teams for best results for free.

Free Anytime Consultation

Free Anytime Consultation: We’re happy to consult any time you need, by phone or email.

Free Regular Reports

Free Regular Reports: We take you through reports and break things down, so you best understand.

Our Cutting-edge SEO Innovations

High-Quality Link Earning

High-Quality Link Earning: To ensure your website is powerful in Google’s/Bing’s eyes.

Google Maps Optimisation

Google Maps Optimisation: For getting your potential customers straight to your door.

Localisation

Localisation: For precise regional targeting and acquiring local customers quickly.

Internationalisation

Internationalisation: For businesses with multinational presence to get the best results.

Online Reputation Scoring

Online Reputation Scoring: To monitor your brand reputation and keep up excellent brand image.

Case Studies

Backbone Connect

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50 %
Reduction in paid search spend within the first 6 weeks.
# 1
Top ranked by Google SEO search within 1 month.
75 %
More SEO leads by week 5
5
Star Review from our client Backbone Connect

Our Proven AI-friendly & Future-proof SEO Process that Guarantees Results

1. Keyword Research
Identifying your opportunities: For your customers to find you, it’s essential to rank high for popular keywords which are related to your business. Blurn determines what keywords are right to drive your business to the top, through in depth keyword research. Our Keyword Research will reveal exactly what your growth opportunities are.

We begin Search Engine Optimisation of your website by identifying the popular words and phrases relevant to your products/services. Once we know which keywords are best suited for your website, we perform an in-depth study of their performance with regards to search engine rankings. This process helps us understand what keywords are in demand by customers searching for products/services similar to your business. This step helps us to get a direction and reveals what growth opportunities you have.

At Blurn, we keep ourselves apprised of the ever-changing search engine algorithms, the trending language and the tools that can help drive traffic and leads right at your doorstep.
2. Search Rank Analysis
Measuring Your Position & Setting Targets: Blurn uses a unique collection of cutting-edge SEO tools to measure and verify exactly where your website ranks; to then establish your commercial goals. We evaluate;
  • Keyword rankings relevant to you and how they work for your competition
  • The SEO strategy that will help you get past the competition
  • The commercial goals of your website
  • The amount, and type, of content that the website will need to undergo for a better organic ranking and leads.
Essentially we prepare your ultimate roadmap to the best SEO strategies for your website.
3. Website Audit
Identifying Rooms for Improvement: Website audits are the best way to determine what areas of your website require changes in order to improve your commercial performance. Blurn looks at technical issues, structural problems, on-page issues, off-site errors, content quality, competitive marketplace insights and user experience problems. We start by using a suite of industry-leading tools, then Blurn experts manually analyse every page on your website to determine where exactly you need to improve your commercial performance. Our trained eyes leave nothing to chance and we are more ruthless in finding faults than Google is. These audit methods help us measure your Search Engine Optimisation, Website Performance Optimisation and Conversion Rate Optimisation. This way we evaluate and re-evaluate the effectiveness of your website in terms of technical performance, search engine ranking and lead generation. Our analysis will provide a clear list of tasks that will critically improve your Google rankings.
4. Infrastructure Improvements
Ensuring the basics are right: We look at your website from Google’s point of view by testing your website’s code and HTML elements. There are hundreds of HTML elements of each web page that Google considers for rankings: such as operational ability, relevancy, accessibility, and content quality. We meticulously implement improvements to each of those HTML elements so that the next time Google crawls (i.e. reads) your web page, it will prioritise you in its rankings!

We look at your website from Google’s point of view by testing your website’s code and HTML elements.

Your website’s operational ability is the primary element for achieving a better Google ranking. We spend a lot of time meticulously implementing improvements to each of the HTML elements present on your website.

Google keeps crawling through every website to look for updates and changes to ensure it keeps the search engine results relevant to the current times. During the crawling or reading stage of Google, it goes through all the codes and elements. If it finds that these are well written and easy to access, Google will be impressed and will upgrade your website’s ranking for relevant keyword searches.

We make sure that these HTML elements have the correct tags and keywords that can rank higher in the search engine algorithm. We ensure that your website has proper Heading tags that are rich with keywords, image alt texts that have a mix of keywords and a robots.txt file that makes it easier for Google to understand your website better.
5. Context & UX Improvements
Ensuring your communication is spot on: Another key aspect to achieve better ranking is to create an excellent User Experience (UX). A smooth, user-friendly website tells Google how easy and relevant the website is for visitors. We implement improvements to the overall UX (user experience) of your web pages, from both Google and visitors perspectives.

We create engaging content and an enjoyable user experience, that includes the micro improvement we discussed above such as keywords, SERP analytics, website audit and infrastructure improvements. Our experienced content team will then come up with the exact content that impresses both Google and your visitors.
6. High-Quality Links & PR Acquisitions
Making your website infinitely more powerful: Google looks at the number of high-quality, non-spammy links that you have to other websites, as an important consideration in how highly it will rank your site. Blurn specialises in creating powerful “link earning” and Press Release campaigns that will blow Google away. We create high-quality backlinks that lead to your website along with Press Release campaigns to generate traffic and improve your website’s visibility.

We do not participate in any negative, black hat tactics for link building that can be harmful to your website. Our technical team has in-depth knowledge of how Google works and we only associate ourselves with websites that have a good Page Rank. We make sure that your content is well-organised and provide useful information for an honest link leading to your website.

At this stage, we also advise using our Social Media Marketing services since these platforms also can help promote your content and link. A well-performed Social Media plan that includes the research performed during SEO will open a new door for your business and achieve maximum profitability. Together we can provide quality backlinks and PR that will blow Google away.
7. Intelligent Data Gathering
Collecting Intelligence: Blurn continuously uses cutting tools made by Google and top SEO software makers to collect data about some specific aspects of our work so far, it’s important for us to gather the results of our implemented steps and use that data to dynamically change the strategy for a better search engine ranking. Our team’s expertise at using cutting-edge tools helps in understanding where your website stands after applying all the previous steps. It gives us a chance to evaluate which implementations have returned the best results and which ones we need to look into further. We value the feedback loop, and are continuously looking to improve performance at every step.
8. Review Results & Repeat
Ensuring your profitability: Ultimately, performance is measured not only by clicks to your website or high Google ranks, but also by the growth of your profits through our SEO services. So, we analyse data tirelessly and draw insights in our performance. We consider that our steps are in a cyclic format and not a straight line. Based on these insights, we tweak the strategy and methods, to not only ensure you are performing at your highest level, but that you continue to do so.

FAQ

What will happen when AI and SEO come together?
Search marketing will remain, but its methods will change beyond recognition. search engine optimisation (SEO), also known as Non-paid/Organic search, has traditionally been the collection of keyword-based activities designed to increase the number of potential new customers/consumers visiting your website through Search Engines such as Google and Bing, without paying them for clicks. A combination of strategic and technical tasks ensured that your website got found more often on search engines, and drew more new customers. However, the advent of AI combined with voice search promises to make information search more semantic and less keyword-based. Although some of the relevance of keyword and technical SEO will remain, we believe that SEO is about to get a whole lot more meaningful with AI. Use of AI tools for SEO will bring about only a tiny amount of change, compared to your potential customer’s search experience and quality of results while seeking to purchase your product or service. As the ways to best position your business assets such as websites and apps for better visibility on AI and voice searches are starting to emerge, our R&D team at Blurn continues to keep us at the top of search marketing in the age of AI.
What size companies does Blurn work with?
We work with companies of all sizes. Regardless of the size of your company, the size of the challenge remains the same. If you’re a small business, our job is to make you big!

One of the reasons why we’ve been extremely successful generating never-before profits, through an unprecedented number of high-quality SEO leads at historically low costs, for both big and small businesses is because we take each business in its own right and work to your specific needs and budgets. We’ve generated a never-before number of leads through SEO for some ambitious startups (leading up to several rounds of funding as a result of our performance) to some of the world leaders in major industries. Regardless of the size of your company or its industry, we can generate a growing number of high-quality SEO leads at diminishing costs.

Whatever the size of your company, just let us know what your target is.
What is covered in Blurn’s SEO?
Our unique, 8-stage SEO covers everything that is needed for a sucessful campaign: technical On-page SEO, Content and Off-page SEO. We will be fully responsible for your commercial results and strategic leadership of SEO. We would love to work towards your growth targets and help you scale as needed. In case you have internal limitations, the extent to which our technical and strategic recommendations are implemented on your website and our advice is followed will determine how successful your campaign will be. For best SEO results, we can also take over the technical management of your website, so you can just concentrate on running your business. We are happy to take you through each piece of work and explain its background and importance in addition to providing you free strategic/technical SEO training as you require. We provide regular reports to ensure that you’re up to date. We also provide free digital consultation anytime you need.
What should I expect from working with Blurn’s SEO team?
We are happy to take end-to-end responsibility for the results, and show you tangible SEO growth that grows your business. However, there are things that you, as the client, can do to accelerate your SEO performance, such as: giving us the best understanding you can of your business, the way it operates, your customers’ pain points and your competitors; help us with content for your website and review the ongoing performance with us and give us constant feedback on your business performance in relation to digital and SEO.
Why is Blurn the best SEO agency in Australia?
We carried out a recent client survey from which it emerged that the main reasons for our clients’ loyalty to us include: our transparency; our grasp and relentless R&D to keep ourselves and our clients on top of the trend; our global experience; our unbending commitment to our clients’ success, whether they are a startup businesses with shoestring budgets or a global leader.

Please see the “Why Choose Us” to get a detailed overview of what our clients thought were the key reasons for their loyalty to us.
For SEO, can I use AI content generation tools?
Goog quality, manually written and original content is still the backbone of SEO. Search engines like Google haven’t embraced AI-generated content, because they think easily-produced AI content is not purely based on human experience, expertise and so on and therefore provides little value to the reader. Google, for instance, not only seems to dislike AI-generated content, but it also has been increasingly stressing the importance of human-written hood quality content that is rated using its E-E-A-T (Experience, Expertise, Authoritativeness & Trustworthiness) method. So, for long-term SEO growth, it is important to provide value to the reader by providing excellent quality information.
Can Blurn help write content for SEO?
At Blurn, we are a full stack digital marketing agency that houses the best of the best when it comes to marketing and content talent. We have award-winning copywriters, design extraordinaires and marketing masters who all call our agency home.

Our copywriters will be able to provide your site with quality content that’s only fully SEO-friendly, but also engaging for your viewers. Engaging copy will ensure that they’ll keep coming back to your site again and again after their amazing experience and consequently, assist your rankings. We also help you with editorial and social content, in whatever capacity you need us to, from taking responsibility for producing all the content you need, down to creating a content calendar.
How do backlinks impact SEO rankings today?
High quality backlinks still determine the strength of any SEO campaign, while on-page SEO and content largely determine the breadth of your SEO strategy. So, how do they impact your SEO ranking today? Search engines like Google still use your recent and historical high quality backlinks to determine how much search visibility your website is worth. So, we have dedicated link building teams and Press Release teams, in all major languages, covering most countries of the world, whose combined responsibility it is to improve your digital content footprint, including acquiring the highest quality links possible.