Our team consists of hand-picked digital marketing specialists, client managers, designers, and web developers – men and women who were already at the top of their field before they came to us. Our executive and HR teams are always on the lookout for top talent, and make hiring and maintaining the “most effective team in the industry” a high priority.

That said, we never allow any team member to rest on their laurels. In a fast-moving, digital world, there is always room for improvement, education, and innovation. To ensure that we stay at the top of our game, we have instituted a variety of training and education programs, all spurred on by our non-stop R&D process. From the latest profit-generating technology to the newest ways to streamline client services, our team is always up to date.

Any company providing SEO services knows there is no end to innovation. At Blurn.com, we maintain our cutting-edge performance and industry-leading profitability by always keeping an eye out for new techniques, technologies, and platforms. With a dedicated team of research analysts and a crew of programmers working to turn new ideas into reality, we can safely claim to be able to provide the latest in profit-generating strategies to our customers not only in Hobart but all of Australia.

From the start, we’ve designed our entire business model around serving and enriching our customer base. Without this strict focus on ensuring measurable and reliable results for our clients, we wouldn’t have the amazing reputation we do. In fact, our client base has grown exponentially in and around Hobart and includes everything from startups and Mom ‘n Pop businesses to international corporations. Most recently, we’ve started serving clients outside Australia, and we hope to continue providing our customer-centric services all over the world.

One of the main services we offer to our clients is our dedicated Search Engine Optimisation services. Of course, at Blurn.com, our SEO offerings don’t include the cookie-cutter, templated packages that other firms provide. In fact, our SEO plans go beyond providing mere data, to actually increasing profitability for our clients. This means handing them high-quality leads that they can instantly capitalise upon, while also ensuring that their brand is put in front of the right people at the right time.

This is the process through which Google’s automated search programs, or bots, continually search for new websites and web content. It is named so because the programs essentially crawl through all of the data contained on the internet, identifying changes that are being made in real-time and then adding those changes to their central database. These bots are Google’s eyes, and they are always searching for new information. Blurn ensures that your websites are visible and easily crawlable to ensure maximum exposure for your business. Furthermore, our team can also check for any errors that might impact Google crawlers.

When a new web page, photo, or other form of content is found, the bots then attempt to decide what topic the information on that page is related to. This is known as Indexing, and you might think of it as the world’s largest “library catalog.” As the bots mine various pages for data, they record the images, files, HTML data, and keywords present on the page in an attempt to put the webpage in its “proper place.”  At Blurn, we will dive deep and identify all the issues that could impact indexing like broken links, redirects, etc. Furthermore, we will also make sure that all the content inside the webpage and the HTML content like title, meta description are completely aligned with each other.

This is by far the most important part of the process, especially in how it relates to our clients. When a user accesses Google.com to perform a search, the system automatically displays what it decides is the most relevant set of pages. This is known as Google ranking. In general, a company will want to be within the first few results whenever a user makes a search relevant to their business. Any lower, and they run the risk of losing out on huge amounts of business. We use industry-leading tools to make sure that your website uses the right keywords, both on the page and behind the scenes in the HTML tags. We will also create backlinks to make your site more visible and help it rank higher.

Rather than directing potential buyers directly to your products or services, Enterprise SEO is more about growing the reputation of your company or brand. In non-digital terms, this would be the difference between a newspaper ad about how great the new BMW 507 is, and a newspaper ad about how BMW remains one of the best car companies on the planet.

In general, the goal of this service is to position your company’s founder or staff as an expert in a particular field. It is particularly useful when a company has a nonexistent or poor reputation, as it largely involves saturating the internet with positive news and data. Furthermore, despite the name, this is not just a service reserved for big companies – local Hobart businesses can see huge benefits from our Enterprise SEO service as well.

Speaking of small businesses, it’s not uncommon for many smaller operations to feel “outmanned” when it comes to SEO. As with other forms of marketing, many business owners in this category still feel that the company with the biggest budget or biggest reputation is sure to land on top. This is not the case, however. With the proper techniques, these companies can unseat even the largest competitors.

When it comes to small business SEO, our team uses detailed keyword research to identify what your target audience is searching for. From there, we can insert your business wherever they land. In the past, this has led to an increase in digital leads of up to 173% for many of our clients, while also providing much-needed exposure for their brand.

As one of the most popular SEO marketing agencies in all of Australia, we have helped countless businesses in and around Hobart zone in on their local audience. Using various techniques to identify who in your area is searching for your services and products, we can deliver high-quality, local leads directly to your doorstep.

E-Commerce SEO is focused on the growing number of companies that sell their products online. The process largely involves using keywords and HTML code to optimise web pages and landing pages. In most cases, we can funnel customers right past the competition and into your online store.

Even the smallest of companies have seen their sales spike beyond their wildest dreams thanks to the magic of the global marketplace. With our techniques and strategies, we can help any business compete on a global level and attract new potential customers from all over the world.