Welcome to Blurn.com: The Best SEO Agency in Hobart

Your profit is my goal! My biggest pleasure is not just Digital Marketing or SEO, but seeing your profits grow through it. Why not give me a quick call directly for a chat?” 
— Navin Shanmugarajan, Senior Director

For years now, the team at Blurn.com has been redefining what it means to be a digital marketing agency. Even in a global marketplace with thousands of companies vying for clients, we have carved a reputation as the best SEO Agency in Hobart, and one of the best all-around agencies in the industry.

One of the biggest reasons for our, and our clients’, success is our intense dedication to putting our customers’ profits ahead of all else. Indeed, we’ve become known as the sort of client-focused, profit-motivated marketing company that one would expect to find in 1950s America during the “Golden Age” of advertising. So while other digital marketing firms are focused on earning awards to gain recognition, we gain recognition by helping our clients earn. Period.

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The Blurn.com Success Plan

Our services are client-focused by design, not by accident. The same can be said for our success. Thanks to our knowledgeable and experienced executive team, Blurn.com had the tools it needed to become a stand-out marketing firm from the get-go. Through the years, we have used these tools to build a finely-oiled machine. One that keeps us ahead of the competition and at the forefront of the industry. For example:

Our team consists of hand-picked digital marketing specialists, client managers, designers, and web developers – men and women who were already at the top of their field before they came to us. Our executive and HR teams are always on the look for top talent, and make hiring and maintaining the “most effective team in the industry” a high priority.

That said, we never allow any team member to rest on their laurels. In a fast-moving, digital world, there is always room for improvement, education, and innovation. To ensure we stay at the atop of our game, we have instituted a variety of training and education programs, all spurred on by our non-stop R&D process. From the latest profit-generating technology to the newest ways to streamline client services, our team is always up to date.

Like any company providing digital services, there can never be an end to innovation. At Blurn.com, we maintain our cutting-edge performance and industry-leading profitability by always keeping an eye out for new techniques, technologies, and platforms. With a dedicated team of research analysts and a crew of programmers working to make new ideas reality, we can safely claim to be able to provide the latest in profit-generating strategies to our customers.

From the start, we’ve designed our entire business model around serving and enriching our customer base. Without this strict focus on ensuring measurable, reliable results to our clients, we wouldn’t have the amazing reputation we do. In fact, our client base has grown exponentially in and around Hobart and includes everything from startups and Mom ‘n Pop businesses to international corporations. Most recently, we’ve started serving clients from outside Australia, and we hope to continue providing our customer-centric services all over the world.

One of the main services we offer to our clients is our dedicated Search Engine Optimisation services. Of course, at Blurn.com, our SEO offerings don’t include the cookie-cutter, templatized packages that other firms provide. In fact, our SEO plans go beyond providing mere data to actually increase profitability for our clients. This means handing them high-quality leads that they can instantly capitalize upon, while also ensuring that their brand is put in front of the right people at the right time.

SEO Services: The Building Blocks to Profits

Search Engine Optimisation, also known as SEO for short, has been around since the early days of search engines and should be at least a little familiar to any business owner with some sort of online presence. The goal of SEO is to alter an individual, company, or organisation’s web presence to better perform in various search engine rankings.

For instance, if you wanted Google users to have a better chance of seeing your business, you would utilize a combination of algorithms, keywords, and articles to alter how Google “sees” content related to your business. We’ll discuss this in more detail later. For now, however, it’s important to understand that SEO is one of the primary offerings of digital marketing agencies, and remains one of the key components to “competing” online.

SEO Into the Future

To the knowledgeable people at Blurn.com, Search Engine Optimisation is both a science and an art form. Where many other companies simply follow cookie-cutter strategies that their clients could largely do themselves, we’ve actually mastered the techniques and processes that provide measurable results and generate reliable profits.

Our “next level” Search Engine Optimisation strategies have already helped generate substantial results for many Tasmanian companies in a variety of industries. As tourism and population growth is expected to increase significantly over the years, it has never been more important for companies in and around Hobart to begin establishing a more formidable digital footprint.

The SEO team at Blurn has been consistently outperforming our competitors, both in-country and abroad. Thanks to our deep understanding of the algorithm and processes behind Search Engine Optimisation, we feel we are primed to take on the next generation of SEO-related challenges.

How SEO Works

There are a number of search engines out there, but they all pale in comparison to Google. By recent estimations, more than 90% of all internet searches start at this one website, which gives them carte blanche when it comes to controlling how your current and potential customers see your online data.

To understand how we can help, it’s a good idea to have a working knowledge of Google’s SEO policies and operations. When your Blurn team goes to work, we will be operating within these processes to affect how Google’s system prioritizes, organizes, and ranks websites that contain your company’s content.

Google’s SEO process functions in three distinct stages:

This is the process through which Google’s automated search programs, or bots, continually search for new websites and web content. It is named so because the programs essentially crawl through all of the data contained on the internet, identifying changes that are being made in real-time and then adding those changes to their central database. These bots are Google’s eyes, and they are always searching for new information.

When a new web page, photo, or other form of content is found, the bots then attempt to decide what topic the information on that page is related to. This is known as Indexing, and you might think of it as the world’s largest “library catalog.” As the bots mine various pages for data, they record the images, files, HTML data, and keywords present on the page in an attempt to put the webpage in its “proper place.”

This is by far the most important part of the process, especially in how it relates to our clients. When a user accesses Google.com to perform a search, the system automatically displays what it decides is the most relevant set of pages. This is known as Google ranking. In general, a company will want to be within the first few results whenever a user makes a search relevant to their business. Any lower, and they run the risk of losing out on huge amounts of business.

The Importance of SEO

What tends to frustrate business owners about SEO the most is that it feels like something that they’re being forced in which to take part. Unfortunately, if they have any sort of web presence at all and they want to improve it, they aren’t necessarily wrong.

You see, the ranking afforded to you by Google is a big factor in how new customers find your business. If a potential customer searches for a service that you provide, Google will automatically note where they are and provide them with its preferred suggestions. If you make no effort to ensure that you are one of those suggestions, the chances of that customer even knowing your business exists is quite slim.

Like it or not, Google is an increasingly-significant factor in helping businesses maximize their profits and grow. And with the world becoming more focused on digital interaction, this is most likely only going to become more common.

Search Engine Optimisation with Blurn.com

Luckily for our clients, Blurn.com has a game plan for drastically increasing footprint on platforms like Google, Bing, and Yahoo!. Even with so many factors determining results, and new factors being added every day, we have been able to generate over 256% more SEO leads in our clients’ first year than competitive digital marketing firms.

This mostly comes from our ability to specialize, and slice the Search Engine Optimisation “pie” up into much more manageable bites. Some of these specialisations include:

Rather than direct potential buyers directly to your products or services, Enterprise SEO is more about growing the reputation of your company or brand. In non-digital terms, this would be the difference between a newspaper ad about how great the new BMW 507 is and a newspaper ad about how BMW remains one of the best car companies on the planet.

In general, the goal of this service is to position your company’s founder or staff as an expert in a particular field. It is particularly useful when a company has a nonexistent or poor reputation, as it largely involves saturating the internet with positive news and data. Furthermore, despite the name, this is not just a service reserved for big companies – local Hobart businesses can see huge benefits as well.

Speaking of small businesses, it’s not uncommon for many smaller operations to feel “outmanned” when it comes to SEO. As with other forms of marketing, many business owners in this category still feel that the company with the biggest budget or biggest reputation is sure to land on top. This is not the case, however. With the proper techniques, it’s possible for these companies to unseat even the largest competitors.

When it comes to small business SEO, our team uses detailed keyword research to identify what your target audience is searching for. From there, we are able to insert your business wherever they land. In the past, this has led to an increase in digital leads of up to 173%, while also providing much-needed exposure for the brand.

As one of the most popular SEO marketing agencies in all of Australia, we have helped countless businesses in and around Hobart zero in on their local audience. Using various techniques to identify who in your area is searching for your services and products, we can deliver high-quality, local leads directly to your doorstep.

E-Commerce SEO is focused on the growing number of companies that sell their products online. The process largely involved using keywords and HTML code to optimize web pages and landing pages. In most cases, we can funnel customers right past the competition and into your online store.

Even the smallest of companies have seen their sales spike beyond their wildest dreams thanks to the magic of the global marketplace. With our techniques and strategies, we can help any business compete on a global level and attract new potential customers from all over the world.

Here's the Deal

Blurn.com has become an industry leader in the world of Search Engine Optimisation. Thanks to our diligent research, innovation, and result-oriented strategies, we are able to generate incredible numbers for a wide range of clients.

Whether you’re simply trying to reach more customers in your local market or you want to inject your products into the global marketplace, we can help get your brand in front of the right people. To find out more about us or to receive a free consultation from one of our helpful representatives, visit www.blurn.com/au/ for a list of contact options.

What Our Clients Say About us

If lead generation is what your business needs, we strongly recommend Blurn.

– Chris Nelson-Smith
Head of Trading, Vantage FX

173%

More Digital Leads

256%

More SEO Leads

205%

More CRM Leads

Let's Talk

Why not drop us a line with your details for a quick chat?

* Directly With Our Senior Director

3 Simple Reasons Why We’re The Best SEO Agency

Unmatched-RD

Unmatched R&D

We’ve an unbending commitment to reverse-engineering Google/Bing and understanding their algorithmic intricacies that affect your search ranks.

Industry-leading-Talent-Training

Industry-leading Talent & Training

We execute our SEO Services through some of the most talented people with world-leading training.

Profit-focus

Profit-focus

From the very start to finish, we keep an unblinking eye on your profitability, measuring our success only through the high-quality enquiries we generate for your business.

We’re an SEO Agency that Helps You

Get-High-Quality-Leads

Get High-quality Leads: Through precise targeting of relevant High-traffic keywords.

Get Leads through Google Maps

Get Leads through Google Maps: Get potential customers through Google Maps.

Manage Your Online Reputation

Manage Your Online Reputation: Ensure that people see only the appropriate things about you.

Save Significant Money

Save Significant Money: By cutting costs on paid marketing and on other channels.

Increase Share of Voice (SOV)

Increase Share of Voice (SOV): of your brand overall so that your brand recognition is improved.

Our SEO Deliverables Include

Targeted SEO campaigns

Targeted SEO campaigns: We take care of all SEO work needed for best commercial results.

Daily-optimisation

Daily optimisation: We carry out various On- and Off-page work daily and monitor results.

Free Training

Free Training: We provide the necessary training to your in-house teams for best results for free.

Free Anytime Consultation

Free Anytime Consultation: We’re happy to consult any time you need, by phone or email.

Free Regular Reports

Free Regular Reports: We take you through reports and break things down, so you best understand.

Our Cutting-edge SEO Innovations

High-Quality Link Earning

High-Quality Link Earning: To ensure your website is powerful in Google’s/Bing’s eyes.

Google Maps Optimisation

Google Maps Optimisation: For getting your potential customers straight to your door.

Localisation

Localisation: For precise regional targeting and acquiring local customers quickly.

Internationalisation

Internationalisation: For businesses with multinational presence to get the best results.

Online Reputation Scoring

Online Reputation Scoring: To monitor your brand reputation and keep up excellent brand image.

trust-family

100% Transparent, Trusted & Family-owned

As a family business that’s been thriving on trust for well over a decade, we treat our clients too as our extended family. So, also be prepared to face some blunt truth! Read More reasons why most successful companies trust us.

lowest-price

Lowest Price & Best Service Guaranteed

We guarantee the lowest price for the amount and quality of work we offer; or we will happily beat any quote you get by 20%! Whether your business is a multinational industry leader or a small start-up, we will give you utmost priority for the work we do for you.

Growing Your Profit Through Our Unique 8-stage SEO

1. Keyword Research
Identifying your opportunities: In order for you to get many customers, or leads, for your business, you need to rank high for popular keywords which are related to your business. So, we do a thorough piece of keyword research to determine what keywords are right for you and prioritise them in order of their popularity, which is determined by how many times they are averagely searched on Google by people in your target audience. Our Keyword Research will reveal exactly what your growth opportunities are.
2. Search Rank Analysis
Measuring Your Position & Setting Targets: Once we’ve arrived at a list of best keywords right for your business, we use a unique collection of cutting-edge SEO tools to measure and verify exactly where your website ranks, if it ranks at all, for each of those keywords. And, then we establish our commercial goals.
3. Website Audit
Identifying Rooms for Improvement: We use a suite of industry-leading tools and spend several hours to manually analyse every page on your website to determine where exactly you need to improve your commercial performance. Our trained eyes leave nothing to chance and we are more ruthless in finding faults than Google is. This allows us to make a long list of tasks that will improve your Google ranks.
4. Infrastructural Improvements
Ensuring the basics are right: There are hundreds of HTML elements of each web page that Google considers before deciding what ranks to give for what keywords and at what time for those pages. We meticulously implement improvements to each of those HTML elements so that the next time Google crawls (i.e. reads) your web page, it’s impressed!
5. Content & UX Improvements
Ensuring your communication is spot on: At a micro level, we implement improvements to the parts of your web pages where the presence of certain keywords is likely to convince Google that your website is worthy of a good rank. At a macro level, we implement improvements to the overall UX (user experience) of your web pages, from both Google and visitors perspectives.
6. High-Quality Links & PR Acquisition
Making your website infinitely more powerful: A link is nothing but a clickable text, URL, image, etc. that is written on another website, which when clicked upon, leads to your website. Google counts the number of high-quality, non-spammy links that you have from other websites. So, we launch a powerful “link earning” and Press Release campaign that will blow Google away.
7. Intelligent Data Gathering
Collecting Intelligence: Although our data collection is ongoing, in this stage we use cutting tools made by Google and top SEO software makers to collect data about some specific aspects of our work so far, both on your website and elsewhere on the web. This will ensure that we have the best possible data to make intelligent decisions with.
8. Review Results & Repeat
Ensuring your profitability: Our ultimate performance is measured not only by clicks to your website or high Google ranks, but also by the growth of your profits through our SEO services. So, we analyse data tirelessly and draw insights that will help us make educated guesses on which of our efforts have fetched what degree of results. Based on these insights, we tweak the strategy and methods, if and where required, to further maximise your profits through our SEO.