Welcome to Blurn.com: The Best Search Engine Optimisation Consultant in Australia

Your profit is my goal! My biggest pleasure is not just Digital Marketing or SEO, but seeing your profits grow through it. Why not give me a quick call directly for a chat?” 
— Navin Shanmugarajan, Senior Director

There is simply no denying that digital marketing is the future of connecting businesses to customers. And despite still being a relatively new tool, the internet has completely changed the marketing game, forever altering what can be done, what can be said and who can be reached with a single message. 

As businesses from all over the world rushed to get a piece of the multi-billion-dollar audience the internet created, digital marketing agencies sprung up to help them. Fast-forward to today, and the vast majority of these marketing firms have lost sight of their goal. Rather than helping their clients grow, earn, and attract new customers, they are all too often focused on promoting themselves. 

At Blurn.com, however, we have been redefining what it means to be a successful digital marketing agency since the very beginning. Even in a marketplace with thousands of global firms all vying for the same clients, 

SEO_Perfomance

we have been able to stand out. In fact, we’ve earned a reputation as, among other things, the best Search Engine Optimisation Consultant in Australia. 

While there are plenty of individuals, small firms, and major corporations offering SEO services, we like to think that we still have the advantage. After all, we’ve built up a reputation as one of the most client-focused, profit-motivated marketing agencies in the game. So where other businesses are concerned with awards and industry recognition, we are only concerned with watching our clients’ profits rise. 

In the following paragraphs, we’ll show you how we use SEO to do just that.

SEO Services: The Foundation for Profits

Search Engine Optimisation, also known as SEO, is far from a new concept. In fact, it has been around just as long as search engines themselves. For this reason, it should be at least familiar to any business owner who currently maintains an online presence. What has changed, however, are the various techniques, strategies, and procedures for engaging with search engines and getting the results clients need. 

The goal of SEO is to improve the digital footprint or web presence of an individual, company, or other organisation. Generally, this means helping pages related to those entities rank higher in search engine results. For example, if you wanted Google users to have the best possible chance of seeing your business’s website, you would rely on a combination of strategies to ensure your website shows up on the first results, as this is all that 90% of users will see.

We’ll discuss this all in more detail later on in this article. For now, it’s only important that you understand that SEO is incredibly useful for generating leads, increasing sales, and helping businesses grow their digital market share.

The Modernisation of SEO

At Blurn, we see Search Engine Optimisation as both a science and an art form. Where the majority of other digital marketing agencies embrace cookie-cutter strategies and techniques, we are constantly innovating our approach to SEO to maximise results for our clients, regardless of their current search engine status.  

This means taking normal SEO strategies to the next level with modern techniques and ground-breaking tactics. With our deep understanding of the Google algorithm and the processes behind it, we are confident in our ability to outperform competitors – both now and in the future.

How SEO Works

There are several major search engines out there, but none of them can hold a candle to Google. As the premier search engine on the web (and the home page of millions of internet users) some 90% of all search engines begin on this one website. While this is great for them, it also means that millions of businesses are at Google’s mercy when it comes to reaching current and prospective customers.

And before you can understand how Blurn can help solve this problem, you need to have at least some knowledge of how Google works. Ultimately, when you hire us to increase your standings, we will be operating within these three processes:

Crawling is the process through which Google’s automated bots (powerful search programs) scour the internet for new content. As there are always new websites popping up, new blog posts, new news articles, etc., there is never a shortage of this content to be discovered. Once changes are identified, the bots send that information to a central database for cataloguing.

While Google does employ tens of thousands of people, no number of humans could ever keep up with the new data that floods the internet every day. So, when it comes time to decide what a particular website, news article, photo or video is about, the process needs to be completely automated. 

Google calls this process Indexing, and it functions much like a massive digital “card catalogue.” Using keywords and other “clues,” Google will attempt to identify and classify the web data it receives so that it can file pages away in the proper place.

Ranking is unquestionably the most important part of Google’s process, and is the one that has the largest effect on our clients. It breaks down like this: when a user logs onto Google’s website to perform a search, the system will automatically rank what it determines are the most relevant web pages for the query. 

As a business owner, your goal is to be near the very top of these results for specific keywords and phrases. If you fail to reach the top, the vast majority of potential visitors will never find your site, see your products or learn how you can solve their problems.

Investing in SEO with Blurn.com

Our team at Blurn.com has spent years mastering platforms like Google, Yahoo!, and Bing. And despite the staggering number of different factors determining search results, we have been able to consistently deliver an average of 256% more leads to our customers in just their first year of investment. Most of this success stems from our ability to take the umbrella term of SEO and narrow our focus into the following sub-categories: 

It’s not at all uncommon for small business owners to feel like pursuing SEO isn’t worth the hassle. After all, their larger competitors are sure to have more resources, more funds, and a larger digital footprint upon which to grow their web presence. However, when properly leveraged, Google can function as a great equaliser for companies of all sizes. 

When we approach Small Busyness SEO, we perform extensive keyword research to identify the perfect target audience for your brand. From there, we can determine where that audience “lives” online, and position your business to be right there waiting for them. On average, this strategy has resulted in a 173% increase in digital leads for our clients.

Not all businesses are specifically concerned with using SEO to sell products and services. More and more, companies are embracing Enterprise SEO in order to grow and improve the reputation of their brand, position a team leader as an expert or otherwise garner valued esteem for the business. 

This approach is commonly used when a business has either a non-existent or somewhat tarnished reputation. The process generally involves blanketing targeted areas with positive news and complementary data. And while the term “enterprise” might give you the impression this is only for larger companies, it is a strategy that can be harnessed by businesses of all sizes and types. 

As one of the Top SEO firms in Australia, we have helped countless businesses grow their online presence on a local, regional and national scale. With our knowledge of the marketplaces around the country, we can instantly hone in on the correct target audience for your brand, and delivery high-value leads directly to your door.

One of the biggest benefits of embracing Google is that it can put you in front of millions of users located all over the world. This has elevated even the smallest Mom and Pop organisations to “international” status and can help you discover and capitalise on markets that you never even knew existed.

What to Expect When You Work with Blurn

As we mentioned, digital marketing has become an industry in which the largest companies fight each other for awards and recognition. In the minds of these business owners, a great reputation is the best way to keep a continual stream of new customers lining up at their digital doors.

At Blurn, we know better. That’s why we don’t fight for prestige, but for our clients’ profits.

The way we see it: the best way to attract new customers is on the recommendations of existing clients. By providing those clients with the biggest profit increases, highest ROIs, and best possible results, they’re all the advertising we’ll ever need. 

When new clients come to us, the first thing we ask them to do is establish a goal they want to achieve. From there, we immediately go about bringing that goal to life. In most cases, we can help them achieve it. In many cases, we can help them surpass it. But we couldn’t do anything without the three crucial elements that make our business what it is.

When you work in a digital medium, you quickly adjust to the fact that change is constant. However, there are two types of digital marketing firms: those who force that change, and those who rush to catch up to it. 

At Blurn, we go to great lengths to ensure we are the former.

Much of this ability comes from our stellar R&D department. These individuals work every day to keep us at the forefront of new technologies and techniques. Should we fail to find a proper solution to solve a client’s issues, we’ll go to work inventing one.

Every member of the Blurn.com team has been hand-picked to fit their specific role. These men and women come from all over the world and are truly the best at what they do. To keep them at the top of their game, we supply them with ongoing education and training in the latest and greatest digital marketing technology and procedures.

From the top down, the Blurn team is 100% committed to increasing client profits. When we get reviews, we encourage our customers to “talk numbers” by detailing their increases in ROI, their extensive new list of leads and their incoming sales figures. We know that their success is our success, and that’s all there is to it.  

Here's the Deal

Blurn stands for “Best Leverage Your Ultimate Returns Now.” This is both the motto we live by and the standing advice we provide to our clients. In the end, investing in quality SEO is the best way to grow an online presence for your business, tackle the competition, and reach new customers from all over the world.

However, to succeed, you need the team that has the most experience, the best track record and cares about your profit margins as much as you do.That’s our team at Blurn.com.

If lead generation is what your business needs, we strongly recommend Blurn.

– Chris Nelson-Smith
Head of Trading, Vantage FX

173%

More Digital Leads

256%

More SEO Leads

205%

More CRM Leads

Let's Talk

Why not drop us a line with your details for a quick chat?

* Directly With Our Senior Director

3 Simple Reasons Why We’re The Best SEO Agency

Unmatched-RD

Unmatched R&D

We’ve an unbending commitment to reverse-engineering Google/Bing and understanding their algorithmic intricacies that affect your search ranks.

Industry-leading-Talent-Training

Industry-leading Talent & Training

We execute our SEO Services through some of the most talented people with world-leading training.

Profit-focus

Profit-focus

From the very start to finish, we keep an unblinking eye on your profitability, measuring our success only through the high-quality enquiries we generate for your business.

We’re an SEO Agency that Helps You

Get-High-Quality-Leads

Get High-quality Leads: Through precise targeting of relevant High-traffic keywords.

Get Leads through Google Maps

Get Leads through Google Maps: Get potential customers through Google Maps.

Manage Your Online Reputation

Manage Your Online Reputation: Ensure that people see only the appropriate things about you.

Save Significant Money

Save Significant Money: By cutting costs on paid marketing and on other channels.

Increase Share of Voice (SOV)

Increase Share of Voice (SOV): of your brand overall so that your brand recognition is improved.

Our SEO Deliverables Include

Targeted SEO campaigns

Targeted SEO campaigns: We take care of all SEO work needed for best commercial results.

Daily-optimisation

Daily optimisation: We carry out various On- and Off-page work daily and monitor results.

Free Training

Free Training: We provide the necessary training to your in-house teams for best results for free.

Free Anytime Consultation

Free Anytime Consultation: We’re happy to consult any time you need, by phone or email.

Free Regular Reports

Free Regular Reports: We take you through reports and break things down, so you best understand.

Our Cutting-edge SEO Innovations

High-Quality Link Earning

High-Quality Link Earning: To ensure your website is powerful in Google’s/Bing’s eyes.

Google Maps Optimisation

Google Maps Optimisation: For getting your potential customers straight to your door.

Localisation

Localisation: For precise regional targeting and acquiring local customers quickly.

Internationalisation

Internationalisation: For businesses with multinational presence to get the best results.

Online Reputation Scoring

Online Reputation Scoring: To monitor your brand reputation and keep up excellent brand image.

trust-family

100% Transparent, Trusted & Family-owned

As a family business that’s been thriving on trust for well over a decade, we treat our clients too as our extended family. So, also be prepared to face some blunt truth! Read More reasons why most successful companies trust us.

lowest-price

Lowest Price & Best Service Guaranteed

We guarantee the lowest price for the amount and quality of work we offer; or we will happily beat any quote you get by 20%! Whether your business is a multinational industry leader or a small start-up, we will give you utmost priority for the work we do for you.

Growing Your Profit Through Our Unique 8-stage SEO

1. Keyword Research
Identifying your opportunities: In order for you to get many customers, or leads, for your business, you need to rank high for popular keywords which are related to your business. So, we do a thorough piece of keyword research to determine what keywords are right for you and prioritise them in order of their popularity, which is determined by how many times they are averagely searched on Google by people in your target audience. Our Keyword Research will reveal exactly what your growth opportunities are.

2. Search Rank Analysis
Measuring Your Position & Setting Targets: Once we’ve arrived at a list of best keywords right for your business, we use a unique collection of cutting-edge SEO tools to measure and verify exactly where your website ranks, if it ranks at all, for each of those keywords. And, then we establish our commercial goals.

3. Website Audit
Identifying Rooms for Improvement: We use a suite of industry-leading tools and spend several hours to manually analyse every page on your website to determine where exactly you need to improve your commercial performance. Our trained eyes leave nothing to chance and we are more ruthless in finding faults than Google is. This allows us to make a long list of tasks that will improve your Google ranks

4. Infrastructural Improvements
Ensuring the basics are right: There are hundreds of HTML elements of each web page that Google considers before deciding what ranks to give for what keywords and at what time for those pages. We meticulously implement improvements to each of those HTML elements so that the next time Google crawls (i.e. reads) your web page, it’s impressed!

5. Content & UX Improvements
Ensuring your communication is spot on: At a micro level, we implement improvements to the parts of your web pages where the presence of certain keywords is likely to convince Google that your website is worthy of a good rank. At a macro level, we implement improvements to the overall UX (user experience) of your web pages, from both Google and visitors perspectives.

6. High-Quality Links & PR Acquisition
Making your website infinitely more powerful: A link is nothing but a clickable text, URL, image, etc. that is written on another website, which when clicked upon, leads to your website. Google counts the number of high-quality, non-spammy links that you have from other websites. So, we launch a powerful “link earning” and Press Release campaign that will blow Google away.

7. Intelligent Data Gathering
Collecting Intelligence: Although our data collection is ongoing, in this stage we use cutting tools made by Google and top SEO software makers to collect data about some specific aspects of our work so far, both on your website and elsewhere on the web. This will ensure that we have the best possible data to make intelligent decisions with.

8. Review Results & Repeat
Ensuring your profitability: Our ultimate performance is measured not only by clicks to your website or high Google ranks, but also by the growth of your profits through our SEO services. So, we analyse data tirelessly and draw insights that will help us make educated guesses on which of our efforts have fetched what degree of results. Based on these insights, we tweak the strategy and methods, if and where required, to further maximise your profits through our SEO.