Welcome to Blurn.com: Australia’s Top Provider of Google Ads Management Services
“Your profit is my goal! My biggest pleasure is not just Digital Marketing or Adwords (SEM/PPC), but seeing your profits grow through it. Why not give me a quick call directly for a chat”
— Navin Shanmugarajan, Senior Director
Digital Marketing has evolved into one of the world’s fastest-growing industries, with both Mom and Pop stores and major international conglomerates now battling to reach the same target audience. Moreover, as technology continues to evolve and expand, marketers are forced to be more innovative when it comes to getting their clients the clicks, likes and leads they need to thrive.
A quick Google search will turn up thousands of digital marketing agencies located all over the world. However, many of these businesses are more concerned with reaching the top of the rankings themselves than with helping their clients accomplish their goals. Indeed, many online agencies are only focused on growing their reputations, not delivering on their promises.
At Blurn.com, we do things a bit different.
Our firm was founded on the age-old principle that the client is king, and that their success is and should remain the principal focus of our firm. As our way of doing business became more well-known, so did our name. Soon, companies of all sizes from all over Australia were coming to us for profit-focused, results-based services.
Under the direction of our Senior Director and his management team, we soon became one of the most popular firms in the industry, extending our list of services and attracting new, valuable talent from all over the world.
One of the ways we were quickly able to differentiate ourselves from the competition was with our comprehensive approach to Google Ads Management. As you’ll find out in the following paragraphs, we have good cause to call ourselves the top Google Ads Management Services in Australia.
Google Ads: How it Works
If you’re not quite familiar with Google Ads, it might be because, until recently, it was called Google Adwords. Ads essentially functions as Google’s built-in advertising platform, and plays a big part in generating Google’s multi-billion dollar a year income. A $138 billion part, to be exact.
So where does the money come from? It comes from companies just like yours, like ours and like those of your competitors. It comes from any business or organization that pays Google to display their information, video content, product listings, etc. This is, of course, hardly different from how advertising functions in the brick-and-mortar world. However, rather than a farmer receiving payment for allowing a billboard on his land, Google receives payment for hosting your company’s banner advertisement.
Now, what makes Google Ads particularly unique is that it essentially “levels the playing field” for every company. You see, your small business might not be able to afford to pay that farmer for the billboard, whereas a more successful competitor might. This gives that competitor a distinct advantage over you and gives them access to a larger portion of the market share.
Google solves this problem by allowing companies to bid on ad placement, then continually rotates the ads users see. Moreover, in the interest of ensuring the broadest possible exposure, Google doesn’t just post ads on their own pages, but on mobile apps, independent websites and anywhere else that the algorithm deems appropriate.
Google Ads and Your Business
As with any other form of advertising, the effectiveness of Google Ads is reliant on the proper message being put in front of the proper audience. While it might sound easy, you have to consider the fact that there are 4.2 billion web pages in existence and only 1.5 billion Google users.
To make matters even more difficult, Google Ads currently handles advertising for millions of different businesses, many of whom have a vested interest in reaching the same audience as you. Fortunately, this is where the aforementioned bidding system comes in.
Rather than allowing the largest and most successful companies to increase their digital footprint at will, Google Ads makes it as easy for small businesses to reach new customers, expand their brands and sell their products online. This targeting system is handled by the platform’s two main networks:
This is the network that handles Pay-Per-Click Advertising, also known as PPC. This is the process in which companies bid on keywords relevant to their marketing efforts. Once this is done, they end up in a pool with other companies who have selected those same words. Whenever the algorithm determines a page to have the right target audience for that keyword, the company has a chance to show up as a banner ad.
This is where companies pay to have visual advertisements (like banners) placed on websites that are part of Google’s affiliate network. Like before, these sites are usually associated with a specific industry, product or keyword. This ensures that a company’s ads have the best possible chance of reaching someone already interested in what they have to offer.
In most situations, the businesses that see the highest rate of success with Google Ads use strategies that include both the Search and Display networks to some degree. However, navigating this process and ensuring that you get the right ads in front of the right people is not easy. This is where a professional digital marketing agency can be a huge help.
Blurn.com and Google Ads Management
Google goes to great lengths to make it seem as if their Ads system is easy to use and understand. However, the sheer volume of different companies vying for the same audience should lead any business owner to want to contact a professional marketer rather than go it alone. In fact, many companies who do attempt the process on their own soon find it to be a full-time job.
At Blurn.com, our team has years of experience maximizing Google Ads for a broad range of clients. We also have access to the latest, greatest techniques for improving results, and more than a few tricks up our sleeve as well.
Google’s algorithm functions primarily based on keywords, which means so does Google Ads. These keywords are what allow potential customers to find your products, services and brand in the ocean of data that is the internet. If you were to attempt the process on your own and fail to choose the right keywords, you would be wasting both time, money and effort.
At Blurn, we begin our Google Ads management process by performing extensive research on the right keywords for reach specific client. In fact, our keyword identification process is among the most detailed in the industry, with our team utilizing many advanced techniques to hone on the words and phrases that will provide the best possible results.
On the internet, as in real life, successful competitors can often provide a valuable window into which marketing techniques work and which do not. So, when we begin implementing your Google Ads campaign, we will perform a detailed analysis of what your direct (and sometimes indirect) competitors are doing.
By applying bespoke analytics and in-depth metrics to their websites and advertisements, we can quickly identify the gaps in their keyword strategy and set you up to capitalize on them. We can also see which websites are giving them the most success, and devise a similar strategy for sites they might not have considered yet.
A Google Ads campaign is not very different from any other large-scale marketing plan. Ultimately, you need skill, expertise, and innovation on your side if you want to stand out against all the other ads on the internet – even those that have nothing to do with your industry and product.
This is where experienced digital marketing agencies like ours can really shine. At Blurn, we empower our marketers and designers to be as creative as they’d like in developing your company’s campaign. This not only puts you in the best possible position to see great results, but ensures an excellent return on your investment.
As difficult as it can be to get the right person to click on your ad, it’s still only the very beginning of the sales process. Without an optimized landing page designed to turn those clicks into conversions, even the best ad campaign in the world won’t be worth a cent.
Fortunately, we maintain a full staff of web developers and designers who can design the perfect sales funnel for your growing audience. Whether the goal is to merely improve your landing page or design an entirely new one, we’re always ready and willing to help.
Even with the right research, the proper keywords, and the best possible campaign in effect, there is always room for improvement in the marketing world. This is where our comprehensive reporting comes in. Using a variety of advanced tools, our team will monitor every aspect of your campaign, identify where performance is lacking and present those results to you in one easy-to-read chart. After you’re properly informed, we’ll consult with you on what we feel is the correct next move.
What Makes Blurn.com Different?
As we mentioned, far too many digital marketing agencies have evolved to be “brand-centric.” This means the majority of their activities are focused on growing their own reputation and web presence. As for their clients – they get the bare minimum results required to write a positive review.
At Blurn, we are 100% client-centric. This is because we know that the best reputation you can have is one built on top of a pile of customer successes. We don’t fight for market share. Instead, we fight for our client’s profits.
With our extensive list of digital marketing and design services, we have helped countless start-ups, established businesses, and major corporations grow their brands, increase their digital footprint, and – most importantly – increase profits. From a numbers perspective, we’re talking about an average of 173% more digital leads, 256% more SEO leads, and 205% more CRM leads.
When our clients come for their initial consultation, we only require that they bring with them a goal that they want to reach. In the majority of cases, we can help them achieve that goal. In many, we can help them surpass it. And to accomplish these impressive results, we harness three specific facets of our business:
Technology is not concerned with waiting for us to catch up to it. All over the world, people are pushing the limits of what can be done with digital marketing right now, and inventing new things that can be done tomorrow. At Blurn, we aim to be one of those innovators, which is why we have one of the top research and development teams in the country.
These men and women work tirelessly to ensure we can implement the latest profit-generating digital technologies for our clients. At the same time, they help ensure that our firm is at the head of the pack when it comes to new innovations.
Over the past decade or so, we have managed to put together an impressive team of professionals from all over the world. As part of the Blurn promise to our clients, each and every one of these individuals is solely committed to improving the customer experience, however possible.
As we know how important ongoing education is to our industry, we provide frequent training seminars to all of our staff members, informing them of the latest procedures, technology and techniques available to us.
Trophies, awards and industry recognition are all well and good, but what gets us up on the morning every day is our commitment to our clients’ profits. When our customers report increased income, more lead generation, and better ROIs than they’ve ever seen before thanks to our efforts – that’s all the reward we need.
Here's the Deal
Blurn stands for “Best Leverage Your Ultimate Returns Now.” This has been our motto from the very start of our digital marketing agency. While there will always be new competition in our industry, we know (as our clients do) that we are more than up to the challenge. If you want to succeed online, consider investing in Google Ads Management services with the team that cares as much about your profits as you do.That’s our team at Blurn.com
If lead generation is what your business needs, we strongly recommend Blurn.
– Chris Nelson-Smith
—Head of Trading, Vantage FX
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3 Simple Reasons Why We’re The Best Adwords Agency (SEM/PPC)
We spend a large part of our resources in researching and developing our methodologies to get you maximum profitability.
Industry-leading Talent & Training
Our experts with a wealth of experience across industries are among the best in the world.
From the very beginning, we maintain an unblinking eye on your profitability and ensure that your return on investment is multiplied.
Do you need a reliable Adwords agency to help maximise your profits? Give our Senior Director a quick call for a no-obligation chat.
We’re an Adwords Agency that Helps You
Get High-quality Leads: By applying the most cutting-edge proven methodologies.
Increase Brand Share of Voice (SOV): By perfectly positioning your brand on Search landscape.
Save Significant Money: By continually optimising your campaigns at a micro level.
Integrate Paid Search: With other digital channels to ensure maximum performance.
Increase Cross Sell & Up Sell: By targeting the audience that would’ve otherwise been left out.
Our Adwords (SEM/PPC) Deliverables Include
Strategic Plan: We create a clear plan of action towards achieving each goal set.
Highly Targeted Campaigns: Our Adwords campaigns are designed for high precision targeting.
Daily Optimisation: We optimise your campaigns, landing pages etc. non-stop for maximum results.
Free Anytime Consultation: We’re happy to explain any part our Adwords strategy whenever you want.
Free Regular Reports: We customise and break down our Adwords reports the way you want them.
Our Adwords (SEM/PPC) Innovations
Exact Match Optimisation: Employing as many “exact match” keywords as needed to get the best for you.
Retargeting Search (RLSA): To remarket precisely to those who are most likely to convert.
Drafts & Experiments: With an ongoing test-and-learn approach to ensure maximum profit for you.
Customer Match: To directly target your customers and potential customers.
Automated Rules & Scripts: To ensure maximum reach at minimum cost across platforms.
100% Transparent, Trusted & Family-owned
As a family business that’s been thriving on trust for well over a decade, we treat our clients too as our extended family. So, also be prepared to face some blunt truth! Read More reasons why most successful companies trust us.
Lowest Price & Best Service Guaranteed
We guarantee the lowest price for the amount and quality of work we offer; or we will happily beat any quote you get by 20%! Whether your business is a multinational industry leader or a small start-up, we will give you utmost priority for the work we do for you.