Welcome to Blurn.com: The Best Google Ads Management Agency in Australia
“Your profit is my goal! My biggest pleasure is not just Digital Marketing or Adwords (SEM/PPC), but seeing your profits grow through it. Why not give me a quick call directly for a chat”
— Navin Shanmugarajan, Senior Director
Blurn.com gets its unique name from an acronym: “Best Leverage Your Ultimate Returns Now.” For those of us on the team, and especially to our founder and senior director Navin Shanmugarajan, this means helping our customers take advantage of every tool at their disposal to generate not just leads, but actual, measurable profits.
Like in the early days of advertising, our Digital Marketing agency is focused on one thing: generating income for our clients. Where other firms are more fixated on marketing themselves, our team uses talent, experience, and some of the most innovative techniques in the industry to generate incredible results for our customers.
As one might expect, adopting a client-first, profit-focused approach to digital marketing has proved remarkably successful for Blurn.
In around 13 years, our reputation has grown to provide us with a global presence and numerous clients both inside and outside of Australia.This has, in turn, allowed us to hire more talented professionals and refine our services even further. Read More
Recently, we have helped clients achieve first-year profit increases of up to 14X. Though this makes us one of the most successful digital marketing agencies out there, we continue to offer accessible, affordable to services to small businesses and major brands alike.
One of the most important services we provide is Google Ads Management. As with everything we do, we take a professional, comprehensive approach to providing this service, ensuring our clients get the results they need but putting the right ads in front of the right audience, be it a local, regional, or global one.
As with any other service that involves working with Google, mastering and profiting from Google Ads is not a job for part-time digital marketers. Instead, it takes years of experience and knowledge to generate high ROIs, as well as the right designs, language, and keywords to motivate the audience.
As you’ll see, our strategies, techniques, and approach to our service are some of the main reasons why we’re considered the best Google Ads Management Agency in Australia.
Google Ads: An Overview
Google Ads, which was previously known as Google AdWords, is an online advertising platform developed and implemented by the “big G” itself. Like any other advertising service, companies of all kinds pay to display things like Banner Advertisements, Product Listings, Service Offerings, Video Content, and more. What makes Google Ads unique, however, is that the service doesn’t just place a company’s advertisements on pages owned by Google, but on websites, mobile applications, and inside of videos. Read More
As with anything Google does, there is a staggering number of algorithms determining what users see which advertisements. While Google does offer some built-in widgets to help its customers manage this process, most companies have come to rely on professional digital marketing agencies like ours in order to navigate the process properly, master the algorithms, and maximize their profit potential.
Before moving on to explain more about this process, it’s worth noting that Google Ads is the primary manner through which Alphabet Inc. (Google’s parent company) earns money, accounting for a yearly revenue of about $134.8 billion. Of course, despite this staggering number, it’s important to remember that the revenue generated by the system is, ultimately, immeasurable.
How Google Ads Works
As with all advertising, the trick to using Google Ads effectively is to make sure you get the right message in front of the right audience at the right time. With billions of potential customs using the Internet at any one moment, however, this is not as easy a task as it sounds. This is further complicated by the fact that millions of businesses currently advertise using Google Ads, a fact that prevents many small business owners from making any investment in the system at all. Read More
To business owners like these, there seems little value to throwing their hat into such a massive, international ring of competition. As you’ll see, however, failing to invest in any sort of advertising on Google is like leaving money on the table. Used effectively, AdWords makes it possible to reach new customers, better establish loyalty in current customers, grow your brand, and toe even compete with companies that have a much larger budget.
Currently, there are two main networks through which businesses can target users:
The Search Network – This refers to pay-per-click advertising. This is where businesses bid on keywords that they feel are relevant to their business or audience. Depending on how much they spend, they have a chance to have their ads displayed whenever a user uses those specific keywords in a search.
The Display Network – This is where a company pays to have visual advertisements of one kind or another placed on websites that are part of Google’s Display network. The audience for this network is absolutely huge, reaching some 90% of all global internet users.
The companies that have the most success with Google Ads use some combination of both networks. In many cases, their budget, the products they sell, and they type of industry they’re in will determine which network gets more of the focus. However, no matter what network you rely on, understanding and managing AdWords requires an in-depth knowledge of keywords.
Keywords are the building blocks that make the entire AdWords system function. These are words or phrases that users enter into Google when they do a search. Luckily, rather than purchasing these keywords (which would be a terrible idea) companies instead bid on them. This means that the company with the most money doesn’t end up being the only one whose ads get displayed, making AdWords a “great equalizer” when it comes to marketing and branding.
What Google Ads Management is Important
As many enterprising business owners have found out, doing keyword research and managing AdWords can quickly turn into a job all its own. Moreover, these men and women often quickly find themselves overwhelmed by the sheer mechanics of making Google Ads work to their advantage, despite how “user-friendly” the widgets and applications proclaim to be. Read More
Indeed, if you want to get the most out of Google Ads, you need to turn to a professional.
A professional Google Ads Manager doesn’t just take the reins from you so that you’re free to work on other things, they help turn your advertising efforts into something that can compete on a global scale. This is important, because having a system in which keywords are bid upon means your ad could be viewed by people who’ve seen ads for giant, international competition.
Think of it like this:
You turn to AdWords to attract customers to your widget shop in Melbourne. You pick your keywords and design some simple advertisements. However, you aren’t the only one concerned with reaching your target audience. Giant, multi-location companies like Widgets-R-Us and WidgetMart have chosen those same keywords. They already have larger budgets, more outlets, and more brand recognition.
What will your advertisements look like next to theirs?
Blurn.com and Google Ads
At Blurn, we understand how Google Ads helps level the playing field for small businesses, growing brands, and startups. Our goal is to ensure that every business, no matter their size, is ready and able to compete for their target audience so they can convert users into leads and leads into sales. We do this by taking a detailed approach to factors like: Read More
Keyword Research – One of the most important aspects of our Google Ads Management service is researching and choosing the right keywords for your business. To maximize our client’s ROI, we perform extensive research on keywords, including those utilized by competitors, while carefully evaluating the best-performing phrases.
Competitor Analysis – Succeeding with Google AdWords means carefully evaluating the success of others. We perform diligent research on the keywords being utilized by your competitors to come up with a unique “plan of attack” that can help you maximize your bids and dress up your landing pages.
Campaign Generation – It takes more than a pretty picture to get results. Sometimes it takes pretty text, videos, and other elements as well. At its heart, Google Adwords is still advertising, and it’s important to make sure that your campaign is up-to-snuff and ready to compete. From writing copy to designing ads to configuring results, we’re prepared to help you get the most conversions for your dollar.
Landing Page Development – A good ad is wasted if the users who click on it don’t like where they end up. Using our experience with web design and development, our team helps turn your existing landing pages into the types of pages that turn visitors into clients.
Detailed Reporting – Blurn.com is all about transparency, which is why we provide detailed reports on the progress of various campaigns at regular intervals. Track the progress of your efforts, and see your ROI in real-time.
As with everything we do at Blurn.com, our goal with Google Ads Management is to increase your company’s profits and generate measurable, verifiable results. Even if you’ve never considered advertising on such a scale before, our team has the experience, expertise, and know-how to help you succeed.
Why Choose Blurn.com?
Blurn was founded with the intention of being the most client-focused digital marketing agency in the world. Over the dozen-plus years we’ve been providing our services, we have lived by the very idea that the customer is more important than anything else. In order to ensure that we can deliver on our services, we have established some of the best practices in the industry. For instance: Read More
We Have Never-Ending R&D
Nobody understands more than us that we are working in a fast-paced digital world. In order to keep pace with new marketing developments, platforms, and techniques, we maintain one of the best R&D teams in the industry. Their job is to keep us (and therefore, our clients) on the cutting edge of the digital marketing world, allowing us to stay ahead of the competition and ensure consistent profits for our customers.
We Hire Top Professionals and Offer Constant Training
We’ve stacked the deck in our favor by only hiring the best professionals in the business. From programmers and designers to writers and public relations specialists, our team has the expertise to ensure our clients get the results their after, no matter the job. With great power, of course, comes great responsibility. In this case, that responsibility is to provide ongoing training for every branch of our team, ensuring they are up to date on the latest, greatest ways to reach our clients’ marketing goals.
The Customer and Their Profits Come First
We’ve built our entire company on the principle that our clients get priority above all else. This means that every aspect of what we do is focused on generating results for their business. When our clients write reviews of our services, they repeatedly cite the value-to-cost ratio as being a big reason they come back again and again.
Here’s the Deal
As you can see, we have virtually redefined what a digital marketing agency should be. Through a wide range of services, including Google Ads Management, we have helped countless businesses both large and small achieve increased profits, brand growth, and more. To find out more about us and our services, visit www.blurn.com/au/.
What Our Clients Say About us
If lead generation is what your business needs, we strongly recommend Blurn.
– Chris Nelson-Smith
—Head of Trading, Vantage FX
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3 Simple Reasons Why We’re The Best Adwords Agency (SEM/PPC)
We spend a large part of our resources in researching and developing our methodologies to get you maximum profitability.
Industry-leading Talent & Training
Our experts with a wealth of experience across industries are among the best in the world.
From the very beginning, we maintain an unblinking eye on your profitability and ensure that your return on investment is multiplied.
Do you need a reliable Adwords agency to help maximise your profits? Give our Senior Director a quick call for a no-obligation chat.
We’re an Adwords Agency that Helps You
Get High-quality Leads: By applying the most cutting-edge proven methodologies.
Increase Brand Share of Voice (SOV): By perfectly positioning your brand on Search landscape.
Save Significant Money: By continually optimising your campaigns at a micro level.
Integrate Paid Search: With other digital channels to ensure maximum performance.
Increase Cross Sell & Up Sell: By targeting the audience that would’ve otherwise been left out.
Our Adwords (SEM/PPC) Deliverables Include
Strategic Plan: We create a clear plan of action towards achieving each goal set.
Highly Targeted Campaigns: Our Adwords campaigns are designed for high precision targeting.
Daily Optimisation: We optimise your campaigns, landing pages etc. non-stop for maximum results.
Free Anytime Consultation: We’re happy to explain any part our Adwords strategy whenever you want.
Free Regular Reports: We customise and break down our Adwords reports the way you want them.
Our Adwords (SEM/PPC) Innovations
Exact Match Optimisation: Employing as many “exact match” keywords as needed to get the best for you.
Retargeting Search (RLSA): To remarket precisely to those who are most likely to convert.
Drafts & Experiments: With an ongoing test-and-learn approach to ensure maximum profit for you.
Customer Match: To directly target your customers and potential customers.
Automated Rules & Scripts: To ensure maximum reach at minimum cost across platforms.
100% Transparent, Trusted & Family-owned
As a family business that’s been thriving on trust for well over a decade, we treat our clients too as our extended family. So, also be prepared to face some blunt truth! Read More reasons why most successful companies trust us.
Lowest Price & Best Service Guaranteed
We guarantee the lowest price for the amount and quality of work we offer; or we will happily beat any quote you get by 20%! Whether your business is a multinational industry leader or a small start-up, we will give you utmost priority for the work we do for you.