Best Conversion Rate Optimisation (CRO) Services in Australia
“Your profit is my goal! My biggest pleasure is not just Digital Marketing or SEO, but seeing your profits grow through it. Why not give me a quick call directly for a chat”
— Navin Shanmugarajan, Senior Director
Over 14 times more profit! That’s right, we’ve increased our clients’ profits by over 14 times in just the first year through digital marketing. Want to know how? Read on!
Here at Blurn, we know that every aspect of digital marketing must be utilised when increasing your overall revenue. One cog in this overall system is Conversion Rate Optimisation.
Conversion Rate Optimisation (CRO) is the process of increasing the percentage of visitors who take actions like filling out a form, subscribing, becoming customers, or whatever you might need to increase your conversions. CRO is important as it requires a strong understanding of how users move through your website, what actions they take and what is stopping them from fulfilling the actions you want them to take.
There are two different types of conversions, the first is one that fulfils a primary goal, known as a Macro-conversion, this can be anything that gains you direct profit such as: subscribing to a service you offer, requesting a quote or purchasing a product from your website directly. Then there are micro-conversions, these are conversions that will hopefully eventually lead to a macro-conversion. These include actions such as: creating an account, signing up to your email lists or adding a product from your online shop into the cart.
The way in which we decide what needs to be done in relation to your conversion is to look at your current conversion rate. If you’re a new business setting up your website for the first time with us, this doesn’t apply to you, but if you’re an existing business wanting us to improve your website, this is one of the aspects we will look carefully at.
Conversion rate is calculated by taking the number of times a user completes one of your goals and dividing it by your site’s traffic. For example, if a person visits your site three times and makes two purchases, the conversion rate would be 66%. Once we have this figured out, we can start looking at ways to optimise this number and increase it for greater profit over time.
Why Choose Blurn?
We know you have a wide variety of choices when it comes to digital marketing companies, but we know we’re the best choice for you, and there are a number of reasons, but these are our favourites:
Traditional Client-First Mindset
At Blurn we fully embrace the traditional, client-centric business model. This means that you come first. We have no agenda when it comes to rapid expansion or getting too big for our britches. We’d rather be a reliable source of great digital marketing for years and years to come. With our rule to be client first, this means that we do not use a blanket template for everyone. Each of our clients gets a different, bespoke plan catered to their personal goals and with your profit in mind.
An Expert Team
Just as proud as we are of our client-centric, profit-based business model, we are also proud of our expert team. Each and every person at Blurn understands the ins and outs, ups and downs of digital marketing and will utilise this complex understanding in regards to your Conversion Rate Optimisation. No matter what your goals are, we won’t just help you achieve them, we’ll make sure you continue to exceed them, by continually checking your CRO and seeing how it can be improved. We know this isn’t a one-off thing and will continue working with you to make sure you continue making profits long term.
Increasing CRO Without Increasing Prices
CRO is not a one-time thing. To truly harness the traffic that comes to your site you need to continually audit your own conversion rate to make sure that as your website grows, your profit grows right alongside it. We at Blurn like to leave nothing to chance, this means that we will constantly be checking your conversion rates and the incoming data to optimise continually. Despite this being a long-term job, we understand that every business of every size has its own budget and we are more than happy to work alongside you to come up with a budget that suits all parties involved.
Training For You
We know that being aware is important as a business owner. This is why we offer training to you and your team in regards to digital marketing and what we do to optimise it. This includes CRO and how we utilise it to help you increase profits on a macro and micro level. This training aids your in-house team in understanding our ongoing reports and deciphering what we are doing to increase your website conversion rate turnover. This way you will always be aware of what we are doing and how we are doing it.
In line with the above-stated awareness, we know that digital marketing is incomplete without you as a factor. After all, the business is your brainchild, and with respect to that, we like our clients to be fully aware of our actions in your service. That’s why we provide you with detailed reports that indicate how your overall plan is progressing, and these reports can be generated as often as you want, and in any manner you require.
At Blurn we ensure that we are reachable 24/7, taking care to work with our clients until they are fully satisfied with the CRO we have provided. This means we are always available to answer any questions you may have regarding your bespoke CRO plan and are always happy to chat regarding your reports as well. We are easily found through email, phone, in person and via video call if required. No matter what your questions are regarding our services, we will be more than happy to help!
Advantages of Blurn’s CRO Processes
SEO and CRO
The best thing that conversion rate optimisation can do for SEO is to help you understand your key audience on a deeper level. You can find insights such as what language or messaging best speaks to them and understand if the right people are visiting your website from SEO services. You may think all traffic is good traffic, but you need the right customers for your business, and optimisation helps with that process.
One of the benefits of a higher conversion rate is that it helps you make more of the resources you have. By understanding how to convert the people visiting your website into profitable visitors we can utilise your existing client base and increase profits.
One of our favourite things about CRO is that it allows you to grow without ever running out of prospective customers. We know visitors aren’t infinite, but by turning your browsers into buyers you can grow your business without running out of potential customers.
CRO is fantastic as it studies what does and does not work on your website. By taking what we know works and expanding it specifically, you create a much better user experience. When your users feel comfortable and empowered by your website, they will engage with it more and you will profit more.
Your website is your number one salesperson. We know this means your website needs to be professional, approachable, and ready to be the answer to all your customers’ questions. CRO helps us identify any spaces where this might be an issue and helps your users feel like they can trust the website and share their email, create a profile, or even make a purchase.
The Best Method
In addition, we know the key to successful optimisation is the understanding of who you’re optimising for, where you need to optimise and what needs to be optimised also. Gathering and understanding this information is the secret to CRO. From here, there are two different methods of optimisation.
Blurn’s Analytics Method
This method, sometimes called quantitative data analysis, is analytics-based. This means it gives you numbers that show how people are behaving on your website. This analytics-based method can provide some great answers to how people engage with your website.
Some of the information provided by this analysis includes:
- Devices your visitors use.
- Browsers your visitors use.
- Customer demographic (age, location etc.).
- Where users leave your site and what drives them away.
- Where people enter your site-by specific web pages.
- Which features they are inclined to use and why.
- Where they found a link to your website.
This information is invaluable as it is evidence-based analytics that shows us the exact areas we need to improve and what is working in a specific manner.
Blurn’s People Method
This people-focused method, also known as qualitative data analysis, is more of a subjective aspect. The way this aspect works is that you take the analytical data as ‘what’ your users are doing, but you also need to identify ‘why’ your users do what they do.
It’s important here to understand that you can’t possibly optimise your website to suit every single person that clicks on the website, there are just too many people in the world for that. But you can optimise for your ideal user to ensure the user that will turn out to be not just a customer, but a repeat customer. This data can be received from user testing, surveys and on-site work.
Some of the information this analysis will provide is:
- What words do users use to describe your products or services?
- How would users describe these products/ services to a friend?
- What on your site makes you stand out from the competitors?
- Is there a feature, service or product that makes buying from you worthwhile?
- What about the page or product that appealed to them specifically?
- Why did the user decide to visit your site?
- Why did the user engage from the beginning?
- These are all things that raw data can’t tell you about what is going on in a user’s head. This qualitative data alongside the analytic data gives us a wide picture of what you need and why you need it.
What We Don’t Do
As much as there are things we like to do with CRO, there are definite things we don’t do. The least effective methods we’ve seen are not data-based and include:
- Copying competitors
- Executing changes based on personal opinions
- Going based on guesses, gut feelings, and hunches.
We like data at Blurn, evidence and numbers are our favourite things. So we like to show you proof of what we can see and how we can fix it. Hunches are all well and good but just aren’t good enough for us.
What sets us apart is that we take these two methods and combine them into an easy to implement, easy to follow 5 step process that is guaranteed to provide increased profits over time.
Why not drop us a line with your details for a quick chat?
3 Simple Reasons Why We’re The Best SEO Agency
We’ve an unbending commitment to reverse-engineering Google/Bing and understanding their algorithmic intricacies that affect your search ranks.
Industry-leading Talent & Training
We execute our SEO Services through some of the most talented people with world-leading training.
From the very start to finish, we keep an unblinking eye on your profitability, measuring our success only through the high-quality enquiries we generate for your business.
We’re an SEO Agency that Helps You
Provide Excellent Conversion Rates: Through in-depth research and unyielding commitment to your business vision.
Add the X-Factor to your Business: By building a solid sales and marketing funnel that can help increase your conversions.
Personalise Your Service: With the best marketing and optimisation support.
Save Significant Money: Through affordable CRO support that helps you convert millions of users.
Increase Customer Interactions: By helping you connect with customers 24/7.
Our SEO Deliverables Include
Customised Conversion Optimisation: We build a superior conversion framework at the lowest possible price.
Testing & Optimisation: We provide regular testing and optimisation support for all digital marketing channels.
Free Training: We provide the necessary training to your in-house teams for best results for free.
Free Anytime Consultation: We’re happy to consult any time you need, by phone or email.
Free Regular Reports: We take you through reports and break things down, so you best understand.
Our Cutting-edge SEO Innovations
In-depth Brainstorming: interactive brainstorming sessions to find the best platforms and strategies for your business.
Innovative CRO strategies: To make your business stand out and gain immediate recognition.
Intuitive Conversion Designs: We assure intuitive UI/UX designs to enhance user experience and boost conversions.
Logo & Branding: We help create stylish logos and brand assets that resonate with your customers and increase conversions.
Premium Testing: Our team will test each CRO service using cutting-edge testing processes.
100% Transparent, Trusted & Family-owned
As a family business that’s been thriving on trust for well over a decade, we treat our clients too as our extended family. So, also be prepared to face some blunt truth! Read More reasons why most successful companies trust us.
Lowest Price & Best Service Guaranteed
We guarantee the lowest price for the amount and quality of work we offer; or we will happily beat any quote you get by 20%! Whether your business is a multinational industry leader or a small start-up, we will give you utmost priority for the work we do for you.
Growing Your Profit Through Our Unique 8-stage SEO
1. Keyword Research
We find out which keywords are best suited for your business at this step.
We begin Search Engine Optimisation of your website by identifying the popular words and phrases relevant to your products/services. Once we know which keywords are best suited for your website, we perform an in-depth study of their performance with regards to search engine rankings. This process helps us understand what keywords are in demand by customers searching for products/services similar to your business. This step helps us to get a direction and reveal what growth opportunities you have.
During this step, our research includes:
- Thorough research of keywords and how they are used by customers to search for similar businesses
- Finding the language of research the customers use to research certain topics, ideas, products and services
- Keeping a watch at the ever-changing search engine algorithms and how the keywords have responded before
- Following the popularity of the keywords on websites, blogs, social media posts and Press Release (PR) links
Our Multi-level Process Our process doesn’t stop by finding the correct keywords to boost your profit growth. Instead, we go deeper into the research by studying:
- The nature of your business to find the head keyword that best defines your products/services
- The synonyms of the head keywords and check their relevance to your business
Once we are sure of all the keyword research, we go to the next step.
2. Search Rank Analysis
This step acts as the ultimate roadmap that prepares the best SEO strategies for your website.
Here we analyse your current position on search engines such as Google and Bing. To find out the popularity of your website, we use a unique collection of cutting-edge SEO tools that helps us determine the position of your current website in the Search Engine Results Pages (SERP).
These specialised set of cutting-edge tools track keyword ranking for desired URLs and your domain while also tracing keyword ranking on the local search result pages of your country and/or city.
This stage helps us in determining:
- Keyword ranking relevant to your business and how they work for your competition
- An SEO strategy that will help you get past the competition
- The commercial goals of your website
- Evaluate the amount of content that the website will need to undergo for a better organic ranking and leads
3. Website Audit
Website audits are the best way to determine what areas of your website require changes in order to improve your commercial performance.
Before we begin the process of Search Engine Optimisation, it is important to find out which places require the most work and how changes can be made to help achieve profit growth.
Our website audit methods help us measure your Search Engine Optimisation, Website Performance Optimisation and Conversion Rate Optimisation. This way we evaluate and re-evaluate the effectiveness of your website in terms of technical performance, search engine ranking and lead generation.
We look for multiple factors during an SEO Website Audit. We try to find out technical issues, structural problems, on-page issues, off-site errors, content quality, competitive marketplace insights and user experience problems.
At every page, we manually look closely at the content for appropriate use of keywords, heading tags, alt tags, website loading speed and the code. Once our trained eyes have caught the issues, we use a suite of industry-leading tools to analyse the site again. This ensures that we don’t leave anything out.
Trust us when we say, we are more ruthless in finding faults than Google is. It helps us to analyse your website better and come up with a list of tasks that will be helpful in improving your Google ranks.
4. Infrastructural Improvements
We look at your website from Google’s point of view by testing your website’s code and HTML elements.
Your website’s operational ability is the primary element for achieving a better Google ranking. We spend a lot of time meticulously implementing improvements to each of the HTML elements present on your website.
Google keeps crawling through every website to look for updates and changes to ensure it keeps the search engine results relevant to the current times. During the crawling or reading stage of Google, it goes through all the codes and elements. If it finds that these are well written and easy to access, Google will be impressed and will upgrade your website’s ranking for relevant keyword searches.
We make sure that these HTML elements have the correct tags and keywords that can rank higher in the search engine algorithm. We ensure that your website has proper Heading tags that are rich with keywords, image alt texts that have a mix of keywords and a robots.txt file that makes it easier for Google to understand your website better.
5. Content & UX Improvements
At this step, we create a smooth User Experience (UX) that appeases the visitors and Google.
Another aspect to achieve better ranking is to create an excellent User Experience (UX). A smooth, user-friendly website tells Google how easy and relevant the website is for visitors. And if the UX provides the best navigation to your visitors, the chances of converting them into customers get higher.
We perform these improvements at two levels:
- At a macro level, we try to enhance the UX of your web pages by implementing some latest designs and layouts that are attractive and easy to use
- At a micro level, we implement improvements in the overall content of your website.
If you are still at the building stage of your website, we will analyse the data you have shortlisted for the website and check the design selected for the UX. Our experienced content team will then come up with the exact content that impresses both Google and your visitors.
6. High-Quality Links & PR Acquisition
We create high-quality backlinks that lead to your website along with Press Release campaigns to generate traffic and improve your website’s visibility.
For link earning, we start with our affiliate websites that provide high-quality, non-spammy links. These websites are meant for educating the people and requires regular blogs or articles on certain businesses. We identify such websites and submit an unbiased, informative article that will work as a backlink for the search engine as well as the readers. Simultaneously, we start a Press Release campaign to promote your content over the internet. This can be in the form of words, images and videos. Each of these will provide a quality backlink that will blow Google away.
We do not participate in any negative, black hat tactics for link building that can be harmful to your website. Our technical team has in-depth knowledge of how Google works and we only associate ourselves with websites that have a good Page Rank. We make sure that your content is well-organised and provide useful information for an honest link leading to your website.
At this stage, we also advise using our Social Media Marketing services since these platforms also can help promote your content and link. A well-performed Social Media plan that includes the research performed during SEO will open a new door for your business and achieve maximum profitability.
7. Intelligent Data Gathering
This step is important for us to gather the results of our implemented steps and use that data to dynamically change the strategy for a better search engine ranking.
Data collection at our end is an on-going process during Search Engine Optimisation (SEO). We try to evaluate our process by looking at data, data and data. Our team’s expertise at using cutting-edge tools helps in understanding where your website stands after applying all the previous steps. It gives us a chance to understand which aspect works, both on your website and then elsewhere on the web.
We use multiple sets of tools created by Google and top SEO software makers to determine your page ranking and collect data. Apart from using these tools, our technical team also constantly performs Research and Development on various aspects of website optimisation. This unique blend of tools work ensures that we receive the best possible data to make intelligent decisions with.
8. Review Results & Repeat
Consider that our steps are in a cyclic format and not a straight line. This step offers us the performance report of your website and how the SEO techniques implemented are working.
We don’t consider incoming traffic as a measure of success, instead, we prioritise your profit growth to analyse the work we’ve done so far. We review how your website ranks in Google searches of relevant keywords. We also run a few tools that help us understand which aspects of the SEO worked well and which area requires more work.
We analyse data tirelessly and draw insights to make educated guesses to understand the degree of result we have received by applying various SEO strategies. Once we have generated a report of your website’s performance, we start tweaking the strategy and methods to maximise your profits through our SEO.