In a world where marketing agencies vie for increased brand reputation numbers, engagement and follows, we pride ourselves on being completely client-focused. That means that to us, the most important aspect of our business is you, our clients. If you aren’t happy, we aren’t happy. So when you come to us for a content marketing strategy, the first thing we focus on is what you need, and how we can help you achieve these goals. These goals then sit at the forefront of our strategy and drive our results.

There is no reason to choose us if we can’t guarantee a profit. If you chat with any of our clients, they’re likely to tell you the numbers first. The profit increases we’ve seen in our clients speak for themselves, and it’s not just short-term profit either, it’s long-term results that we can prove with numbers. If you want a slice of the profit-increase pie, you know we have the numbers and experience to prove we can do this.

In the constantly evolving digital world, we make sure to stay on top of the incoming technologies and changes with our dedication to research and development. Our team makes sure to stay on top of the latest technologies, new techniques, and any changes to search engine rankings that come to pass. This allows us to create content that is focused and keyword-rich.  Since algorithms are constantly changing, so are we!

We could not bring you incredible content marketing strategies without an incredibly talented team of experts facilitating the strategies themselves. Over the years, we have put together a phenomenal team full of talented individuals, all led by a state-of-the-art management team. This, alongside our constant training of our team, can let you rest assured that when you contact Blurn, you’re speaking to the experts.

When we say budget doesn’t matter, we mean it. We cater to everyone, that’s something we pride ourselves on.  Our content marketing packages aren’t cookie-cutter templates we apply to everyone. No matter what size your business is, whether you’re a start-up or established business, we work with you to make a plan that works for you. This way, we can stick to your budget, and still give you as much bang for your buck as we can.

Where our competitors send you generic mark-up reports once or twice a year, we pride ourselves in full transparency. Anytime you feel like it, we can give you a bespoke report outlining how the content strategy we have implemented is working for you. These reports truly are custom generated, we can have them to you weekly, monthly and quarterly, it doesn’t matter. In addition, the reports can be altered to suit you, with ease of understanding being the most important aspect for us. That being said, if you receive a report and you don’t quite understand the numbers, we can train you and your in-house teams in deciphering them.

We’re not some experienced newbies to the digital marketing game, we’ve been in this industry for over 13 years. We have seen algorithm’s change, new ranking systems come into use, unforeseen technologies enter and dominate the market, trends come and go. You name it, we’ve seen it, adapted to it and still turned profits for your clientele. If you don’t believe us, our client testimonials speak for themselves, no one is disappointed when they choose Blurn!

Whether you want to request a consultation, have any random questions about our content marketing strategy, or just want to say hello, we are always ready to chat. If you become one of our clients, the phone line is still always open, no matter what time it is, you can call, email or just drop in for a chat. We’re always happy to hear from you.

One of the first things that happen in a content marketing strategy is finding your audience. This is something that our competitors struggle with, as it takes expertise to know just why an audience is important and how to find this audience. Firstly, an audience is important as it helps you cut through the clutter and tailor-make your content for the intended buyer. For example, if you specialise in maternity clothes, your audience is expecting mothers, not corporate law students. Once we identify your audience, we then look at a detailed description of this audience. What are their income brackets? Where are they located? What do they want? To find all this information, we simply conduct market research, utilising industry-leading tools to inform us as to who you need to reach and how to reach them.

Content marketing strategies can be utilised on nearly every online platform in existence. To make a good content strategy for you, we look at what formats help you showcase the best value. In simpler terms, what platforms should we use for you to find prospective clients? To do this effectively, we look at your audience, available platforms, and the audience on these platforms. When this platform and audience line up, we can consider using this platform for you. For example, if your target audience is expectant mothers, a mother’s group on Facebook or other social platforms would be a great place to plug your product or service.

At Blurn, we think outside the box, so we don’t just use trending platforms, we use whatever platforms work well for you, so that in the long-term, no matter what is trending, your content strategy works.

Generic writing does not make up good content. When we’ve decided where content is going to go, we then have a responsibility to make sure this content is well written. By well-written we don’t mean trendy, we mean timeless, custom-made content for the platform we choose to use. By doing this, we can incorporate aspects such as SEO, backlinks and more intentional and subtle modes of content marketing right into the content itself. This way, the content doesn’t just communicate to your audience, it is also performing marketing tasks as well.

When people talk about content marketing, often people’s minds go to search engine optimisation (SEO) and social media. We at Blurn know just how important these two aspects are in content marketing. SEO is invaluable as it aids your website to rank high in search engines such as Google so that it can be easily found by prospective clients. Social media is important as it is a goldmine for possible clients, with social media marketing campaigns bringing great results in reaching many people, quickly. 

If we didn’t utilise these channels, we can’t call ourselves a digital marketing company. Beyond just using these channels, we specialise in them. With a total SEO and social media marketing system already in place for clients who just need those specific aspects of our marketing, we can easily utilise them within your tailor-made strategy.

Managing and updating websites is almost a full-time job, and Blurn takes the worry out of this on our end by using the best tools available on the market. One of these tools is a content management system, often referred to as CMS. 

CMS allows individuals and businesses to maintain, manage and edit existing website pages, often using a single interface, immediately cutting down the time it takes to make changes and allowing us to focus on the changes we need to make. CMS allows us to work more efficiently and cuts down website building and maintenance in half. It helps make a uniform look for the website and helps streamline workflow as well. 

In short, having a great CMS system means that as we strategise and look at your website, we don’t need to waste huge amounts of time in revitalising your webpage on a technical level, we can go straight on to the next aspect of your personalised marketing strategy

Best practice for content marketing strategies means not using generic strategy plans to achieve your goals. It means delivering on what we say we will deliver and keeping you in the loop if anything ever changes. At Blurn, we consider the best practices to be of utmost importance, with our tailor-made plans designed to be different from client to client, we don’t approve of cutting corners and only want the best for you and your company.