Blurn: The Best Content Marketing Services in Australia

Your profit is my goal! My biggest pleasure is not just Digital Marketing or SEO, but seeing your profits grow through it. Why not give me a quick call directly for a chat?” 
— Navin Shanmugarajan, Senior Director

Content marketing is the overall process of preparing, creating, distributing, and publishing content via various channels such as social media, blogs, websites and more, with the overall goal to reach your target audience, increase engagement and improve profit. 

At Blurn, we know that content marketing is invaluable to businesses of all shapes and sizes. This is because it can work on many levels to increase conversions, educate your prospective clients as to what products or services you offer, build relationships with these clients, and create a sense of community around your brand. 


In our years of experience, we know that a well-made & well thought out content marketing strategy doesn’t just increase profit short term, but build you a community of clients who will keep coming back to your products/services and bring along with them new clients as time goes on. That’s the secret to content marketing, it’s not just about bringing new people to your website, it’s about retaining these people and turning them into customers, and later, into a community. 

To achieve this content marketing success, you need a great content marketing strategy that will aid your business plan for ongoing, reliable, and cost-effective website traffic and keep new leads coming in. Where there’s a strategy, there’s less likelihood of missing out on new clients, and after all our years of experience, we’ve learned that anything can be done with a great plan. 

That being said, there are many digital marketing agencies that offer these services, so what is it that sets us apart from our competition? Read on to find out.

Why Choose Blurn?

Now that Content Marketing has become a well-known way for businesses to find new clientele, the market has become inundated by companies that claim to be top of the line but are really cutting corners underneath it all. At Blurn, we refuse to cut any corners, we pride ourselves in going above and beyond our competitors with integrity and expertise. These are some of the main reasons why you need to choose us for your content marketing needs.

In a world where marketing agencies vie for increased brand reputation numbers, engagement and follows, we pride ourselves on being completely client-focused. That means that to us, the most important aspect of our business is you, our clients. If you aren’t happy, we aren’t happy. So when you come to us for a content marketing strategy, the first thing we focus on is what you need, and how we can help you achieve these goals. These goals then sit at the forefront of our strategy and drive our results.

There is no reason to choose us if we can’t guarantee a profit. If you chat with any of our clients, they’re likely to tell you the numbers first. The profit increases we’ve seen in our clients speak for themselves, and it’s not just short-term profit either, it’s long-term results that we can prove with numbers. If you want a slice of the profit-increase pie, you know we have the numbers and experience to prove we can do this.

In the constantly evolving digital world, we make sure to stay on top of the incoming technologies and changes with our dedication to research and development. Our team makes sure to stay on top of the latest technologies, new techniques, and any changes to search engine rankings that come to pass. This allows us to create content that is focused and keyword-rich.  Since algorithms are constantly changing, so are we!

We could not bring you incredible content marketing strategies without an incredibly talented team of experts facilitating the strategies themselves. Over the years, we have put together a phenomenal team full of talented individuals, all led by a state-of-the-art management team. This, alongside our constant training of our team, can let you rest assured that when you contact Blurn, you’re speaking to the experts.

When we say budget doesn’t matter, we mean it. We cater to everyone, that’s something we pride ourselves on.  Our content marketing packages aren’t cookie-cutter templates we apply to everyone. No matter what size your business is, whether you’re a start-up or established business, we work with you to make a plan that works for you. This way, we can stick to your budget, and still give you as much bang for your buck as we can.

Where our competitors send you generic mark-up reports once or twice a year, we pride ourselves in full transparency. Anytime you feel like it, we can give you a bespoke report outlining how the content strategy we have implemented is working for you. These reports truly are custom generated, we can have them to you weekly, monthly and quarterly, it doesn’t matter. In addition, the reports can be altered to suit you, with ease of understanding being the most important aspect for us. That being said, if you receive a report and you don’t quite understand the numbers, we can train you and your in-house teams in deciphering them.

We’re not some experienced newbies to the digital marketing game, we’ve been in this industry for over 13 years. We have seen algorithm’s change, new ranking systems come into use, unforeseen technologies enter and dominate the market, trends come and go. You name it, we’ve seen it, adapted to it and still turned profits for your clientele. If you don’t believe us, our client testimonials speak for themselves, no one is disappointed when they choose Blurn!

Whether you want to request a consultation, have any random questions about our content marketing strategy, or just want to say hello, we are always ready to chat. If you become one of our clients, the phone line is still always open, no matter what time it is, you can call, email or just drop in for a chat. We’re always happy to hear from you.

Advantages of Blurn’s Content Marketing Strategies

One of the first things that happen in a content marketing strategy is finding your audience. This is something that our competitors struggle with, as it takes expertise to know just why an audience is important and how to find this audience. Firstly, an audience is important as it helps you cut through the clutter and tailor-make your content for the intended buyer. For example, if you specialise in maternity clothes, your audience is expecting mothers, not corporate law students. Once we identify your audience, we then look at a detailed description of this audience. What are their income brackets? Where are they located? What do they want? To find all this information, we simply conduct market research, utilising industry-leading tools to inform us as to who you need to reach and how to reach them.

Content marketing strategies can be utilised on nearly every online platform in existence. To make a good content strategy for you, we look at what formats help you showcase the best value. In simpler terms, what platforms should we use for you to find prospective clients? To do this effectively, we look at your audience, available platforms, and the audience on these platforms. When this platform and audience line up, we can consider using this platform for you. For example, if your target audience is expectant mothers, a mother’s group on Facebook or other social platforms would be a great place to plug your product or service.

At Blurn, we think outside the box, so we don’t just use trending platforms, we use whatever platforms work well for you, so that in the long-term, no matter what is trending, your content strategy works.

Generic writing does not make up good content. When we’ve decided where content is going to go, we then have a responsibility to make sure this content is well written. By well-written we don’t mean trendy, we mean timeless, custom-made content for the platform we choose to use. By doing this, we can incorporate aspects such as SEO, backlinks and more intentional and subtle modes of content marketing right into the content itself. This way, the content doesn’t just communicate to your audience, it is also performing marketing tasks as well.

When people talk about content marketing, often people’s minds go to search engine optimisation (SEO) and social media. We at Blurn know just how important these two aspects are in content marketing. SEO is invaluable as it aids your website to rank high in search engines such as Google so that it can be easily found by prospective clients. Social media is important as it is a goldmine for possible clients, with social media marketing campaigns bringing great results in reaching many people, quickly. 

If we didn’t utilise these channels, we can’t call ourselves a digital marketing company. Beyond just using these channels, we specialise in them. With a total SEO and social media marketing system already in place for clients who just need those specific aspects of our marketing, we can easily utilise them within your tailor-made strategy.

Managing and updating websites is almost a full-time job, and Blurn takes the worry out of this on our end by using the best tools available on the market. One of these tools is a content management system, often referred to as CMS. 

CMS allows individuals and businesses to maintain, manage and edit existing website pages, often using a single interface, immediately cutting down the time it takes to make changes and allowing us to focus on the changes we need to make. CMS allows us to work more efficiently and cuts down website building and maintenance in half. It helps make a uniform look for the website and helps streamline workflow as well. 

In short, having a great CMS system means that as we strategise and look at your website, we don’t need to waste huge amounts of time in revitalising your webpage on a technical level, we can go straight on to the next aspect of your personalised marketing strategy

Best practice for content marketing strategies means not using generic strategy plans to achieve your goals. It means delivering on what we say we will deliver and keeping you in the loop if anything ever changes. At Blurn, we consider the best practices to be of utmost importance, with our tailor-made plans designed to be different from client to client, we don’t approve of cutting corners and only want the best for you and your company. 

3 Simple Reasons Why We’re The Best Content Marketing Agency


Unmatched R&D

We have got an unbending commitment to turn your business vision into Convertable leads that helps increase your profits.


Industry-leading Talent & Training

We execute our content services through some of the most talented people with world-leading training.



From the very start to finish, we keep an unblinking eye on your profitability, measuring our success only through the high-quality enquiries we generate for your business.

We’re a Content Marketing Agency that Helps You


Get Excellent Conversion Rates: Through in-depth research and unyielding commitment to your business vision.

Get Leads through Google Maps

Add the X-Factor to your Business: By building a solid content strategy that can help increase your conversions.

Manage Your Online Reputation

Personalise Your Service: With the best research and content optimisation support.

Save Significant Money

Save Significant Money: Through affordable content strategies that help you convert millions of users.

Increase Share of Voice (SOV)

Increase Customer Interactions: By helping you connect with customers 24/7.

Our Content Marketing Deliverables Include

Targeted SEO campaigns

Customised Content Strategies: We build a superior conversion framework at the lowest possible price.


Testing & Optimisation: We provide regular testing and optimisation support for all digital marketing channels.

Free Training

Free Training: We provide the necessary training to your in-house teams for best results for free.

Free Anytime Consultation

Free Anytime Consultation: We’re happy to consult any time you need, by phone or email.

Free Regular Reports

Free Regular Reports: We take you through reports and break things down, so you best understand.

Our Cutting-edge Content Marketing Innovations

High-Quality Link Earning

In-depth Brainstorming: Interactive brainstorming sessions to find the best keywords and content strategies for your business.

Google Maps Optimisation

Innovative content strategies: To make your business stand out and gain immediate recognition.


Intuitive Content Designs: We assure intuitive visual content designs to enhance user experience and boost conversions.


Logo & Branding: We help create stylish logos and brand assets that resonate with your customers and increase conversions.

Online Reputation Scoring

Premium Testing: Our team will test each content strategy using cutting-edge testing processes.

Maximising Profits with our 5 Step Content Marketing Strategy

At Blurn, we’ve simplified the content market strategy we implement for our clients by putting it into five easy to understand steps. These steps are intended to answer some vital questions for your brand, these questions are:

– Who is the content created for?
– What needs, or problems is your content fulfilling/solving?
– How will your content stand out from your competitors?
– What channels will you use to reach and expand your audience?

In Blurn’s 5 Step Strategy, we hope to answer these questions and create an overall strategy that is strong and insightful towards your company’s purposes.

1. Goal & Audience Setting
The first thing we do at Blurn is talking to our clients about what they want and who they think their audience is. For some clients, this is making more sales and increasing profit, for others it’s gaining authority and influence, for some, it’s even fostering a community. We then need to take a look at who your audience is, and where they are in the online space. Oftentimes we track these goals in measurable KPI’s (key performance indicators) and these are important as they come in the form of numbers that we can monitor and later optimise down the line. These KPI’s include metrics on social media, email marketing growth, SEO, increased conversion rates and flat sales.
2. Research & Reviewing
Once we have your KPI’s organised and an audience in mind, we conduct extensive research on both your audience and competitors to inform our next steps. The simplest way to put this is to think of content as a conversation. Before we begin speaking, we must know who we are talking to and understand them. What are their needs? Do they use social media? Do they have the income to spend on your product? Questions like these provide insights that are incredibly useful to help us determine your target audience and know and what they expect from products and services they might need. We also value researching your competitors highly, and we use competitor analysis tools to give us a feel for the type of content we are trying to outdo. We can see how your competitors are engaging with their clients and if these methods are working, and more importantly, if they will work for you too. As soon as we have all this research on hand, we can then review this research and use it to inform the next step of the process.
3. Strategy & Resource Planning
We put together a strategy by brainstorming ideas for where to market your content online, and using this brainstorming, our team puts together a strategy catered to you. In this step, we aren’t afraid of looking outside the box, with the digital sphere being ever-changing, it’s important that we never be afraid to try something no one has done before, so long as it’s informed by research of course. In this step, we can decide on what content types and platforms we utilise for your brand, and if we want additional content such as digital media (video, infographics and images) and also start planning how much content we need to create from scratch, and what can be altered from existing resources you may already have.
4. Creating & Publishing
Now we create your content. Our in-house content writing team and our tech team band together to make pages and pages of well thought out and well-made content just for you. If we can repurpose some existing content of yours, this is where we do it. Once all the creating and tweaking has been done, we decide on when to publish your content, and this is informed by the research phase. For social media, daily posts may be needed, and for a blog, maybe once a week. Depending on your needs, we then create a schedule and stick to it over time. This step often is ongoing past the initial phase, and so needs to be done carefully.
5. Monitoring & Optimising
So you’ve taken an idea and made it into a fulfilled piece of content. Now you can watch as these channels start working, and your goals start being reached. This doesn’t mean the job is done as a good marketing strategy always takes into account the future. As your business grows, a strategy must be scalable, meaning we can expand and reduce it over time. In addition to this, we can see what content worked better than another and optimise your strategy to lean towards what works for you best. Content strategies take time, energy, technical prowess and industry research. If you attempt to do this alone, you might find yourself struggling quickly. Take the worry out of it and let us do what we do best, contact us now for a free consultation!

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